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Share-based compensation (Tables) | 12 Months Ended
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Dec. 31, 2019
Share-based compensation |
Schedule of share-based compensation expenses |
|  | For the year ended December 31, |
|  | 2017 |  |  | 2018 |  |  | 2019 |
|  | RMB |  |  | RMB |  |  | RMB |
Cost of revenues |  |  | 27,513 |  |  |  | 71,983 |  |  |  | 82,243 |
Fulfillment |  |  | 425,706 |  |  |  | 418,895 |  |  |  | 440,167 |
Marketing |  |  | 135,749 |  |  |  | 190,499 |  |  |  | 258,860 |
Research and development |  |  | 670,612 |  |  |  | 1,162,579 |  |  |  | 1,340,317 |
General and administrative |  |  | 1,520,482 |  |  |  | 1,816,033 |  |  |  | 1,573,368 |
Total |  |  | 2,780,062 |  |  |  | 3,659,989 |  |  |  | 3,694,955 |
Service-based | Employee and non-employee |
Share-based compensation |
Schedule of RSUs activity |
|  | Number of RSUs |  |  | Weighted-Average Grant-Date Fair Value |
|  |  |  |  |  | US$ |
Unvested as of January 1, 2017 |  |  | 82,847,816 |  |  |  | 11.97 |
Granted |  |  | 41,450,212 |  |  |  | 16.27 |
Vested |  |  | (12,005,700 | ) |  |  | 10.14 |
Forfeited or cancelled |  |  | (6,246,436 | ) |  |  | 13.42 |
Unvested as of December 31, 2017 |  |  | 106,045,892 |  |  |  | 13.77 |
Granted |  |  | 40,383,436 |  |  |  | 18.95 |
Vested |  |  | (16,137,554 | ) |  |  | 12.47 |
Forfeited or cancelled |  |  | (11,795,682 | ) |  |  | 15.16 |
Unvested as of December 31, 2018 |  |  | 118,496,092 |  |  |  | 15.58 |
Granted |  |  | 33,202,744 |  |  |  | 14.29 |
Vested |  |  | (20,423,568 | ) |  |  | 14.96 |
Forfeited or cancelled |  |  | (30,444,064 | ) |  |  | 15.36 |
Unvested as of December 31, 2019 |  |  | 100,831,204 |  |  |  | 15.35 |
Schedule of service-based share options activity |
|  | Number of S hare O ptions |  |  | Weighted Average Exercise Price |  |  | Weighted Average Remaining Contractual Term |  |  | Aggregate Intrinsic Value |
|  |  |  |  | US$ |  |  | Year |  |  | US$ |
Outstanding as of January 1, 2017 |  |  | 21,659,016 |  |  |  | 6.23 |  |  |  | 7.3 |  |  |  | 142,433 |
Exercised |  |  | (4,116,816 | ) |  |  | 5.20 |  |  |  |  |  |  |  |  |
Forfeited or cancelled |  |  | (432,092 | ) |  |  | 5.92 |  |  |  |  |  |  |  |  |
Expired |  |  | — |  |  |  |  |  |  |  |  |  |  |  |  |
Outstanding as of December 31, 2017 |  |  | 17,110,108 |  |  |  | 6.49 |  |  |  | 6.2 |  |  |  | 243,327 |
Exercised |  |  | (1,077,036 | ) |  |  | 5.23 |  |  |  |  |  |  |  |  |
Forfeited or cancelled |  |  | (285,336 | ) |  |  | 7.68 |  |  |  |  |  |  |  |  |
Expired |  |  | — |  |  |  |  |  |  |  |  |  |  |  |  |
Outstanding as of December 31, 2018 |  |  | 15,747,736 |  |  |  | 6.55 |  |  |  | 5.3 |  |  |  | 72,658 |
Exercised |  |  | (3,299,962 | ) |  |  | 5.72 |  |  |  |  |  |  |  |  |
Forfeited or cancelled |  |  | (2,223,650 | ) |  |  | 8.52 |  |  |  |  |  |  |  |  |
Expired |  |  | — |  |  |  |  |  |  |  |  |  |  |  |  |
Outstanding as of December 31, 2019 |  |  | 10,224,124 |  |  |  | 6.39 |  |  |  | 4.3 |  |  |  | 114,720 |
Vested and expected to vest as of December 31, 2019 |  |  | 10,038,113 |  |  |  | 6.29 |  |  |  | 4.2 |  |  |  | 113,679 |
Exercisable as of December 31, 2019 |  |  | 9,129,940 |  |  |  | 5.72 |  |  |  | 4.1 |  |  |  | 108,594 |
Performance-based | Employee and non-employee |
Share-based compensation |
Schedule of RSUs activity |
|  | Number of RSUs |  |  | Weighted-Average Grant-Date Fair Value |
|  |  |  |  |  | US$ |
Unvested as of January 1, 2017 |  |  | 310,002 |  |  |  | 6.33 |
Granted |  |  | — |  |  |  | — |
Vested |  |  | (96,516 | ) |  |  | 6.33 |
Forfeited or cancelled |  |  | — |  |  |  | — |
Unvested as of December 31, 2017 |  |  | 213,486 |  |  |  | 6.33 |
Granted |  |  | — |  |  |  | — |
Vested |  |  | (103,788 | ) |  |  | 6.33 |
Forfeited or cancelled |  |  | (30,152 | ) |  |  | 6.33 |
Unvested as of December 31, 2018 |  |  | 79,546 |  |  |  | 6.33 |
Granted |  |  | — |  |  |  | — |
Vested |  |  | (39,772 | ) |  |  | 6.33 |
Forfeited or cancelled |  |  | (19,888 | ) |  |  | 6.33 |
Unvested as of December 31, 2019 |  |  | 19,886 |  |  |  | 6.33 |

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- Definition Tabular disclosure of cost recognized for award under share-based payment arrangement by plan. Includes, but is not limited to, related tax benefit. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (h)(1) -URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5070-113901 + Details
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- Definition Tabular disclosure of the number and weighted-average grant date fair value for restricted stock units that were outstanding at the beginning and end of the year, and the number of restricted stock units that were granted, vested, or forfeited during the year. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1) -URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5070-113901 + Details
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- Definition Tabular disclosure for stock option plans. Includes, but is not limited to, outstanding awards at beginning and end of year, grants, exercises, forfeitures, and weighted-average grant date fair value. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5070-113901 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5070-113901 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (c)(1) -URI http://asc.fasb.org/extlink&oid=116856206&loc=d3e5070-113901 + Details
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