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v3.24.1.u1

Summary of significant accounting policies (Details 3) ¥ in Millions, $ in Millions | 12 Months Ended
--- | ---
Dec. 31, 2023 CNY (¥) lease item segment | Dec. 31, 2023 USD ($) lease item segment | Dec. 31, 2022 CNY (¥) item lease segment | Dec. 31, 2021 CNY (¥) lease segment item
Revenue |  |  |  |
Liabilities for return allowances | ¥ 950 |  | ¥ 743 |
Net revenues | 1,084,662 | $ 152,771 | 1,046,236 | ¥ 951,592
Unearned revenue | 29,143 |  | ¥ 33,325 |
Unearned revenue recognized | ¥ 24,227 |  |  |
Revenue, Practical Expedient | true | true |  |
Customer incentives and loyalty programs |  |  |  |
Types of discounted coupons | item | 2 | 2 | 2 | 2
Fulfillment |  |  |  |
Fulfillment | ¥ 64,558 | $ 9,093 | ¥ 63,011 | ¥ 59,055
Marketing |  |  |  |
Advertising costs | ¥ 31,761 |  | ¥ 29,898 | ¥ 32,704
Leases |  |  |  |
Number of finance leases | lease | 0 | 0 | 0 | 0
Segment reporting |  |  |  |
Number of major business segments | segment | 4 | 4 | 4 | 3
Statutory reserves |  |  |  |
Appropriations of statutory reserves | ¥ 2,636 |  | ¥ 1,887 | ¥ 53
Appropriations to other reserve funds | 0 |  | 0 | 0
Recent accounting pronouncements |  |  |  |
Acquisition of assets for development, property, equipment and software, net | 5,997 |  |  |
Acquisition of assets for development, construction in progress | 1,009 |  |  |
Acquisition of assets for development, land use rights | ¥ 2,638 |  |  |
PRC | General reserve fund | Foreign invested enterprise |  |  |  |
Statutory reserves |  |  |  |
Minimum portion of after tax profit to be allocated to general reserve under PRC law (as a percentage) | 10.00% | 10.00% |  |
Maximum percentage of statutory general reserve related to entity's registered capital | 50.00% | 50.00% |  |
PRC | Statutory surplus reserve | Domestic enterprise |  |  |  |
Statutory reserves |  |  |  |
Minimum portion of after tax profit to be allocated to statutory surplus under PRC law (as a percentage) | 10.00% | 10.00% |  |
Maximum percentage of statutory surplus reserve related to entity's registered capital | 50.00% | 50.00% |  |
Electronics and home appliance products |  |  |  |
Revenue |  |  |  |
Net revenues | ¥ 538,799 |  | 515,945 | 492,592
General merchandise products |  |  |  |
Revenue |  |  |  |
Net revenues | 332,425 |  | 349,117 | 323,063
Shipping |  |  |  |
Fulfillment |  |  |  |
Fulfillment | 29,858 |  | 28,958 | 27,786
Online marketplace and marketing services |  |  |  |
Revenue |  |  |  |
Net revenues | 84,726 |  | 81,970 | 72,118
Logistics and other services |  |  |  |
Revenue |  |  |  |
Net revenues | 128,712 |  | 99,204 | ¥ 63,819
Accrued expenses and other current liabilities |  |  |  |
Revenue |  |  |  |
Liabilities for return allowances | 950 |  | 743 |
Prepayments and other current assets |  |  |  |
Revenue |  |  |  |
Rights to recover products from customers | ¥ 989 |  | ¥ 785 |

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