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Accounts receivable, net (Details)
$ in Thousands
9 Months Ended 12 Months Ended
Sep. 30, 2019
CNY (¥)
Sep. 30, 2018
CNY (¥)
Dec. 31, 2018
CNY (¥)
Sep. 30, 2019
CNY (¥)
Sep. 30, 2019
USD ($)
Dec. 31, 2018
CNY (¥)
Accounts receivable            
Accounts receivable       ¥ 6,388,279,000   ¥ 11,288,381,000
Allowance for doubtful accounts ¥ (178,393,000) ¥ (53,981,000) ¥ (178,393,000) (374,022,000)   (178,393,000)
Accounts receivable, net       6,014,257,000 $ 841,425 11,109,988,000
Movements in the allowance for doubtful accounts            
Balance at beginning of the year (178,393,000) (53,981,000) (53,981,000)      
Additions (199,917,000)   (124,412,000)      
Write-off 4,288,000   0      
Balance at end of the year (374,022,000)   ¥ (178,393,000)      
Online direct sales and online marketplace receivables            
Accounts receivable            
Accounts receivable       2,943,460,000   7,756,808,000
Advertising receivables            
Accounts receivable            
Accounts receivable       2,919,434,000   2,997,163,000
Logistics receivables            
Accounts receivable            
Accounts receivable       ¥ 525,385,000   ¥ 534,410,000
Consumer financing receivables            
Movements in the allowance for doubtful accounts            
Additions ¥ 0 ¥ 0