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Share-based compensation (Details) - CNY (¥) ¥ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2018 | Dec. 31, 2017 | Dec. 31, 2016
Share-based compensation |  |  |
Share-based compensation expenses | ¥ 3,659,989 | ¥ 2,780,062 | ¥ 2,061,432
Cost of revenues |  |  |
Share-based compensation |  |  |
Share-based compensation expenses | 71,983 | 27,513 | 17,485
Fulfillment |  |  |
Share-based compensation |  |  |
Share-based compensation expenses | 418,895 | 425,706 | 332,383
Marketing |  |  |
Share-based compensation |  |  |
Share-based compensation expenses | 190,499 | 135,749 | 87,261
Technology and content |  |  |
Share-based compensation |  |  |
Share-based compensation expenses | 1,162,579 | 670,612 | 470,234
General and administrative |  |  |
Share-based compensation |  |  |
Share-based compensation expenses | ¥ 1,816,033 | ¥ 1,520,482 | ¥ 1,154,069

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