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Accounts receivable, net (Details) ¥ in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2015 CNY (¥)	Dec. 31, 2014 CNY (¥)	Dec. 31, 2015 USD ($)	Dec. 31, 2015 CNY (¥)
Allowance for doubtful accounts
Balance at beginning of the year	¥ (71,671)	¥ (1,770)
Additions	(324,270)	(72,608)
Reversals		868
Write-offs	79,395	1,839
Balance at end of the year	¥ (316,546)	(71,671)
Accounts receivable, net		2,436,256	$ 1,467,826	¥ 9,508,284
Allowance for doubtful accounts of finance business		64,228		297,913
Online direct sales and online marketplace receivables
Accounts receivable
Accounts receivable, gross		2,043,243		8,939,054
Online payment processing transactions receivables
Accounts receivable
Accounts receivable, gross		182,412		385,547
Advertising receivables
Accounts receivable
Accounts receivable, gross		62,705		121,170
Others
Accounts receivable
Accounts receivable, gross		¥ 219,567		¥ 379,059

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- Definition

A valuation allowance for receivables of finance business due a company that are expected to be uncollectible.

+ References

No definition available.

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- Definition

Amounts due from customers or clients, within one year of the balance sheet date (or the normal operating cycle, whichever is longer) for goods or services (including trade receivables) that have been delivered or sold in the normal course of business.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 210
-SubTopic 10
-Section S99
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-Subparagraph (SX 210.5-02.3)
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-Paragraph 3
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- Definition

Amount due from customers or clients, within one year of the balance sheet date (or the normal operating cycle, whichever is longer), for goods or services (including trade receivables) that have been delivered or sold in the normal course of business, reduced to the estimated net realizable fair value by an allowance established by the entity of the amount it deems uncertain of collection.

+ References

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-SubTopic 10
-Section S99
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- Definition

For an unclassified balance sheet, a valuation allowance for receivables due a company that are expected to be uncollectible.

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Amount of recoveries of receivables doubtful of collection that were previously charged off.

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- Definition

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+ References

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- Definition

Amount of direct write-downs of accounts receivable charged against the allowance.

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Amount of expense related to write-down of receivables to the amount expected to be collected. Includes, but is not limited to, accounts receivable and notes receivable.

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