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<SEC-DOCUMENT>0000037996-04-000208.txt : 20040803
<SEC-HEADER>0000037996-04-000208.hdr.sgml : 20040803
<ACCEPTANCE-DATETIME>20040803141335
ACCESSION NUMBER:		0000037996-04-000208
CONFORMED SUBMISSION TYPE:	8-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20040803
ITEM INFORMATION:		Other events
ITEM INFORMATION:		Financial statements and exhibits
FILED AS OF DATE:		20040803

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			FORD MOTOR CO
		CENTRAL INDEX KEY:			0000037996
		STANDARD INDUSTRIAL CLASSIFICATION:	MOTOR VEHICLES & PASSENGER CAR BODIES [3711]
		IRS NUMBER:				380549190
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		8-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-03950
		FILM NUMBER:		04947836

	BUSINESS ADDRESS:	
		STREET 1:		ONE AMERICAN ROAD
		CITY:			DEARBORN
		STATE:			MI
		ZIP:			48126
		BUSINESS PHONE:		3133223000

	MAIL ADDRESS:	
		STREET 1:		ONE AMERICAN RD
		CITY:			DEARBORN
		STATE:			MI
		ZIP:			48126
</SEC-HEADER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>e080304cover.txt
<TEXT>





                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549




                                    FORM 8-K

                                 CURRENT REPORT




                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


                          Date of Report August 3, 2004
                                         --------------
                        (Date of earliest event reported)


                               FORD MOTOR COMPANY
                               ------------------
             (Exact name of registrant as specified in its charter)


                                    Delaware
                                    --------
                 (State or other jurisdiction of incorporation)


           1-3950                                       38-0549190
           ------                                       ----------
    (Commission File Number)                 (IRS Employer Identification No.)


 One American Road, Dearborn, Michigan                     48126
 -------------------------------------                     -----
(Address of principal executive offices)                 (Zip Code)



         Registrant's telephone number, including area code 313-322-3000
                                                            ------------






<PAGE>

                                      -2-

Item 5.  Other Events.
- ---------------------

     Our news release dated August 3, 2004  concerning U.S. retail sales of Ford
vehicles in July 2004,  filed as Exhibit 99 to this report,  is  incorporated by
reference herein.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.
- ---------------------------------------------------------------------------


                                    EXHIBITS
                                    --------

Designation            Description                   Method of Filing
- -----------            -----------                   ----------------

Exhibit 99             News Release dated
                       August 3, 2004                Filed with this Report













                                    SIGNATURE
                                    ---------

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized on the date indicated.

                                        FORD MOTOR COMPANY
                                        -----------------------------------
                                        (Registrant)


Date:  August 3, 2004                   By: /s/Kathryn S. Lamping
                                            -----------------------
                                            Kathryn S. Lamping
                                            Assistant Secretary





<PAGE>

                                      -3-


                                  EXHIBIT INDEX
                                  -------------



Designation                Description
- -----------                -----------

Exhibit 99                 News Release dated August 3, 2004


















































</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>2
<FILENAME>e080304ex99.txt
<TEXT>
                                      Ford


NEWS

Contact:        George Pipas
                313-323-9216
                gpipas@ford.com

Go to http://media.ford.com for news releases and high-resolution photographs.

IMMEDIATE RELEASE
- -----------------

FORD MOTOR COMPANY REPORTS JULY U.S. SALES

- --------------------------------------------------------------------------------

o Ford's July U.S. sales totaled 285,204, down 4 percent.
o Truck sales increased 2 percent, but car sales declined 16 percent
o Ford F-Series sales totaled 80,253, up 15 percent.
o Volvo sets July sales record as new S40 posts best month yet.


- --------------------------------------------------------------------------------


DEARBORN, Mich., August 3 - U.S. customers purchased or leased 285,204 cars and
trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in
July, down 4 percent compared with a year ago. Sales of trucks (pickups, sport
utility vehicles and vans) increased 2 percent, but sales of passenger cars
declined 16 percent.

"Consumers are back," said Jim O'Connor, Ford group vice president, North
America Marketing, Sales and Service, "and they brought their wallets with them.
July was easily our best retail sales month this year."

Year-to-date through July, the company's sales were 1.98 million, down 3 percent
compared with the same period a year ago. Sales of trucks were 1.33 million, up
1 percent, and sales of passenger cars were 0.65 million, down 11 percent.

Ford F-Series, America's best-selling vehicle, posted sales of 80,253, up 15
percent. July was the eleventh month in a row of higher F-Series sales
coinciding with the introduction of the new

<PAGE>

F-150 model last September. A new Super Duty model, built at Ford's Kentucky
Truck Plant in Louisville, will debut later this summer.

Sales of sport utility vehicles nearly eclipsed last year's record-setting
month. SUV sales totaled 79,656, down 5 percent. Production of the Escape hybrid
began yesterday at Ford's Kansas City Assembly Plant in Claycomo, Missouri.

"July was a very strong month for the F-Series truck and our sport utility
vehicles turned in a solid performance," said O'Connor. "Car sales have been
weak, but help is on the way."

Later this year, the company will introduce two new mid-size sedans (Ford Five
Hundred and Mercury Montego), a new crossover SUV (Ford Freestyle), and an
all-new Ford Mustang.

Volvo dealers reported record July sales of 12,255, up 6 percent from a year
ago. The new S40 sedan achieved its best month yet with sales of 2,351, more
than double the level of sales for the old model a year ago.

                                       ###


</TEXT>
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