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Share-based compensation (Details) - CNY (¥) ¥ in Thousands	9 Months Ended
	Sep. 30, 2019	Sep. 30, 2018
Share-based compensation
Share-based compensation expenses	¥ 2,663,590	¥ 2,622,942
Cost of revenues
Share-based compensation
Share-based compensation expenses	57,687	47,997
Fulfillment
Share-based compensation
Share-based compensation expenses	304,134	324,096
Marketing
Share-based compensation
Share-based compensation expenses	180,441	138,247
Technology and content
Share-based compensation
Share-based compensation expenses	964,105	811,769
General and administrative
Share-based compensation
Share-based compensation expenses	¥ 1,157,223	¥ 1,300,833

X

- Definition

Amount of expense for award under share-based payment arrangement. Excludes amount capitalized.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 718
-SubTopic 10
-Section 50
-Paragraph 1
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5047-113901

Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 718
-SubTopic 10
-Section S99
-Paragraph 1
-Subparagraph (SAB Topic 14.F)
-URI http://asc.fasb.org/extlink&oid=115993241&loc=d3e301413-122809

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-SubTopic 10
-Section 50
-Paragraph 2
-Subparagraph (h)(1)(i)
-URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5070-113901

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+ References

No definition available.

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