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Accounts receivable, net | 12 Months Ended
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Dec. 31, 2016
Accounts receivable, net |
Accounts receivable, net | 8. Accounts receivable, net Accounts receivable, net, consists of the following:
|  | As of December 31, |
|  | 2015 |  | 2016 |
|  | RMB |  | RMB |
Online direct sales and online marketplace receivables |  | 7,579,868 |  | 16,336,141 |
Online payment processing transactions receivables |  | 385,547 |  | 770,134 |
Advertising receivables |  | 121,170 |  | 179,498 |
Others |  | 379,059 |  | 594,947 |
Accounts receivable |  | 8,465,644 |  | 17,880,720 |
Allowance for doubtful accounts |  | (271,979 | ) | (416,312 | )
Accounts receivable, net |  | 8,193,665 |  | 17,464,408 |
The movements in the allowance for doubtful accounts were as follows:
|  | For the year ended December 31, |
|  | 2014 |  | 2015 |  | 2016 |
|  | RMB |  | RMB |  | RMB |
Balance at beginning of the year |  | (1,770 | ) | (63,715 | ) | (271,979 | )
Additions |  | (64,424 | ) | (273,772 | ) | (408,316 | )
Reverse |  | 868 |  | — |  | — |
Write-offs |  | 1,611 |  | 65,508 |  | 263,983 |
Balance at end of the year |  | (63,715 | ) | (271,979 | ) | (416,312 | )
The value-added tax receivables due from customers are recorded in online direct sales and online marketplace receivables. The allowance for doubtful accounts related to the Group’s financing receivables from individual customers related to the online direct sales business was RMB253,347 and RMB398,815 as of December 31, 2015 and 2016, respectively.

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