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Revenue Recognition | 12 Months Ended
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Dec. 31, 2019
Revenue Recognition [Abstract] |
Revenue Recognition | 3. Revenue Recognition Gift Cards The gift card liability included in unearned revenue on the consolidated balance sheets was as follows:
| December 31,
| 2019 |  | 2018
Gift card liability | $ | 84,611 |  | $ | 70,474
Revenue recognized from the redemption of gift cards that was included in unearned revenue at the beginning of the year was as follows:
| Year ended December 31,
| 2019 |  | 2018 |  | 2017
Revenue recognized from gift card liability balance at the beginning of the year | $ | 37,386 |  | $ | 36,094 |  | $ | 37,109
Chipotle Rewards Chipotle Rewards launched nationally in March 2019. Accordingly, there was no revenue recognized from unearned revenue associated with this loyalty program in the years ended December, 2018 or 2017. Changes in our Chipotle Rewards liability included in unearned revenue on the consolidated balance sheets were as follows:
|  |  |  |  |  |  | Year ended
|  |  |  |  |  |  | December 31,
|  |  |  |  |  |  | 2019
Chipotle Rewards liability, beginning balance |  |  |  |  |  |  | $ | -
Revenue deferred |  |  |  |  |  |  |  | 44,666
Revenue recognized |  |  |  |  |  |  |  | (34,082)
Chipotle Rewards liability, ending balance |  |  |  |  |  |  | $ | 10,584

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- Definition The entire disclosure of revenue from contract with customer to transfer good or service and to transfer nonfinancial asset. Includes, but is not limited to, disaggregation of revenue, credit loss recognized from contract with customer, judgment and change in judgment related to contract with customer, and asset recognized from cost incurred to obtain or fulfill contract with customer. Excludes insurance and lease contracts. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 606 -URI http://asc.fasb.org/topic&trid=49130388 + Details
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