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Intangible assets, net (Details)
$ in Thousands
 12 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 31, 2016
CNY (¥)
Intangible assets, net          
Weighted-Average Amortization Period (in years) 9 years 6 months 5 years 9 months 18 days      
Gross Carrying Amount   ¥ 8,033,890,000     ¥ 12,864,416,000
Accumulated amortization   (2,613,198,000)     (4,253,410,000)
Impairment Amount ¥ (156,709,000) (156,709,000)      
Net Carrying Amount   5,263,983,000   $ 1,217,672 8,454,297,000
Amortization expenses 1,640,212,000 1,465,625,000 ¥ 1,116,217,000    
Intangible assets impairment charge recorded ¥ 0 ¥ 156,709,000 ¥ 0    
Amortization expenses related to the intangible assets for future periods          
2017         1,802,806,000
2018         1,801,128,000
2019         880,089,000
2020         578,726,000
2021         573,544,000
2022 and thereafter         2,818,004,000
Strategic Cooperation Agreement          
Intangible assets, net          
Weighted-Average Amortization Period (in years) 5 years 5 years      
Gross Carrying Amount   ¥ 6,075,289,000     6,075,289,000
Accumulated amortization   (2,130,512,000)     (3,348,899,000)
Net Carrying Amount   ¥ 3,944,777,000     2,726,390,000
Non-compete Agreement          
Intangible assets, net          
Weighted-Average Amortization Period (in years) 8 years 8 years      
Gross Carrying Amount   ¥ 1,447,189,000     2,467,005,000
Accumulated amortization   (327,622,000)     (576,654,000)
Net Carrying Amount   ¥ 1,119,567,000     1,890,351,000
Technology          
Intangible assets, net          
Weighted-Average Amortization Period (in years) 6 years 8 months 12 days 4 years 10 months 24 days      
Gross Carrying Amount   ¥ 110,900,000     682,685,000
Accumulated amortization   (40,715,000)     (85,168,000)
Impairment Amount ¥ (69,922,000) (69,922,000)      
Net Carrying Amount   ¥ 263,000     527,595,000
Advertising customer relationship          
Intangible assets, net          
Weighted-Average Amortization Period (in years) 7 years 8 months 12 days 7 years      
Gross Carrying Amount   ¥ 80,400,000     131,296,000
Accumulated amortization   (20,737,000)     (24,565,000)
Impairment Amount ¥ (59,663,000) ¥ (59,663,000)      
Net Carrying Amount         47,068,000
Domain names and trademark          
Intangible assets, net          
Weighted-Average Amortization Period (in years) 19 years 6 months 10 years      
Gross Carrying Amount   ¥ 85,632,000     3,236,980,000
Accumulated amortization   (22,893,000)     (117,181,000)
Impairment Amount ¥ (27,124,000) (27,124,000)      
Net Carrying Amount   ¥ 35,615,000     3,092,675,000
Logistic workforce          
Intangible assets, net          
Weighted-Average Amortization Period (in years) 3 years 3 years      
Gross Carrying Amount   ¥ 13,900,000     13,900,000
Accumulated amortization   (8,378,000)     (13,024,000)
Net Carrying Amount   ¥ 5,522,000     876,000
Online payment and other licenses          
Intangible assets, net          
Weighted-Average Amortization Period (in years) 12 years 8 months 12 days 14 years 3 months 18 days      
Gross Carrying Amount   ¥ 200,924,000     236,898,000
Accumulated amortization   (45,981,000)     (67,597,000)
Net Carrying Amount   ¥ 154,943,000     169,301,000
Copyrights          
Intangible assets, net          
Weighted-Average Amortization Period (in years) 2 years 4 months 24 days 2 years 4 months 24 days      
Gross Carrying Amount   ¥ 19,656,000     20,363,000
Accumulated amortization   (16,360,000)     (20,322,000)
Net Carrying Amount   ¥ 3,296,000     ¥ 41,000