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v3.3.1.900

Summary of significant accounting policies (Details 3) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2015 USD ($) item | Dec. 31, 2015 CNY (¥) item | Dec. 31, 2014 CNY (¥) | Dec. 31, 2013 CNY (¥)
Revenue |  |  |  |
Online direct sales | $ 25,891,658 | ¥ 167,720,984,000 | ¥ 108,549,258,000 | ¥ 67,017,977,000
Customer incentives and loyalty programs |  |  |  |
Types of Discounted Coupons | item | 2 | 2 |  |
Fulfillment |  |  |  |
Shipping cost |  | ¥ 7,236,163,000 | 4,077,586,000 | 2,068,781,000
Marketing |  |  |  |
Advertising costs |  | 5,721,216,000 | 2,780,642,000 | 1,491,467,000
Statutory reserves |  |  |  |
Appropriations of statutory reserves |  | 40,551,000 | 12,361,000 | 810,000
Appropriations to other reserve funds |  | ¥ 0 | 0 | 0
PRC | General reserve fund | Foreign invested enterprise |  |  |  |
Statutory reserves |  |  |  |
Minimum portion of after tax profit to be allocated to general reserve under PRC law (as a percentage) | 10.00% | 10.00% |  |
Maximum percentage of statutory general reserve related to entity's registered capital | 50.00% | 50.00% |  |
PRC | Statutory surplus reserve | Domestic enterprise |  |  |  |
Statutory reserves |  |  |  |
Minimum portion of after tax profit to be allocated to statutory surplus under PRC law (as a percentage) | 10.00% | 10.00% |  |
Maximum percentage of statutory surplus reserve related to entity's registered capital | 50.00% | 50.00% |  |
Electronics and home appliance products |  |  |  |
Revenue |  |  |  |
Online direct sales |  | ¥ 134,346,243,000 | 90,890,026,000 | 56,814,078,000
General merchandise products |  |  |  |
Revenue |  |  |  |
Online direct sales |  | ¥ 33,374,741,000 | ¥ 17,659,232,000 | ¥ 10,203,899,000

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