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Accounts receivable, net (Details)
¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Accounts receivable            
Accounts receivable, gross         ¥ 17,880,720 ¥ 8,465,644
Allowance for doubtful accounts ¥ (271,979) ¥ (63,715) ¥ (1,770)   (416,312) (271,979)
Accounts receivable, net       $ 2,515,398 17,464,408 8,193,665
Movements in the allowance for doubtful accounts            
Balance at beginning of the year (271,979) (63,715) (1,770)      
Additions (408,316) (273,772) (64,424)      
Reversals     868      
Write-offs 263,983 65,508 1,611      
Balance at end of the year ¥ (416,312) ¥ (271,979) ¥ (63,715)      
Online direct sales and online marketplace receivables            
Accounts receivable            
Accounts receivable, gross         16,336,141 7,579,868
Online payment processing transactions receivables            
Accounts receivable            
Accounts receivable, gross         770,134 385,547
Advertising receivables            
Accounts receivable            
Accounts receivable, gross         179,498 121,170
Others            
Accounts receivable            
Accounts receivable, gross         594,947 379,059
Online direct sales            
Movements in the allowance for doubtful accounts            
Allowance for doubtful accounts of finance business         ¥ 398,815 ¥ 253,347