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DEFERRED POLICY ACQUISITION COSTS AND INSURANCE EXPENSES - Advertising Expense (Detail) - USD ($) $ in Millions | 12 Months Ended
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Dec. 31, 2019 | Dec. 31, 2018 | Dec. 31, 2017
Advertising Costs [Line Items] |  |  |
Advertising expense | $ 219 | $ 218 | $ 210
Aflac Japan |  |  |
Advertising Costs [Line Items] |  |  |
Advertising expense | 101 | 108 | 100
Aflac U.S. |  |  |
Advertising Costs [Line Items] |  |  |
Advertising expense | $ 118 | $ 110 | $ 110

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- Definition Advertising Costs [Line Items] + References No definition available. + Details
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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- Details
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- Details
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