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Accounts receivable, net | 12 Months Ended
--- | ---
Dec. 31, 2015
Accounts receivable, net |
Accounts receivable, net | 8. Accounts receivable, net Accounts receivable, net, consists of the following:
|  | As of December 31, |
|  | 2014 |  | 2015 |
|  | RMB |  | RMB |
Online direct sales and online marketplace receivables |  | 2,043,243 |  | 8,939,054 |
Online payment processing transactions receivables |  | 182,412 |  | 385,547 |
Advertising receivables |  | 62,705 |  | 121,170 |
Others |  | 219,567 |  | 379,059 |
Allowance for doubtful accounts |  |  |  |  |
Balance at beginning of the year |  | (1,770 | ) | (71,671 | )
Additions |  | (72,608 | ) | (324,270 | )
Reversals |  | 868 |  | — |
Write-offs |  | 1,839 |  | 79,395 |
Balance at end of the year |  | (71,671 | ) | (316,546 | )
Accounts receivable, net |  | 2,436,256 |  | 9,508,284 |
The value-added tax receivables due from customers are recorded in online direct sales and online marketplace receivables. The allowance for doubtful accounts related to the Group’s consumer financing business was RMB64,228 and RMB297,913 as of December 31, 2014 and 2015, respectively.

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- Definition The entire disclosure for claims held for amounts due a entity, excluding financing receivables. Examples include, but are not limited to, trade accounts receivables, notes receivables, loans receivables. Includes disclosure for allowance for credit losses. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 310 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=49124121&loc=d3e5066-111524 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.3,4) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 310 -SubTopic 10 -Section 50 -Paragraph 11 -URI http://asc.fasb.org/extlink&oid=49124121&loc=d3e5162-111524 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.4-08.(k)) -URI http://asc.fasb.org/extlink&oid=26873400&loc=d3e23780-122690 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 310 -SubTopic 10 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=49124121&loc=d3e5074-111524 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 03 -Paragraph 7 -Article 9 + Details
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