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Related party transactions (Details)
¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 31, 2016
CNY (¥)
Related party transactions          
Amount due from related parties   ¥ 863,516   $ 203,089 ¥ 1,410,050
Amount due to related parties   (104,726)   $ (24,147) (167,655)
Staging Finance Group          
Related party transactions          
Amount due from related parties   183,260     95,021
Staging Finance Group | Provision of fulfillment services and sales of goods          
Related party transactions          
Revenues ¥ 667,495 1,016,286      
Business Infinite Group          
Related party transactions          
Amount due to related parties   (6,209)     (8,554)
Business Infinite Group | Provision of fulfillment services and sales of goods          
Related party transactions          
Revenues 27,549 112,541      
Tencent Group          
Related party transactions          
Amount due from related parties   520,094     962,002
Amount due to related parties   (77,893)     (85,092)
Tencent Group | Commission service revenue from cooperation on advertising business          
Related party transactions          
Revenues 184,241 139,602 ¥ 95,287    
Tencent Group | Online marketplace services          
Related party transactions          
Revenues 52 111 272    
Tencent Group | Services and purchases          
Related party transactions          
Operating expenses 244,644 195,805 88,076    
Shanghai Icson Group          
Related party transactions          
Amount due from related parties   105,176      
Shanghai Icson Group | Provision of fulfillment services and sales of goods          
Related party transactions          
Revenues   6 164,811    
Shanghai Icson Group | Services and purchases          
Related party transactions          
Operating expenses 20,871 168,875 ¥ 103,976    
Dada Group          
Related party transactions          
Amount due from related parties         88,971
Dada Group | Provision of fulfillment services and sales of goods          
Related party transactions          
Revenues 124,092        
Dada Group | Traffic support, marketing and promotion services          
Related party transactions          
Revenues 41,409        
Deferred revenues in relation to traffic support, marketing and promotion services to be provided to related parties         (393,549)
Dada Group | Services          
Related party transactions          
Operating expenses 136,515        
Dada Group | Non-compete agreement          
Related party transactions          
Other income 53,186        
Other liabilities         (523,296)
Bitauto Group          
Related party transactions          
Amount due to related parties   (311)      
Bitauto Group | Traffic support, marketing and promotion services          
Related party transactions          
Revenues 610,722 445,526      
Deferred revenues in relation to traffic support, marketing and promotion services to be provided to related parties   (2,599,742)     (1,989,020)
Tuniu Group          
Related party transactions          
Amount due to related parties   (721)     (12,311)
Tuniu Group | Traffic support, marketing and promotion services          
Related party transactions          
Revenues ¥ 132,405 49,200      
Deferred revenues in relation to traffic support, marketing and promotion services to be provided to related parties   (611,015)     (478,610)
Major related parties          
Related party transactions          
Amount due from related parties   808,530     1,145,994
Amount due to related parties   (85,134)     (105,957)
Deferred revenues in relation to traffic support, marketing and promotion services to be provided to related parties   (3,210,757)     (2,861,179)
Other liabilities         (523,296)
Related parties, other than the major related parties          
Related party transactions          
Amount due from related parties   ¥ 54,986     ¥ 264,056
Amount due from related parties as a percentage of total accounts receivable, net and prepayments and other current assets   0.50%   1.34% 1.34%
Amount due to and deferred revenues in relation to traffic support, marketing and promotion services to be provided to related parties   ¥ 79,064     ¥ 147,224
Amount due to and deferred revenues from related parties as a percentage of total accounts payable, accrued expenses and other current liabilities, deferred revenues and other non-current liabilities   0.19%   0.19% 0.19%
Related parties, other than the major related parties | Total net revenues | Related parties concentration risk          
Related party transactions          
Concentration risk (as a percentage) 0.01% 0.01% 0.00%    
Related parties, other than the major related parties | Total operating expense | Related parties concentration risk          
Related party transactions          
Concentration risk (as a percentage) 0.03% 0.02% 0.01%