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v3.7.0.1

Summary of significant accounting policies (Details 3) $ in Thousands | 12 Months Ended |
--- | --- | ---
Dec. 31, 2016 USD ($) segment lease item | Dec. 31, 2016 CNY (¥) segment lease item | Dec. 31, 2015 CNY (¥) segment lease | Dec. 31, 2014 CNY (¥) segment lease | Dec. 31, 2016 CNY (¥)
Revenue |  |  |  |  |
Online direct sales | $ 34,236,207 | ¥ 237,701,986,000 | ¥ 167,720,984,000 | ¥ 108,549,258,000 |
Customer incentives and loyalty programs |  |  |  |  |
Types of discounted coupons | item | 2 | 2 |  |  |
Fulfillment |  |  |  |  |
Shipping cost |  | ¥ 11,389,845,000 | 7,236,163,000 | 4,077,586,000 |
Marketing |  |  |  |  |
Advertising costs |  | ¥ 8,106,188,000 | ¥ 5,721,216,000 | ¥ 2,780,642,000 |
Lease |  |  |  |  |
Number of capital leases | lease | 0 | 0 | 0 | 0 |
Segment reporting |  |  |  |  |
Number of reportable segments | segment | 2 | 2 | 1 | 1 |
Statutory reserves |  |  |  |  |
Appropriations of statutory reserves |  | ¥ 77,378,000 | ¥ 40,551,000 | ¥ 12,361,000 |
Appropriations to other reserve funds |  | ¥ 0 | 0 | 0 |
Recent accounting pronouncements |  |  |  |  |
Deferred Tax Liabilities, Net, Noncurrent | $ 130,686 |  | 1,228,000 |  | ¥ 907,356,000
ASU 2015-17 | Early adoption |  |  |  |  |
Recent accounting pronouncements |  |  |  |  |
Current deferred tax liabilities |  |  | 1,228,000 |  |
Deferred Tax Liabilities, Net, Noncurrent |  |  | 1,228,000 |  |
PRC | General reserve fund | Foreign invested enterprise |  |  |  |  |
Statutory reserves |  |  |  |  |
Minimum portion of after tax profit to be allocated to general reserve under PRC law (as a percentage) | 10.00% | 10.00% |  |  |
Maximum percentage of statutory general reserve related to entity's registered capital | 50.00% | 50.00% |  |  |
PRC | Statutory surplus reserve | Domestic enterprise |  |  |  |  |
Statutory reserves |  |  |  |  |
Minimum portion of after tax profit to be allocated to statutory surplus under PRC law (as a percentage) | 10.00% | 10.00% |  |  |
Maximum percentage of statutory surplus reserve related to entity's registered capital | 50.00% | 50.00% |  |  |
Electronics and home appliance products |  |  |  |  |
Revenue |  |  |  |  |
Online direct sales |  | ¥ 179,636,669,000 | 134,346,243,000 | 90,890,026,000 |
General merchandise products |  |  |  |  |
Revenue |  |  |  |  |
Online direct sales |  | ¥ 58,065,317,000 | ¥ 33,374,741,000 | ¥ 17,659,232,000 |

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