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Intangible assets, net (Details)
¥ in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Intangible assets, net          
Gross Carrying Amount   ¥ 8,025,520     ¥ 8,033,890
Accumulated amortization   (1,147,573)     (2,613,198)
Impairment Amount ¥ (156,709)        
Net Carrying Amount   6,877,947   $ 812,619 5,263,983
Amortization expenses 1,465,625 1,116,217 ¥ 24,228    
Intangible assets impairment charge recorded 156,709        
Amortization expenses related to the intangible assets for future periods          
2016         1,424,705
2017         1,415,781
2018         1,414,590
2019         498,415
2020         198,222
2021 and thereafter         312,270
Strategic Cooperation Agreement          
Intangible assets, net          
Gross Carrying Amount   6,075,289     6,075,289
Accumulated amortization   (915,455)     (2,130,512)
Net Carrying Amount   5,159,834     3,944,777
Non-compete Agreement          
Intangible assets, net          
Gross Carrying Amount   1,447,189     1,447,189
Accumulated amortization   (146,364)     (327,622)
Net Carrying Amount   1,300,825     1,119,567
Technology          
Intangible assets, net          
Gross Carrying Amount   110,900     110,900
Accumulated amortization   (17,965)     (40,715)
Impairment Amount (69,922)        
Net Carrying Amount   92,935     263
Advertising customer relationship          
Intangible assets, net          
Gross Carrying Amount   80,400     80,400
Accumulated amortization   (9,283)     (20,737)
Impairment Amount (59,663)        
Net Carrying Amount   71,117      
Domain names and trademark          
Intangible assets, net          
Gross Carrying Amount   79,969     85,632
Accumulated amortization   (12,447)     (22,893)
Impairment Amount ¥ (27,124)        
Net Carrying Amount   67,522     35,615
Logistic workforce          
Intangible assets, net          
Gross Carrying Amount   13,900     13,900
Accumulated amortization   (3,745)     (8,378)
Net Carrying Amount   10,155     5,522
Online payment and other licenses          
Intangible assets, net          
Gross Carrying Amount   189,000     200,924
Accumulated amortization   (27,300)     (45,981)
Net Carrying Amount   161,700     154,943
Copyrights          
Intangible assets, net          
Gross Carrying Amount   28,873     19,656
Accumulated amortization   (15,014)     (16,360)
Net Carrying Amount   ¥ 13,859     ¥ 3,296