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Summary of significant accounting policies (Details 3) | 12 Months Ended
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Dec. 31, 2014 USD ($) item | Dec. 31, 2014 CNY | Dec. 31, 2013 CNY | Dec. 31, 2012 CNY | Dec. 31, 2014 PRC General reserve fund Foreign invested enterprise | Dec. 31, 2014 PRC Statutory surplus reserve Domestic enterprise | Dec. 31, 2014 Electronics and home appliance products CNY | Dec. 31, 2013 Electronics and home appliance products CNY | Dec. 31, 2012 Electronics and home appliance products CNY | Dec. 31, 2014 General merchandise products CNY | Dec. 31, 2013 General merchandise products CNY | Dec. 31, 2012 General merchandise products CNY
Revenue |  |  |  |  |  |  |  |  |  |  |  |
Online direct sales | $ 17,494,965,000 us-gaap_SalesRevenueGoodsNet | 108,549,258,000 us-gaap_SalesRevenueGoodsNet | 67,017,977,000 us-gaap_SalesRevenueGoodsNet | 40,334,551,000 us-gaap_SalesRevenueGoodsNet |  |  | 90,890,026,000 us-gaap_SalesRevenueGoodsNet / us-gaap_ProductOrServiceAxis = jd_ElectronicsAndHomeApplianceProductsMember | 56,814,078,000 us-gaap_SalesRevenueGoodsNet / us-gaap_ProductOrServiceAxis = jd_ElectronicsAndHomeApplianceProductsMember | 34,011,756,000 us-gaap_SalesRevenueGoodsNet / us-gaap_ProductOrServiceAxis = jd_ElectronicsAndHomeApplianceProductsMember | 17,659,232,000 us-gaap_SalesRevenueGoodsNet / us-gaap_ProductOrServiceAxis = jd_GeneralMerchandiseProductsMember | 10,203,899,000 us-gaap_SalesRevenueGoodsNet / us-gaap_ProductOrServiceAxis = jd_GeneralMerchandiseProductsMember | 6,322,795,000 us-gaap_SalesRevenueGoodsNet / us-gaap_ProductOrServiceAxis = jd_GeneralMerchandiseProductsMember
Fulfillment |  |  |  |  |  |  |  |  |  |  |  |
Shipping cost |  | 4,077,586,000 us-gaap_ShippingHandlingAndTransportationCosts | 2,068,781,000 us-gaap_ShippingHandlingAndTransportationCosts | 1,615,912,000 us-gaap_ShippingHandlingAndTransportationCosts |  |  |  |  |  |  |  |
Marketing |  |  |  |  |  |  |  |  |  |  |  |
Advertising costs |  | 2,780,642,000 us-gaap_AdvertisingExpense | 1,491,467,000 us-gaap_AdvertisingExpense | 1,015,991,000 us-gaap_AdvertisingExpense |  |  |  |  |  |  |  |
Statutory reserves |  |  |  |  |  |  |  |  |  |  |  |
Minimum portion of after tax profit to be allocated to general reserve under PRC law (as a percentage) |  |  |  |  | 10.00%jd_MinimumPortionOfAfterTaxProfitToBeAllocatedToGeneralReserveUnderPRCLaw / dei_LegalEntityAxis = jd_ForeignInvestedEnterpriseMember / jd_StatutoryReservesAxis = jd_GeneralReserveFundMember / jd_StatutoryReservesByRegulatoryCountryAxis = country_CN |  |  |  |  |  |  |
Maximum percentage of statutory general reserve related to entity's registered capital |  |  |  |  | 50.00%jd_RequiredGeneralReserveRegisteredCapitalRatioToDeforceCompulsoryNetProfitAllocationToGeneralReserve / dei_LegalEntityAxis = jd_ForeignInvestedEnterpriseMember / jd_StatutoryReservesAxis = jd_GeneralReserveFundMember / jd_StatutoryReservesByRegulatoryCountryAxis = country_CN |  |  |  |  |  |  |
Minimum portion of after tax profit to be allocated to statutory surplus under PRC law (as a percentage) |  |  |  |  |  | 10.00%jd_MinimumPortionOfAfterTaxProfitToBeAllocatedToStatutorySurplusUnderPRCLaw / dei_LegalEntityAxis = jd_DomesticEnterpriseMember / jd_StatutoryReservesAxis = jd_StatutorySurplusReserveMember / jd_StatutoryReservesByRegulatoryCountryAxis = country_CN |  |  |  |  |  |
Maximum percentage of statutory surplus reserve related to entity's registered capital |  |  |  |  |  | 50.00%jd_RequiredStatutorySurplusRegisteredCapitalRatioToDeforceCompulsoryNetProfitAllocationToStatutorySurplus / dei_LegalEntityAxis = jd_DomesticEnterpriseMember / jd_StatutoryReservesAxis = jd_StatutorySurplusReserveMember / jd_StatutoryReservesByRegulatoryCountryAxis = country_CN |  |  |  |  |  |
Appropriations of statutory reserves |  | 12,361,000 jd_AmountAllocatedToStatutoryReserves | 810,000 jd_AmountAllocatedToStatutoryReserves | 1,838,000 jd_AmountAllocatedToStatutoryReserves |  |  |  |  |  |  |  |
Appropriations to other reserve funds |  | 0 jd_AmountAllocatedToOtherReserveFunds | 0 jd_AmountAllocatedToOtherReserveFunds | 0 jd_AmountAllocatedToOtherReserveFunds |  |  |  |  |  |  |  |
Customer incentives and loyalty programs |  |  |  |  |  |  |  |  |  |  |  |
Types of Discounted Coupons | 2 jd_TypesOfDiscountedCoupons | 2 jd_TypesOfDiscountedCoupons |  |  |  |  |  |  |  |  |  |

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