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Investment in equity investees (Details 3)
$ / shares in Units, $ in Thousands
1 Months Ended 3 Months Ended 12 Months Ended
May. 22, 2015
CNY (¥)
item
Feb. 16, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2015
CNY (¥)
Jun. 30, 2015
CNY (¥)
Dec. 31, 2015
USD ($)
$ / shares
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
Dec. 31, 2015
CNY (¥)
Schedule of Equity Method Investments [Line Items]                    
Investments accounted for under the equity method                   ¥ 5,556,122,000
Total consideration in resources           $ 592,629 ¥ 3,838,933,000      
Equity Method Investment, Difference Between Carrying Amount and Underlying Equity [Abstract]                    
Carrying value of equity investment                   5,556,122,000
Bitauto Group                    
Schedule of Equity Method Investments [Line Items]                    
Investments accounted for under the equity method   ¥ 5,496,188,000               2,881,194,000
Percentage of outstanding shares subscribed (in percentage)   25.00%                
Total consideration for equity investment   ¥ 5,496,188,000                
Total consideration in cash   2,450,920,000                
Total consideration in resources   ¥ 3,045,268,000                
Total consideration in resources, additional support period from key platform   5 years                
Equity Method Investment, Difference Between Carrying Amount and Underlying Equity [Abstract]                    
Carrying value of equity investment   ¥ 5,496,188,000               2,881,194,000
Proportionate share of investee's net tangible and intangible assets   2,119,109,000               2,422,659,000
Excess of carrying value of the investment over proportionate share of investee's net tangible and intangible assets   3,377,079,000               458,535,000
The excess of carrying value has been primarily assigned to goodwill   2,846,260,000                
The excess of carrying value has been primarily assigned to amortizable intangible assets   707,758,000               611,379,000
The excess of carrying value has been primarily assigned to deferred tax liabilities   ¥ (176,939,000)               (152,844,000)
Cumulative gains/(losses) in equity interest                   (2,614,994,000)
Impairment charges in connection with the equity method       ¥ 2,867,247,000            
Fair value of equity method investments                   2,881,194,000
Quoted closing stock price | $ / shares           $ 28.28        
Weighted average life of the intangible assets   6 years       6 years 6 years      
Tuniu Group                    
Schedule of Equity Method Investments [Line Items]                    
Investments accounted for under the equity method ¥ 2,494,145,000                 2,494,331,000
Percentage of outstanding shares subscribed (in percentage) 28.00%   6.50%         6.50%    
Total consideration for equity investment ¥ 2,188,490,000                  
Total consideration in cash 1,528,275,000   ¥ 305,930,000              
Total consideration in resources ¥ 660,215,000                  
Total consideration in resources, with exclusive right 5 years                  
Number of board seat held | item 1                  
Unrealized gain, previously recorded, reversed         ¥ 14,395,000          
Equity Method Investment, Difference Between Carrying Amount and Underlying Equity [Abstract]                    
Carrying value of equity investment ¥ 2,494,145,000                 2,494,331,000
Proportionate share of investee's net tangible and intangible assets 1,014,296,000                 1,029,698,000
Excess of carrying value of the investment over proportionate share of investee's net tangible and intangible assets 1,479,849,000                 1,464,633,000
The excess of carrying value has been primarily assigned to goodwill 1,212,149,000                 1,212,149,000
The excess of carrying value has been primarily assigned to amortizable intangible assets 356,933,000                 336,645,000
The excess of carrying value has been primarily assigned to deferred tax liabilities ¥ (89,233,000)                 (84,161,000)
Cumulative gains/(losses) in equity interest                   186,000
Quoted closing stock price | $ / shares           $ 15.98        
Weighted average life of the intangible assets 9 years         9 years 9 years      
Aggregate market values                   ¥ 2,700,098,000
Others, net                    
Equity Method Investment, Difference Between Carrying Amount and Underlying Equity [Abstract]                    
Impairment charges in connection with the cost method             ¥ 285,051,000 ¥ 0 ¥ 0  
Share of results of equity investees                    
Equity Method Investment, Difference Between Carrying Amount and Underlying Equity [Abstract]                    
Impairment charges in connection with the equity method             ¥ 2,867,247,000 ¥ 0 ¥ 0