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Share-based compensation (Details 4)
1 Months Ended 12 Months Ended
Mar. 11, 2014
$ / shares
shares
May 31, 2015
$ / shares
May 31, 2015
CNY (¥)
shares
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2015
USD ($)
Share-based compensation              
Share-based compensation expenses       ¥ 2,343,785,000 ¥ 1,193,945,000 ¥ 4,249,548,000  
Founder | RSUs | Share Incentive Plan              
Share-based compensation              
Granted (in shares) | shares 93,780,970            
Share-based compensation expenses           ¥ 3,685,041,000  
Grant date fair value | $ / shares $ 6.3            
Founder | Share options | Share Incentive Plan              
Share-based compensation              
Share-based compensation expenses       318,156,000 ¥ 240,024,000    
Term of compensation plan     10 years        
Cash salary to be received per year     ¥ 1        
Cash bonus to be received     ¥ 0        
Vesting schedule     10 years        
Assumptions used to calculate estimated fair value of each option grant              
Exercise multiples         2.0    
Expected dividend yield (as a percent)         0.00%    
Expected term (in years)         10 years    
Unrecognized share-based compensation expense related to the founder share options granted       ¥ 846,458,000      
Weighted-average period over which share-based compensation expense is expected to be recognized       8 years 4 months 24 days      
Founder | Share options | Share Incentive Plan | Minimum              
Assumptions used to calculate estimated fair value of each option grant              
Expected volatility (as a percent)         36.00%    
Risk-free interest rate (per annum) (as a percent)         2.74%    
Fair value of the underlying shares on the date of option grants (in dollars) | $             $ 16.70
Founder | Share options | Share Incentive Plan | Maximum              
Assumptions used to calculate estimated fair value of each option grant              
Expected volatility (as a percent)         38.00%    
Risk-free interest rate (per annum) (as a percent)         2.79%    
Fair value of the underlying shares on the date of option grants (in dollars) | $             $ 16.93
Each anniversary | Founder | Share options | Share Incentive Plan              
Share-based compensation              
Vesting percentage (as a percent)     10.00%        
Class A ordinary shares | Founder | Share options | Share Incentive Plan              
Share-based compensation              
Granted (in shares) | shares     26,000,000        
Exercise price | $ / shares   $ 16.70          
ADS | Founder | Share options | Share Incentive Plan              
Share-based compensation              
Exercise price | $ / shares   $ 33.40