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Consolidated Statements of Operations and Comprehensive Income/(Loss)
¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2017
USD ($)
$ / shares
shares
Dec. 31, 2017
CNY (¥)
¥ / shares
shares
Dec. 31, 2016
CNY (¥)
¥ / shares
shares
Dec. 31, 2015
CNY (¥)
¥ / shares
shares
Net revenues        
Net product revenues (formerly known as online direct sales) $ 51,000,478 ¥ 331,824,410 ¥ 237,943,632 ¥ 167,936,020
Net service revenues (formerly known as services and others) 4,688,893 30,507,344 20,346,315 13,106,280
Total net revenues 55,689,371 362,331,754 258,289,947 181,042,300
Operating expenses        
Cost of revenues (47,879,260) (311,516,831) (222,934,637) (158,960,400)
Fulfillment (3,975,397) (25,865,128) (18,559,691) (12,367,030)
Marketing (2,292,871) (14,918,107) (10,158,686) (7,232,717)
Technology and content (1,022,451) (6,652,374) (4,452,708) (2,902,033)
General and administrative (647,801) (4,214,790) (3,435,878) (2,187,890)
Impairment of goodwill and intangible assets | ¥       (2,750,129)
Total operating expenses (55,817,780) (363,167,230) (259,541,600) (186,400,199)
Loss from operations (128,409) (835,476) (1,251,653) (5,357,899)
Other income/(expense)        
Share of results of equity investees (296,131) (1,926,720) (2,781,909) (2,852,677)
Interest income 388,929 2,530,490 1,226,852 673,006
Interest expense (148,124) (963,742) (618,567) (72,595)
Others, net 202,328 1,316,408 1,543,376 (145,807)
Income/(loss) before tax 18,593 120,960 (1,881,901) (7,755,972)
Income tax benefits/(expenses) (21,455) (139,593) (166,391) 14,646
Net loss from continuing operations (2,862) (18,633) (2,048,292) (7,741,326)
Net income/(loss) from discontinued operations, net of tax 1,063 6,915 (1,365,432) (1,376,180)
Net loss (1,799) (11,718) (3,413,724) (9,117,506)
Net loss from continuing operations attributable to non-controlling interests shareholders (20,819) (135,452) (47,848) (9,566)
Net loss from discontinued operations attributable to non-controlling interests shareholders (773) (5,030) (3,743)  
Net income from discontinued operations attributable to mezzanine classified non-controlling interests shareholders 43,192 281,021 444,657  
Net loss attributable to ordinary shareholders (23,399) (152,257) (3,806,790) (9,107,940)
Including: Net loss from discontinued operations attributable to ordinary shareholders (41,356) (269,076) (1,806,346) (1,376,180)
Net income/(loss) from continuing operations attributable to ordinary shareholders 17,957 116,819 (2,000,444) (7,731,760)
Net loss (1,799) (11,718) (3,413,724) (9,117,506)
Other comprehensive income:        
Foreign currency translation adjustments (126,347) (822,052) 943,616 954,787
Net change in unrealized gains/(losses) on available-for-sale securities:        
Unrealized gains/(losses), nil of tax 226,398 1,473,014 (78,792) (238,852)
Reclassification adjustment for (gains)/losses recorded in net income, nil of tax (54,144) (352,274) 123,743 216,230
Net unrealized gains/(losses) on available-for-sale securities 172,254 1,120,740 44,951 (22,622)
Total other comprehensive income 45,907 298,688 988,567 932,165
Total comprehensive income/(loss) 44,108 286,970 (2,425,157) (8,185,341)
Total comprehensive loss attributable to non-controlling interests shareholders (21,592) (140,482) (51,591) (8,352)
Total comprehensive income attributable to mezzanine classified non-controlling interests shareholders 43,192 281,021 444,657  
Total comprehensive income/(loss) attributable to ordinary shareholders $ 22,508 ¥ 146,431 ¥ (2,818,223) ¥ (8,176,989)
Net income/(loss) per share-Basic        
Continuing operations | (per share) $ 0.01 ¥ 0.04 ¥ (0.71) ¥ (2.83)
Discontinued operations | (per share) (0.01) (0.09) (0.64) (0.50)
Net loss per share - basic | (per share) (0.01) (0.05) (1.36) (3.33)
Net income/(loss) per share-Diluted        
Continuing operations | (per share) 0.01 0.04 (0.71) (2.83)
Discontinued operations | (per share) (0.01) (0.09) (0.64) (0.50)
Net loss per share - diluted | (per share) $ (0.01) ¥ (0.05) ¥ (1.36) ¥ (3.33)
Weighted average number of shares        
Basic | shares 2,844,826,014 2,844,826,014 2,804,767,889 2,735,034,034
Diluted | shares 2,911,461,817 2,911,461,817 2,804,767,889 2,735,034,034
Share-based compensation expenses included in:        
Share-based compensation expenses | ¥   ¥ (2,780,062) ¥ (2,061,432) ¥ (1,076,286)
Cost of revenues        
Share-based compensation expenses included in:        
Share-based compensation expenses $ (4,229) (27,513) (17,485) (7,529)
Fulfillment        
Share-based compensation expenses included in:        
Share-based compensation expenses (65,430) (425,706) (332,383) (164,162)
Marketing        
Share-based compensation expenses included in:        
Share-based compensation expenses (20,864) (135,749) (87,261) (47,510)
Technology and content        
Share-based compensation expenses included in:        
Share-based compensation expenses (103,071) (670,612) (470,234) (208,898)
General and administrative        
Share-based compensation expenses included in:        
Share-based compensation expenses $ (233,694) ¥ (1,520,482) ¥ (1,154,069) ¥ (648,187)