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Accounts receivable, net (Details) ¥ in Thousands, $ in Thousands | 12 Months Ended |  |
--- | --- | --- | ---
Dec. 31, 2016 CNY (¥) | Dec. 31, 2015 CNY (¥) | Dec. 31, 2014 CNY (¥) | Dec. 31, 2016 USD ($) | Dec. 31, 2016 CNY (¥) | Dec. 31, 2015 CNY (¥)
Accounts receivable |  |  |  |  |  |
Accounts receivable, gross |  |  |  |  | ¥ 17,880,720 | ¥ 8,465,644
Allowance for doubtful accounts | ¥ (271,979) | ¥ (63,715) | ¥ (1,770) |  | (416,312) | (271,979)
Accounts receivable, net |  |  |  | $ 2,515,398 | 17,464,408 | 8,193,665
Movements in the allowance for doubtful accounts |  |  |  |  |  |
Balance at beginning of the year | (271,979) | (63,715) | (1,770) |  |  |
Additions | (408,316) | (273,772) | (64,424) |  |  |
Reversals |  |  | 868 |  |  |
Write-offs | 263,983 | 65,508 | 1,611 |  |  |
Balance at end of the year | ¥ (416,312) | ¥ (271,979) | ¥ (63,715) |  |  |
Online direct sales and online marketplace receivables |  |  |  |  |  |
Accounts receivable |  |  |  |  |  |
Accounts receivable, gross |  |  |  |  | 16,336,141 | 7,579,868
Online payment processing transactions receivables |  |  |  |  |  |
Accounts receivable |  |  |  |  |  |
Accounts receivable, gross |  |  |  |  | 770,134 | 385,547
Advertising receivables |  |  |  |  |  |
Accounts receivable |  |  |  |  |  |
Accounts receivable, gross |  |  |  |  | 179,498 | 121,170
Others |  |  |  |  |  |
Accounts receivable |  |  |  |  |  |
Accounts receivable, gross |  |  |  |  | 594,947 | 379,059
Online direct sales |  |  |  |  |  |
Movements in the allowance for doubtful accounts |  |  |  |  |  |
Allowance for doubtful accounts of finance business |  |  |  |  | ¥ 398,815 | ¥ 253,347

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- Definition Amounts due from customers or clients, within one year of the balance sheet date (or the normal operating cycle, whichever is longer) for goods or services (including trade receivables) that have been delivered or sold in the normal course of business. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02(3)) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 944 -SubTopic 210 -Section S99 -Paragraph 1 -Subparagraph (SX 210.7-03(5)) -URI http://asc.fasb.org/extlink&oid=6879938&loc=d3e572229-122910 + Details
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