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Accounts receivable, net (Tables) | 12 Months Ended
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Dec. 31, 2017
Accounts receivable, net |
Schedule of accounts receivable, net |
|  | As of December 31, |
|  | 2016 |  | 2017 |
|  | RMB |  | RMB |
Online direct sales and online marketplace receivables |  | 15,636,019 |  | 14,819,862 |
Advertising receivables |  | 179,498 |  | 572,495 |
Logistics receivables |  | 362,483 |  | 1,020,771 |
Accounts receivable |  | 16,178,000 |  | 16,413,128 |
Allowance for doubtful accounts |  | (36,993 | ) | (53,981 | )
Accounts receivable, net |  | 16,141,007 |  | 16,359,147 |
Schedule of movements in the allowances for doubtful accounts |
|  | For the year ended December 31, |
|  | 2015 |  | 2016 |  | 2017 |
|  | RMB |  | RMB |  | RMB |
Balance at beginning of the year |  | (27,108 | ) | (38,633 | ) | (36,993 | )
Additions |  | (11,525 | ) | — |  | (16,988 | )
Reverse |  | — |  | 1,640 |  | — |
Balance at end of the year |  | (38,633 | ) | (36,993 | ) | (53,981 | )

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- Definition Tabular disclosure of movements in the allowances for doubtful accounts. + References No definition available. + Details
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- Definition Tabular disclosure of the various types of trade accounts and notes receivable and for each the gross carrying value, allowance, and net carrying value as of the balance sheet date. Presentation is categorized by current, noncurrent and unclassified receivables. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.3,4) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 + Details
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