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Summary of significant accounting policies (Details)
$ in Thousands
12 Months Ended
Dec. 31, 2017
USD ($)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2017
CNY (¥)
Dec. 29, 2017
Foreign currency translation            
Total exchange gains/(losses) $ 32,812 ¥ 213,482,000 ¥ (143,125,000) ¥ (56,992,000)    
Total foreign currency translation adjustments gains/(losses) (126,347) (822,052,000) 943,616,000 954,787,000    
Convenience translation            
Convenience translation rate (RMB to USD)           6.5063
Loan receivables, net            
Provision for the doubtful loan receivables   ¥ 0 0      
Construction in progress            
Amount of construction in progress $ 491,296   1,992,123,000   ¥ 3,196,516,000  
Reclassifications            
Reclassifications            
Fulfillment expenses reclassified to cost of revenues     2,560,688,000 1,663,959,000    
Other non-current assets            
Loan receivables, net            
Loan receivables     173,930,000   ¥ 243,624,000  
Minimum            
Loan receivables, net            
Loan periods extended range 1 month 1 month        
Maximum            
Loan receivables, net            
Loan periods extended range 24 months 24 months        
Office equipment | Minimum            
Property, equipment and software, net            
Estimated useful Lives (in Years) 3 years 3 years        
Office equipment | Maximum            
Property, equipment and software, net            
Estimated useful Lives (in Years) 4 years 4 years        
Office equipment            
Property, equipment and software, net            
Estimated useful Lives (in Years) 5 years 5 years        
Vehicles            
Property, equipment and software, net            
Estimated useful Lives (in Years) 5 years 5 years        
Logistic and warehouse equipment            
Property, equipment and software, net            
Estimated useful Lives (in Years) 5 years 5 years        
Leasehold improvement            
Property, equipment and software, net            
Estimated useful Lives (in Years) Over the shorter of the expected life of leasehold improvements or the lease term Over the shorter of the expected life of leasehold improvements or the lease term        
Software | Minimum            
Property, equipment and software, net            
Estimated useful Lives (in Years) 3 years 3 years        
Software | Maximum            
Property, equipment and software, net            
Estimated useful Lives (in Years) 5 years 5 years        
Building            
Property, equipment and software, net            
Estimated useful Lives (in Years) 40 years 40 years        
Building improvement | Minimum            
Property, equipment and software, net            
Estimated useful Lives (in Years) 5 years 5 years        
Building improvement | Maximum            
Property, equipment and software, net            
Estimated useful Lives (in Years) 10 years 10 years        
Others, net            
Foreign currency translation            
Total exchange gains/(losses)   ¥ 213,482,000 ¥ (143,125,000) ¥ (56,992,000)