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GOODWILL AND OTHER INTANGIBLE ASSETS
 9 Months Ended
Sep. 30, 2025
GOODWILL AND OTHER INTANGIBLE ASSETS  
GOODWILL AND OTHER INTANGIBLE ASSETS

7.GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the nine-months ended September 30, 2025 and 2024 by reportable segment:

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Monster

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Energy®

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Strategic

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Alcohol

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Drinks

    

Brands

    

Brands*

    

Other

    

Total

Balance at December 31, 2024

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$

693,644

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$

637,999

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$

—

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$

—

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$

1,331,643

Acquisitions

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—

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—

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—

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—

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—

Balance at September 30, 2025

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$

693,644

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$

637,999

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$

—

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$

—

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$

1,331,643

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*Accumulated goodwill impairment balance at December 31, 2024 and September 30, 2025 was $86.3 million related entirely to Alcohol Brands.

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Monster 

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Energy®

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Strategic

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Alcohol

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Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2023

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$

693,644

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$

637,999

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$

86,298

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$

—

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$

1,417,941

Acquisitions

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—

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—

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—

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—

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—

Balance at September 30, 2024

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$

693,644

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$

637,999

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$

86,298

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$

—

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$

1,417,941

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Intangible assets consist of the following at:

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September 30, 

    

December 31, 

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2025

    

2024

Amortizing intangibles

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$

192,633

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$

183,800

Accumulated amortization

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(100,778)

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(86,703)

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91,855

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97,097

Non-amortizing intangibles

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1,327,451

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1,317,155

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$

1,419,306

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$

1,414,252

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Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life, and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally three to ten years. Total amortization expense was $4.7 million and $2.2 million for the three-months ended September 30, 2025 and 2024, respectively. Total amortization expense was $13.4 million and $5.2 million for the nine-months ended September 30, 2025 and 2024, respectively. For the three- and nine-months ended September 30, 2025 and 2024, no impairment charges were recorded to intangible assets.

The following is the future estimated amortization expense related to amortizing intangibles as of September 30, 2025:

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2025 (from October 1,2025 to December 31, 2025)

    

$

4,808

2026

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19,235

2027

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17,506

2028

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15,105

2029

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13,755

2030 and thereafter

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21,446

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$

91,855

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