Corporate | 13 November 2025 10:05
Ford Brings Hands-Free BlueCruise Tech to the Masses
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Ford
/ Key word(s): Product Launch
COLOGNE, Germany, Nov. 13, 2025 /PRNewswire/ — Ford today announced expanded availability of BlueCruise, 1 giving thousands more customers access to “hands-off, eyes-on” highway driving. Following its availability first on the Mustang Mach-E 2 in Europe, the advanced driver assistance system is being introduced to a further four models: Puma, 3 Puma Gen-E, 4 Kuga 5 and Ranger PHEV 6 from spring 2026. Globally, Ford and Lincoln owners have driven more than 888 million highway kilometres (552 million miles) using the technology. Expanding its availability across a broad range of Ford vehicles gives even more customers the opportunity to enjoy next-level comfort and convenience on their highway journeys, and reach their destination more refreshed and ready for the day ahead. BlueCruise was the first system of its kind to receive regulatory approval in Europe in 2023 with the launch in Great Britain . Since then, BlueCruise has been approved for use across 16 European markets, 7 making it the most widely available system of its kind in Europe. This unlocks access to more than 135,000 kilometres (84,226 miles) of designated highways, 8 called Blue Zones, allowing customers to take a road trip across multiple countries. With this wide geographic availability, as an example, a customer can use BlueCruise across six countries travelling from Stockholm to Rome, covering over 2,000 kilometres (1,500 miles) spending close to 25 hours driving hands-free. “We’re committed to putting cutting-edge technology in the hands of more drivers. With BlueCruise now available on five vehicle lines in Europe, we’re helping make hands-free highway driving accessible to a wider array of customers,” said Torsten Wey, manager, ADAS features and software, Ford in Europe. “Every vehicle line is unique, and our team of ADAS engineers have been working to expand BlueCruise beyond Mustang Mach-E to ensure a quality hands-free highway driving experience no matter which vehicle a customer chooses.” Hands-Off, Eyes-On Driving BlueCruise builds on the capabilities of Ford’s Intelligent Adaptive Cruise Control (IACC), 9 and helps control the steering, acceleration, braking, lane positioning and safe distances from the vehicle ahead by monitoring the road markings, speed signs and evolving traffic conditions, from highway speeds to stop-and-go traffic. When BlueCruise is engaged on an approved highway called Blue Zones, it allows the driver to take their hands off the steering wheel if they continue to pay attention to the road ahead – granting an additional level of comfort during long drives. Before transitioning to hands-free driving, BlueCruise-equipped vehicles confirm that lane markings are visible, that the driver has their eyes on the road and that other conditions are appropriate. BlueCruise uses a combination of radars and cameras to detect and track the position and speed of other vehicles on the road. A forward-facing camera detects lane markings and speed signs. To help ensure drivers keep their eyes on the road while their hands are off the wheel, a driver-facing camera checks the driver’s eye gaze and head position – even when they are wearing sunglasses. BlueCruise will be available on selected Puma, Puma Gen-E, Kuga and Ranger PHEV new model year vehicles from spring 2026 when equipped with the Driver Assistance Pack. Subscription options and pricing will be announced closer to on-sale date. To learn more about BlueCruise visit: https://www.ford.co.uk/technology/driving-assistance/ford-bluecruise
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Available in selected countries on selected Puma, Puma Gen-E, Kuga, Ranger PHEV and Mustang Mach-E models. Driver’s eyes must remain on the road ahead to enable use of BlueCruise hands-free driving. It does not replace safe driving.
About Ford Motor Company Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 171,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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