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Summary of significant accounting policies (Details 2) - CNY (¥)
12 Months Ended
Dec. 31, 2017
Dec. 31, 2015
Dec. 31, 2016
Accounts receivable, net      
Allowance for doubtful accounts ¥ 16,988,000 ¥ 11,525,000  
Nonrecourse securitization debt      
Consumer credit receivables financial assets derecognized 8,000,000,000    
Proceeds from financial assets sold and derecognized through sales type arrangements 8,000,000,000 ¥ 0 ¥ 0
Accounts receivables      
Nonrecourse securitization debt      
Collateralized amount 11,701,973,000   10,745,565,000
Consumer credit receivables financial assets derecognized 5,693,223,000    
Loans      
Nonrecourse securitization debt      
Collateralized amount 4,512,764,000   ¥ 2,756,762,000
Consumer credit receivables financial assets derecognized ¥ 2,306,777,000    
Nonrecourse securitization debt      
Nonrecourse securitization debt      
Weighted average interest rate 5.33%   4.49%
Minimum      
Land use rights, net      
Estimated useful lives (in years) 34 years    
Maximum      
Land use rights, net      
Estimated useful lives (in years) 70 years    
JD Baitiao | Accounts receivables      
Accounts receivable, net      
Allowance for doubtful accounts ¥ 0    
Strategic Cooperation Agreement      
Intangible assets, net      
Estimated useful lives (in years) 5 years    
Non-compete Agreement | Minimum      
Intangible assets, net      
Estimated useful lives (in years) 5 years    
Non-compete Agreement | Maximum      
Intangible assets, net      
Estimated useful lives (in years) 8 years    
Technology | Minimum      
Intangible assets, net      
Estimated useful lives (in years) 2 years    
Technology | Maximum      
Intangible assets, net      
Estimated useful lives (in years) 7 years    
Domain names and trademark | Minimum      
Intangible assets, net      
Estimated useful lives (in years) 5 years    
Domain names and trademark | Maximum      
Intangible assets, net      
Estimated useful lives (in years) 20 years    
Others | Minimum      
Intangible assets, net      
Estimated useful lives (in years) 2 years    
Others | Maximum      
Intangible assets, net      
Estimated useful lives (in years) 10 years