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Accounts receivable, net (Tables)

12 Months Ended

Dec. 31, 2017

Accounts receivable, net

Schedule of accounts receivable, net

		As of December 31,
		2016		2017
		RMB		RMB
Online direct sales and online marketplace receivables		15,636,019		14,819,862
Advertising receivables		179,498		572,495
Logistics receivables		362,483		1,020,771

Accounts receivable		16,178,000		16,413,128

Allowance for doubtful accounts		(36,993	)	(53,981	)

Accounts receivable, net		16,141,007		16,359,147

Schedule of movements in the allowances for doubtful accounts

		For the year ended December 31,
		2015		2016		2017
		RMB		RMB		RMB
Balance at beginning of the year		(27,108	)	(38,633	)	(36,993	)
Additions		(11,525	)	—		(16,988	)
Reverse		—		1,640		—

Balance at end of the year		(38,633	)	(36,993	)	(53,981	)