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Accounts receivable, net (Details)
$ in Thousands
12 Months Ended
Dec. 31, 2019
CNY (¥)
Dec. 31, 2018
CNY (¥)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2019
USD ($)
Dec. 31, 2019
CNY (¥)
Dec. 31, 2018
CNY (¥)
Dec. 31, 2017
CNY (¥)
Accounts receivable              
Accounts receivable         ¥ 6,508,589,000 ¥ 11,288,381,000 ¥ 16,413,128,000
Allowance for doubtful accounts ¥ (318,001,000) ¥ (178,393,000) ¥ (36,993,000)   (318,001,000) (178,393,000) (53,981,000)
Accounts receivable, net       $ 889,222 6,190,588,000 11,109,988,000 16,359,147,000
Movements in the allowance for doubtful accounts              
Balance at beginning of the year (178,393,000) (53,981,000) (36,993,000)        
Additions (213,395,000) (124,412,000) (16,988,000)        
Write-off 73,787,000            
Balance at end of the year (318,001,000) (178,393,000) ¥ (53,981,000)        
Online retail and online marketplace receivables              
Accounts receivable              
Accounts receivable         2,392,737,000 7,756,808,000 14,819,862,000
Advertising receivables              
Accounts receivable              
Accounts receivable         1,042,211,000 534,410,000 572,495,000
Logistics services              
Accounts receivable              
Accounts receivable         ¥ 3,073,641,000 ¥ 2,997,163,000 ¥ 1,020,771,000
Consumer financing receivables              
Movements in the allowance for doubtful accounts              
Additions ¥ 0 ¥ 0