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v3.8.0.1

Summary of significant accounting policies (Details 3) $ in Thousands | 12 Months Ended |  |
--- | --- | --- | ---
Dec. 31, 2017 USD ($) segment lease item | Dec. 31, 2017 CNY (¥) segment lease item | Dec. 31, 2016 CNY (¥) segment lease | Dec. 31, 2015 CNY (¥) lease | Jan. 01, 2018 CNY (¥) | Dec. 31, 2017 CNY (¥)
Revenue |  |  |  |  |  |
Net product revenues (formerly known as online direct sales) | $ 51,000,478 | ¥ 331,824,410,000 | ¥ 237,943,632,000 | ¥ 167,936,020,000 |  |
Customer incentives and loyalty programs |  |  |  |  |  |
Types of discounted coupons | item | 2 | 2 |  |  |  |
Fulfillment |  |  |  |  |  |
Shipping cost |  | ¥ 12,691,013,000 | 9,329,269,000 | 5,866,294,000 |  |
Marketing |  |  |  |  |  |
Advertising costs |  | ¥ 12,375,922,000 | ¥ 7,789,906,000 | ¥ 5,282,375,000 |  |
Lease |  |  |  |  |  |
Number of capital leases | lease | 0 | 0 | 0 | 0 |  |
Segment reporting |  |  |  |  |  |
Number of reportable segments | segment | 2 | 2 | 1 |  |  |
Statutory reserves |  |  |  |  |  |
Appropriations of statutory reserves |  | ¥ 503,028,000 | ¥ 77,378,000 | ¥ 40,551,000 |  |
Appropriations to other reserve funds |  | ¥ 0 | 0 | 0 |  |
Recent accounting pronouncements |  |  |  |  |  |
Restricted cash | $ 631,728 |  | 2,293,640,000 |  |  | ¥ 4,110,210,000
ASU 2014-09 | Forecast |  |  |  |  |  |
Recent accounting pronouncements |  |  |  |  |  |
Impact of cumulative adjustment |  |  |  |  | ¥ 300,000,000 |
ASU 2016-18 |  |  |  |  |  |
Recent accounting pronouncements |  |  |  |  |  |
Restricted cash |  |  | 2,293,640,000 |  |  | ¥ 4,110,210,000
ASU 2016-01 | Forecast |  |  |  |  |  |
Recent accounting pronouncements |  |  |  |  |  |
Equity securities reclassified into retained earnings |  |  |  |  | ¥ 1,200,000,000 |
PRC | General reserve fund | Foreign invested enterprise |  |  |  |  |  |
Statutory reserves |  |  |  |  |  |
Minimum portion of after tax profit to be allocated to general reserve under PRC law (as a percentage) | 10.00% | 10.00% |  |  |  |
Maximum percentage of statutory general reserve related to entity's registered capital | 50.00% | 50.00% |  |  |  |
PRC | Statutory surplus reserve | Domestic enterprise |  |  |  |  |  |
Statutory reserves |  |  |  |  |  |
Minimum portion of after tax profit to be allocated to statutory surplus under PRC law (as a percentage) | 10.00% | 10.00% |  |  |  |
Maximum percentage of statutory surplus reserve related to entity's registered capital | 50.00% | 50.00% |  |  |  |
Electronics and home appliance products |  |  |  |  |  |
Revenue |  |  |  |  |  |
Net product revenues (formerly known as online direct sales) |  | ¥ 236,268,621,000 | 179,821,655,000 | 134,519,246,000 |  |
General merchandise products |  |  |  |  |  |
Revenue |  |  |  |  |  |
Net product revenues (formerly known as online direct sales) |  | ¥ 95,555,789,000 | ¥ 58,121,977,000 | ¥ 33,416,774,000 |  |

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