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SEGMENT INFORMATION - Net Revenues (Details)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2025
USD ($)
Sep. 30, 2024
USD ($)
Sep. 30, 2025
USD ($)
segment
Sep. 30, 2024
USD ($)
SEGMENT INFORMATION        
Number of reportable segments | segment     4  
Number of operating segments | segment     4  
Net sales $ 2,197,139 $ 1,880,973 $ 6,163,290 $ 5,680,668
Cost of sales 972,653 881,174 2,714,428 2,634,235
Gross profit 1,224,486 999,799 3,448,862 3,046,433
Operating income (loss) 675,352 479,916 1,876,720 1,549,070
Interest and other income (expense), net 14,185 (5,820) 37,522 54,311
Income before provision for income taxes 689,537 474,096 1,914,242 1,603,381
Depreciation and amortization 29,618 19,909 82,023 59,822
Recognition of deferred revenue 10,100 10,000 30,000 29,900
Corporate and Unallocated        
SEGMENT INFORMATION        
Nonmanufacturing payroll expense 112,924 96,588 325,257 282,695
Other segment items 52,253 64,176 161,541 146,811
Operating income (loss) (165,177) (160,764) (486,798) (429,506)
Depreciation and amortization 3,306 2,875 9,018 9,119
Monster Energy Drinks        
SEGMENT INFORMATION        
Net sales 2,026,843 1,722,693 5,679,711 5,194,552
Monster Energy Drinks | Operating segment        
SEGMENT INFORMATION        
Net sales 2,026,843 1,722,693 5,679,711 5,194,552
Cost of sales 902,094 810,604 2,509,309 2,423,866
Gross profit 1,124,749 912,089 3,170,402 2,770,686
Distribution expense 78,569 78,089 229,826 249,158
Selling and marketing expense 189,136 170,718 518,439 502,050
Nonmanufacturing payroll expense 43,684 42,362 130,564 122,403
Other segment items 22,880 19,232 63,241 55,009
Operating income (loss) 790,480 601,688 2,228,332 1,842,066
Depreciation and amortization 20,835 13,330 56,674 39,043
Recognition of deferred revenue $ 10,100 $ 10,000 $ 30,000 $ 29,900
Other segment items, description Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Monster Energy® Drinks - travel and entertainment expense, and certain overhead expenses Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses Monster Energy® Drinks - travel and entertainment expense, and certain overhead expenses
Strategic Brands        
SEGMENT INFORMATION        
Net sales $ 130,501 $ 112,566 $ 358,727 $ 330,232
Strategic Brands | Operating segment        
SEGMENT INFORMATION        
Net sales 130,501 112,566 358,727 330,232
Cost of sales 41,546 31,750 114,165 93,440
Gross profit 88,955 80,816 244,562 236,792
Distribution expense 1,704 1,555 4,403 4,676
Selling and marketing expense 17,339 16,436 44,241 39,754
Nonmanufacturing payroll expense 2,711 2,090 7,186 6,460
Other segment items 919 644 2,687 2,134
Operating income (loss) 66,282 60,091 186,045 183,768
Depreciation and amortization $ 310 $ 237 $ 813 $ 690
Other segment items, description Strategic Brands - travel and entertainment expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses Strategic Brands - travel and entertainment expense, and certain overhead expenses
Alcohol Brands        
SEGMENT INFORMATION        
Net sales $ 33,009 $ 39,784 $ 105,683 $ 137,417
Alcohol Brands | Operating segment        
SEGMENT INFORMATION        
Net sales 33,009 39,784 105,683 137,417
Cost of sales 24,694 35,056 77,364 104,397
Gross profit 8,315 4,728 28,319 33,020
Distribution expense 2,341 3,067 7,968 10,683
Selling and marketing expense 7,976 8,918 20,777 20,762
Nonmanufacturing payroll expense 8,908 8,988 27,220 27,260
Other segment items 6,941 6,364 26,327 25,502
Operating income (loss) (17,851) (22,609) (53,973) (51,187)
Depreciation and amortization $ 4,816 $ 3,419 $ 14,718 $ 10,825
Other segment items, description Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, property and equipment impairment, and certain overhead expenses Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense, and certain overhead expenses
Other        
SEGMENT INFORMATION        
Net sales $ 6,786 $ 5,930 $ 19,169 $ 18,467
Other | Operating segment        
SEGMENT INFORMATION        
Net sales 6,786 5,930 19,169 18,467
Cost of sales 4,319 3,764 13,590 12,532
Gross profit 2,467 2,166 5,579 5,935
Distribution expense   (10) 2 24
Selling and marketing expense 124 55 298 159
Nonmanufacturing payroll expense 524 526 1,653 1,597
Other segment items 201 85 512 226
Operating income (loss) 1,618 1,510 3,114 3,929
Depreciation and amortization $ 351 $ 48 $ 800 $ 145
Other segment items, description Other - certain overhead expenses Other - certain overhead expenses Other - certain overhead expenses Other - certain overhead expenses