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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)
9 Months Ended
Sep. 30, 2025
GOODWILL AND OTHER INTANGIBLE ASSETS  
Schedule of goodwill

Monster

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands*

    

Other

    

Total

Balance at December 31, 2024

$

693,644

$

637,999

$

$

$

1,331,643

Acquisitions

 

 

 

 

 

Balance at September 30, 2025

$

693,644

$

637,999

$

$

$

1,331,643

*Accumulated goodwill impairment balance at December 31, 2024 and September 30, 2025 was $86.3 million related entirely to Alcohol Brands.

Monster 

Energy®

Strategic

Alcohol

    

Drinks

    

Brands

    

Brands

    

Other

    

Total

Balance at December 31, 2023

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Acquisitions

 

 

 

 

 

Balance at September 30, 2024

$

693,644

$

637,999

$

86,298

$

$

1,417,941

Schedule of intangible assets

    

September 30, 

    

December 31, 

    

2025

    

2024

Amortizing intangibles

$

192,633

$

183,800

Accumulated amortization

 

(100,778)

 

(86,703)

 

91,855

 

97,097

Non-amortizing intangibles

 

1,327,451

 

1,317,155

$

1,419,306

$

1,414,252

Schedule of future estimated amortization expense related to amortizing intangibles

2025 (from October 1,2025 to December 31, 2025)

    

$

4,808

2026

19,235

2027

17,506

2028

15,105

2029

13,755

2030 and thereafter

21,446

$

91,855