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Share-based compensation (Tables) | 12 Months Ended
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Dec. 31, 2018
Share-based compensation |
Schedule of share-based compensation expenses |
|  | For the year ended December 31,
|  | 2016 |  | 2017 |  | 2018
|  | RMB |  | RMB |  | RMB
Cost of revenues |  | 17,485 |  | 27,513 |  | 71,983
Fulfillment |  | 332,383 |  | 425,706 |  | 418,895
Marketing |  | 87,261 |  | 135,749 |  | 190,499
Technology and content |  | 470,234 |  | 670,612 |  | 1,162,579
General and administrative |  | 1,154,069 |  | 1,520,482 |  | 1,816,033
Total |  | 2,061,432 |  | 2,780,062 |  | 3,659,989
Service-based | Employee and non-employee |
Share-based compensation |
Schedule of RSUs activity |
|  |  |  | Weighted-Average
|  | Number of RSUs |  | Grant-Date Fair Value
Unvested at January 1, 2016 |  | 39,411,522 |  | 9.58
Granted |  | 59,254,734 |  | 12.82
Vested |  | (8,692,792) |  | 7.98
Forfeited |  | (7,125,648) |  | 10.66
Unvested at December 31, 2016 |  | 82,847,816 |  | 11.97
Granted |  | 41,450,212 |  | 16.27
Vested |  | (12,005,700) |  | 10.14
Forfeited |  | (6,246,436) |  | 13.42
Unvested at December 31, 2017 |  | 106,045,892 |  | 13.77
Granted |  | 40,383,436 |  | 18.95
Vested |  | (16,137,554) |  | 12.47
Forfeited |  | (11,795,682) |  | 15.16
Unvested at December 31, 2018 |  | 118,496,092 |  | 15.58
Schedule of service-based share options activity |
Share options |  | Number of share options |  | Weighted Average Exercise Price |  | Weighted Average Remaining Contractual Term |  | Aggregate Intrinsic Value
|  |  |  | US$ |  | Year |  | US$
Outstanding as of January 1, 2016 |  | 27,434,622 |  | 6.10 |  | 8.1 |  | 275,040
Granted |  | — |  |  |  |  |  |
Exercised |  | (2,820,648) |  | 3.97 |  |  |  |
Forfeited or cancelled |  | (2,954,958) |  | 7.21 |  |  |  |
Expired |  | — |  |  |  |  |  |
Outstanding as of December 31, 2016 |  | 21,659,016 |  | 6.23 |  | 7.3 |  | 142,433
Granted |  | — |  |  |  |  |  |
Exercised |  | (4,116,816) |  | 5.20 |  |  |  |
Forfeited or cancelled |  | (432,092) |  | 5.92 |  |  |  |
Expired |  | — |  |  |  |  |  |
Outstanding as of December 31, 2017 |  | 17,110,108 |  | 6.49 |  | 6.2 |  | 243,327
Granted |  | — |  |  |  |  |  |
Exercised |  | (1,077,036) |  | 5.23 |  |  |  |
Forfeited or cancelled |  | (285,336) |  | 7.68 |  |  |  |
Expired |  | — |  |  |  |  |  |
Outstanding as of December 31, 2018 |  | 15,747,736 |  | 6.55 |  | 5.3 |  | 72,658
Vested and expected to vest as of December 31, 2018 |  | 15,130,922 |  | 6.46 |  | 5.3 |  | 70,845
Exercisable as of December 31, 2018 |  | 11,003,010 |  | 5.57 |  | 5.1 |  | 58,713
Performance-based | Employee and non-employee |
Share-based compensation |
Schedule of RSUs activity |
|  |  |  | Weighted-Average
|  | Number of RSUs |  | Grant-Date Fair Value
Unvested at January 1, 2016 |  | 876,364 |  | 6.33
Granted |  | — |  | —
Vested |  | (118,540) |  | 6.33
Forfeited |  | (447,822) |  | 6.33
Unvested at December 31, 2016 |  | 310,002 |  | 6.33
Granted |  | — |  | —
Vested |  | (96,516) |  | 6.33
Forfeited |  | — |  | —
Unvested at December 31, 2017 |  | 213,486 |  | 6.33
Granted |  | — |  | —
Vested |  | (103,788) |  | 6.33
Forfeited |  | (30,152) |  | 6.33
Unvested at December 31, 2018 |  | 79,546 |  | 6.33

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- Definition Tabular disclosure of the number and weighted-average grant date fair value for restricted stock units that were outstanding at the beginning and end of the year, and the number of restricted stock units that were granted, vested, or forfeited during the year. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 + Details
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- Definition Tabular disclosure for stock option plans. Includes, but is not limited to, outstanding awards at beginning and end of year, grants, exercises, forfeitures, and weighted-average grant date fair value. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1) -URI http://asc.fasb.org/extlink&oid=109197908&loc=d3e5070-113901 + Details
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