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Share-based compensation (Details) - CNY (¥) ¥ in Thousands | 9 Months Ended
--- | ---
Sep. 30, 2019 | Sep. 30, 2018
Share-based compensation |  |
Share-based compensation expenses | ¥ 2,663,590 | ¥ 2,622,942
Cost of revenues |  |
Share-based compensation |  |
Share-based compensation expenses | 57,687 | 47,997
Fulfillment |  |
Share-based compensation |  |
Share-based compensation expenses | 304,134 | 324,096
Marketing |  |
Share-based compensation |  |
Share-based compensation expenses | 180,441 | 138,247
Technology and content |  |
Share-based compensation |  |
Share-based compensation expenses | 964,105 | 811,769
General and administrative |  |
Share-based compensation |  |
Share-based compensation expenses | ¥ 1,157,223 | ¥ 1,300,833

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