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Proc-Type: 2001,MIC-CLEAR
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<SEC-DOCUMENT>0000950123-10-001490.txt : 20100111
<SEC-HEADER>0000950123-10-001490.hdr.sgml : 20100111
<ACCEPTANCE-DATETIME>20100111065645
ACCESSION NUMBER:		0000950123-10-001490
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100101
FILED AS OF DATE:		20100111
DATE AS OF CHANGE:		20100111

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Baidu, Inc.
		CENTRAL INDEX KEY:			0001329099
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			E9
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-51469
		FILM NUMBER:		10518963

	BUSINESS ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085
		BUSINESS PHONE:		(86-10) 5992 8888

	MAIL ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Baidu.com, Inc.
		DATE OF NAME CHANGE:	20050602
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>c94538e6vk.htm
<DESCRIPTION>FORM 6-K
<TEXT>
<HTML>
<HEAD>
<TITLE>Form 6-K</TITLE>
</HEAD>
<BODY bgcolor="#FFFFFF">
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<DIV style="font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in">

<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 1pt solid black; font-size: 1pt">&nbsp;</DIV>




<DIV align="center" style="font-size: 14pt; margin-top: 10pt"><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</B>
</DIV>

<DIV align="center" style="font-size: 12pt"><B>WASHINGTON, D.C. 20549</B>
</DIV>

<DIV align="center" style="font-size: 18pt; margin-top: 10pt"><B>FORM 6-K</B>
</DIV>


<DIV align="center" style="font-size: 12pt; margin-top: 10pt"><B>REPORT OF FOREIGN PRIVATE ISSUER<BR>
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER<BR>
THE SECURITIES EXCHANGE ACT OF 1934</B>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 10pt"><B>For the month of January&nbsp;2010</B>
</DIV>


<DIV align="center">
<DIV style="font-size: 6pt; margin-top: 20pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV>
</DIV>




<DIV align="center" style="font-size: 10pt; margin-top: 10pt"><B>Commission File Number: 000-51469</B>
</DIV>


<DIV align="center">
<DIV style="font-size: 6pt; margin-top: 20pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV>
</DIV>



<DIV align="center" style="font-size: 24pt; margin-top: 10pt"><B>BAIDU, INC.</B>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 10pt">Baidu Campus<BR>
No.&nbsp;10 Shangdi 10th Street<BR>
Haidian District, Beijing 100085<BR>
The People&#146;s Republic of China<BR>
(Address of principal executive offices)
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Indicate by check mark whether the registrant files or will file annual reports under cover of Form
20-F or Form 40-F.
</DIV>
<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="100%">
<!-- Begin Table Head --><TR valign="bottom">
    <TD width="47%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="47%">&nbsp;</TD>
</TR>
<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom">
    <TD align="center" valign="top">Form&nbsp;20-F <FONT face="Wingdings">&#254;</FONT>
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">Form&nbsp;40-F <FONT face="Wingdings">&#111;</FONT></TD>
</TR>
<!-- End Table Body --></TABLE>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
<FONT style="white-space: nowrap">Regulation&nbsp;S-T</FONT> <FONT style="white-space: nowrap">Rule&nbsp;101(b)(1): <FONT face="Wingdings">&#111;</FONT></FONT>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
<FONT style="white-space: nowrap">Regulation&nbsp;S-T</FONT> <FONT style="white-space: nowrap">Rule&nbsp;101(b)(7): <FONT face="Wingdings">&#111;</FONT></FONT>
</DIV>

<DIV style="width: 100%; border-bottom: 1pt solid black; margin-top: 10pt; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>



<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>

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<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in">







<DIV align="center" style="font-size: 10pt; margin-top: 10pt">SIGNATURES
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt; text-indent: 4%">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
</DIV>

<TABLE width="100%" border="0" cellspacing="0" cellpadding="0" style="font-size: 10pt">
<TR>
    <TD width="48%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="35%">&nbsp;</TD>
    <TD width="15%">&nbsp;</TD>
</TR>
<TR>
    <TD valign="top" align="left">&nbsp;</TD>
    <TD colspan="3" align="left">BAIDU, INC.<BR>
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD valign="top">By:&nbsp;&nbsp;</TD>
    <TD colspan="2" style="border-bottom: 1px solid #000000" align="left">/s/ Robin Yanhong Li
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top">Name:&nbsp;&nbsp;</TD>
    <TD align="left">Robin Yanhong Li&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top">Title:&nbsp;&nbsp;</TD>
    <TD align="left">Chief Executive Officer&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR>
<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
</TABLE>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Date: January&nbsp;11, 2010
</DIV>
<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->2<!-- /Folio -->
</DIV>

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<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in">

<DIV align="center" style="font-size: 10pt; margin-top: 10pt"><U>Exhibit&nbsp;Index</U>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Exhibit&nbsp;99.1&#151;Press Release
</DIV>
<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->3<!-- /Folio -->
</DIV>

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<DIV style="font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in">

<DIV align="right" style="font-size: 10pt; margin-top: 10pt"><U>Exhibit&nbsp;99.1</U>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 10pt"><B>Baidu Announces Management Changes</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">BEIJING, January&nbsp;8, 2010 &#151; Baidu, Inc. (Nasdaq: BIDU), the leading Chinese language Internet
search provider, today announced several changes in senior management.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Mr.&nbsp;Haoyu Shen, vice president of business operations, has been promoted to senior vice president.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Mr.&nbsp;Zhan Wang, senior director of business products, has been promoted to vice president.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Baidu also announced the resignation of Chief Operating Officer Dr.&nbsp;Peng Ye. Dr.&nbsp;Ye&#146;s resignation
is due to personal reasons and is effective as of the date of this announcement.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Haoyu Shen joined Baidu in 2007 and has led the planning and execution of the company&#146;s search
engine marketing platform and associated business alliances. Zhan Wang joined Baidu in 2000 and has
been a key driver of the company&#146;s commercial product developments.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">&#147;Haoyu and Zhan have proven track records in driving our business success and I am excited to see
them make further contributions in their expanded roles,&#148; said Robin Li, Baidu&#146;s chairman and chief
executive officer.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">&#147;We thank Peng for his contributions to the company over the last two years and wish him all the
best in his future endeavors,&#148; Mr.&nbsp;Li added.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>About Baidu</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media
company, Baidu aims to provide the best way for people to find information. In addition to serving
individual Internet search users, Baidu provides an effective platform for businesses to reach
potential customers. Baidu&#146;s ADSs, each of which represents one Class&nbsp;A ordinary share, are
currently trading on the NASDAQ Global Select Market under the symbol &#147;BIDU.&#148;
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Safe Harbor Statement</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">This announcement contains forward-looking statements. These statements are made under the &#147;safe
harbor&#148; provisions of the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as &#147;will,&#148; &#147;expects,&#148;
&#147;anticipates,&#148; &#147;future,&#148; &#147;intends,&#148; &#147;plans,&#148; &#147;believes,&#148; &#147;estimates,&#148; &#147;confident&#148; and similar
statements. Statements that are not historical facts, including statements about Baidu&#146;s beliefs
and expectations, are forward-looking statements. Among other things, quotations from management in
this announcement contain forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties that could cause actual results to differ materially from those contained
in any forward- looking statements. A number of factors could cause actual results to differ
materially from those contained in any forward-looking statement, including but not limited to the
following: our growth strategies; our future business development, including development of new
products and services; our ability to attract and retain users and customers; competition in the
Chinese and Japanese language Internet search markets; competition for online marketing customers;
changes in our revenues and certain cost or expense items as a percentage of our revenues; the
outcome of ongoing, or any future, litigation or arbitration, including those relating to
intellectual property rights; the expected growth of the Chinese language Internet search market
and the number of Internet
and broadband users in
</DIV>

<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>

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<DIV style="font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in">


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">China; Chinese governmental policies relating to the Internet and Internet
search providers and general economic conditions in China, Japan and elsewhere. Further information
regarding these and other risks is included in our annual report on Form 20-F and other documents
filed with the Securities and Exchange Commission. All information provided in this press release
is as of January 6th, 2010, and Baidu undertakes no duty to update such information, except as
required under applicable law.
</DIV>
<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 10pt">For investor inquiries please contact:
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 10pt">In China:
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 6%; margin-top: 10pt">Mr.&nbsp;Victor Tseng<BR>
Baidu, Inc.<BR>
Tel: &#043;86-10-5992-7244<BR>
Email: ir@baidu.com
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 6%; margin-top: 10pt">Ms.&nbsp;Cynthia He<BR>
Brunswick Group LLC<BR>
Tel: &#043;86-10-6566-9504<BR>
Email: che@brunswickgroup.com
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 10pt">In the U.S.:
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 6%; margin-top: 10pt">Ms.&nbsp;Kate Tellier<BR>
Brunswick Group LLC<BR>
Tel: &#043;1-212-333-3810<BR>
Email: ktellier@brunswickgroup.com
</DIV>



<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>




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