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CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS ¥ in Thousands, $ in Thousands | 12 Months Ended
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Dec. 31, 2015 USD ($) $ / shares shares | Dec. 31, 2015 CNY (¥) ¥ / shares shares | Dec. 31, 2014 CNY (¥) ¥ / shares shares | Dec. 31, 2013 CNY (¥) ¥ / shares shares
Net revenues |  |  |  |
Online direct sales | $ 25,891,658 | ¥ 167,720,984 | ¥ 108,549,258 | ¥ 67,017,977
Services and others | 2,094,225 | 13,565,971 | 6,453,059 | 2,321,835
Total net revenues | 27,985,883 | 181,286,955 | 115,002,317 | 69,339,812
Operating expenses |  |  |  |
Cost of revenues | (24,237,909) | (157,008,329) | (101,631,443) | (62,495,538)
Fulfillment | (2,149,030) | (13,920,988) | (8,067,048) | (4,108,939)
Marketing | (1,194,259) | (7,736,172) | (4,010,280) | (1,590,171)
Technology and content | (533,175) | (3,453,804) | (1,835,919) | (963,653)
General and administrative | (444,131) | (2,876,989) | (5,260,064) | (760,338)
Impairment of goodwill and intangible assets | (424,547) | (2,750,129) |  |
Total operating expenses | (28,983,051) | (187,746,411) | (120,804,754) | (69,918,639)
Loss from operations | (997,168) | (6,459,456) | (5,802,437) | (578,827)
Other income/(expense) |  |  |  |
Share of results of equity investees | (483,850) | (3,134,283) |  |
Interest income | 64,065 | 414,999 | 637,641 | 343,770
Interest expense | (12,737) | (82,507) | (28,825) | (8,437)
Others, net | (21,704) | (140,597) | 216,587 | 193,555
Loss before tax | (1,451,394) | (9,401,844) | (4,977,034) | (49,939)
Income tax benefits/(expenses) | 2,202 | 14,262 | (19,324) | 40
Net loss | (1,449,192) | (9,387,582) | (4,996,358) | (49,899)
Net loss attributable to non-controlling interests | (1,477) | (9,566) |  |
Net loss attributable to JD.com, Inc. | (1,447,715) | (9,378,016) | (4,996,358) | (49,899)
Preferred shares redemption value accretion | ¥ |  |  | (7,957,640) | (2,435,366)
Net loss attributable to ordinary shareholders | (1,447,715) | (9,378,016) | (12,953,998) | (2,485,265)
Net loss | (1,449,192) | (9,387,582) | (4,996,358) | (49,899)
Other comprehensive loss: |  |  |  |
Foreign currency translation adjustments | 182,538 | 1,182,445 | (121,612) | (137,921)
Net change in unrealized gains/ (losses) on available-for-sale securities: |  |  |  |
Unrealized gains/(losses), nil of tax | (36,872) | (238,852) | 71,286 | 96,501
Reclassification adjustment for (gains)/losses recorded in net income, nil of tax | 33,380 | 216,230 | (57,181) | (73,277)
Net unrealized gains/(losses) on available-for-sale securities | (3,492) | (22,622) | 14,105 | 23,224
Total other comprehensive income/ (loss) | 179,046 | 1,159,823 | (107,507) | (114,697)
Total comprehensive loss | (1,270,146) | (8,227,759) | (5,103,865) | (164,596)
Total comprehensive loss attributable to non-controlling interests | (1,289) | (8,352) |  |
Total comprehensive loss attributable to JD.com, Inc. | $ (1,268,857) | ¥ (8,219,407) | ¥ (5,103,865) | ¥ (164,596)
Net loss per share |  |  |  |
Basic | (per share) | $ (0.53) | ¥ (3.43) | ¥ (5.35) | ¥ (1.47)
Diluted | (per share) | $ (0.53) | ¥ (3.43) | ¥ (5.35) | ¥ (1.47)
Weighted average number of shares |  |  |  |
Basic | shares | 2,735,034,034 | 2,735,034,034 | 2,419,668,247 | 1,694,495,048
Diluted | shares | 2,735,034,034 | 2,735,034,034 | 2,419,668,247 | 1,694,495,048
Share-based compensation expenses | ¥ |  | ¥ (1,193,945) | ¥ (4,249,548) | ¥ (261,173)
Fulfillment |  |  |  |
Weighted average number of shares |  |  |  |
Share-based compensation expenses | $ (28,518) | (184,733) | (128,623) | (81,013)
Marketing |  |  |  |
Weighted average number of shares |  |  |  |
Share-based compensation expenses | (7,733) | (50,091) | (23,570) | (8,741)
Technology and content |  |  |  |
Weighted average number of shares |  |  |  |
Share-based compensation expenses | (36,149) | (234,165) | (79,469) | (33,269)
General and administrative |  |  |  |
Weighted average number of shares |  |  |  |
Share-based compensation expenses | $ (111,914) | ¥ (724,956) | ¥ (4,017,886) | ¥ (138,150)

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- Definition Fulfillment costs represent packaging material costs and those costs incurred in outbound shipping, operating and staffing the Group's fulfillment and customer service centers, including costs attributable to buying, receiving, inspecting and warehousing inventories; picking, packaging and preparing customer orders for shipment; processing payment and related transaction costs and responding to inquiries from customers.Fulfillment costs also contain third party transaction fees, such as credit card processing and debit card processing fees. + References No definition available. + Details
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