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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0000950123-10-003125.txt : 20100119
<SEC-HEADER>0000950123-10-003125.hdr.sgml : 20100118
<ACCEPTANCE-DATETIME>20100119061740
ACCESSION NUMBER:		0000950123-10-003125
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100101
FILED AS OF DATE:		20100119
DATE AS OF CHANGE:		20100119

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Baidu, Inc.
		CENTRAL INDEX KEY:			0001329099
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			E9
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-51469
		FILM NUMBER:		10531833

	BUSINESS ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085
		BUSINESS PHONE:		(86-10) 5992 8888

	MAIL ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Baidu.com, Inc.
		DATE OF NAME CHANGE:	20050602
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>c94772e6vk.htm
<DESCRIPTION>FORM 6-K
<TEXT>
<HTML>
<HEAD>
<TITLE>Form 6-K</TITLE>
</HEAD>
<BODY bgcolor="#FFFFFF">
<!-- PAGEBREAK -->
<DIV style="font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in">

<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 1pt solid black; font-size: 1pt">&nbsp;</DIV>




<DIV align="center" style="font-size: 14pt; margin-top: 10pt"><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</B>
</DIV>

<DIV align="center" style="font-size: 12pt"><B>WASHINGTON, D.C. 20549</B>
</DIV>

<DIV align="center" style="font-size: 18pt; margin-top: 10pt"><B>FORM 6-K</B>
</DIV>


<DIV align="center" style="font-size: 12pt; margin-top: 10pt"><B>REPORT OF FOREIGN PRIVATE ISSUER<BR>
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER<BR>
THE SECURITIES EXCHANGE ACT OF 1934</B>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 10pt"><B>For the month of January&nbsp;2010</B>
</DIV>


<DIV align="center">
<DIV style="font-size: 6pt; margin-top: 20pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV>
</DIV>




<DIV align="center" style="font-size: 10pt; margin-top: 10pt"><B>Commission File Number: 000-51469</B>
</DIV>


<DIV align="center">
<DIV style="font-size: 6pt; margin-top: 20pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV>
</DIV>



<DIV align="center" style="font-size: 24pt; margin-top: 10pt"><B>BAIDU, INC.</B>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 10pt">Baidu Campus<BR>
No.&nbsp;10 Shangdi 10th Street<BR>
Haidian District, Beijing 100085<BR>
The People&#146;s Republic of China<BR>
(Address of principal executive offices)
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Indicate by check mark whether the registrant files or will file annual reports under cover of <FONT style="white-space: nowrap">Form
20-F</FONT> or <FONT style="white-space: nowrap">Form&nbsp;40-F.</FONT>
</DIV>
<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="100%">
<!-- Begin Table Head --><TR valign="bottom">
    <TD width="47%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="47%">&nbsp;</TD>
</TR>
<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom">
    <TD align="center" valign="top">Form&nbsp;20-F <FONT face="Wingdings">&#254;</FONT>
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">Form&nbsp;40-F <FONT face="Wingdings">&#111;</FONT></TD>
</TR>
<!-- End Table Body --></TABLE>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
<FONT style="white-space: nowrap">Regulation&nbsp;S-T</FONT> <FONT style="white-space: nowrap">Rule&nbsp;101(b)(1): <FONT face="Wingdings">&#111;</FONT></FONT>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
<FONT style="white-space: nowrap">Regulation&nbsp;S-T</FONT> <FONT style="white-space: nowrap">Rule&nbsp;101(b)(7): <FONT face="Wingdings">&#111;</FONT></FONT>
</DIV>

<DIV style="width: 100%; border-bottom: 1pt solid black; margin-top: 10pt; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>



<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->&nbsp;<!-- /Folio -->
</DIV>

<!-- PAGEBREAK -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in">







<DIV align="center" style="font-size: 10pt; margin-top: 10pt">SIGNATURES
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt; text-indent: 4%">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
</DIV>

<TABLE width="100%" border="0" cellspacing="0" cellpadding="0" style="font-size: 10pt">
<TR>
    <TD width="48%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="35%">&nbsp;</TD>
    <TD width="15%">&nbsp;</TD>
</TR>
<TR>
    <TD valign="top" align="left">&nbsp;</TD>
    <TD colspan="3" align="left">BAIDU, INC.<BR>
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD valign="top">By:&nbsp;&nbsp;</TD>
    <TD colspan="2" style="border-bottom: 1px solid #000000" align="left">/s/ Robin Yanhong Li
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top">Name:&nbsp;&nbsp;</TD>
    <TD align="left">Robin Yanhong Li&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top">Title:&nbsp;&nbsp;</TD>
    <TD align="left">Chief Executive Officer&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR>
<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
</TABLE>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Date: January&nbsp;19, 2010
</DIV>
<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->2<!-- /Folio -->
</DIV>

<!-- PAGEBREAK -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif; margin-left: .25in; width: 7.20in">

<DIV align="center" style="font-size: 10pt; margin-top: 10pt"><U>Exhibit&nbsp;Index</U>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Exhibit&nbsp;99.1&#151;Press Release
</DIV>


<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio -->3<!-- /Folio -->
</DIV>




<!-- PAGEBREAK -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>
<DIV style="font-family: Helvetica,Arial,sans-serif; margin-left: .25in; width: 7.20in">

<DIV align="right" style="font-size: 10pt; margin-top: 10pt"><U>Exhibit&nbsp;99.1</U>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 10pt"><B>Baidu Announces Management Change</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">BEIJING, January&nbsp;18, 2010 &#151; Baidu, Inc. (Nasdaq: BIDU), the leading Chinese language Internet
search provider, today announced that Chief Technology Officer Mr.&nbsp;Yinan Li has resigned from the
company for personal reasons.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt">&#147;We appreciate all that Yinan has contributed to Baidu and we wish him every success in his future
endeavors,&#148; said Robin Li, Baidu&#146;s chairman and chief executive officer.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>About Baidu</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media
company, Baidu aims to provide the best way for people to find information. In addition to serving
individual Internet search users, Baidu provides an effective platform for businesses to reach
potential customers. Baidu&#146;s ADSs, each of which represents one Class&nbsp;A ordinary share, are
currently trading on the NASDAQ Global Select Market under the symbol &#147;BIDU.&#148;
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 10pt"><B>Safe Harbor Statement</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 10pt">This announcement contains forward-looking statements. These statements are made under the &#147;safe
harbor&#148; provisions of the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as &#147;will,&#148; &#147;expects,&#148;
&#147;anticipates,&#148; &#147;future,&#148; &#147;intends,&#148; &#147;plans,&#148; &#147;believes,&#148; &#147;estimates,&#148; &#147;confident&#148; and similar
statements. Statements that are not historical facts, including statements about Baidu&#146;s beliefs
and expectations, are forward-looking statements. Among other things, quotations from management in
this announcement contain forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties that could cause actual results to differ materially from those contained
in any forward- looking statements. A number of factors could cause actual results to differ
materially from those contained in any forward-looking statement, including but not limited to the
following: our growth strategies; our future business development, including development of new
products and services; our ability to attract and retain users and customers; competition in the
Chinese and Japanese language Internet search markets; competition for online marketing customers;
changes in our revenues and certain cost or expense items as a percentage of our revenues; the
outcome of ongoing, or any future, litigation or arbitration, including those relating to
intellectual property rights; the expected growth of the Chinese language Internet search market
and the number of Internet and broadband users in China; Chinese governmental policies relating to
the Internet and Internet search providers and general economic conditions in China, Japan and
elsewhere. Further information regarding these and other risks is included in our annual report on
Form 20-F and other documents filed with the Securities and Exchange Commission. All information
provided in this press release is as of January&nbsp;18, 2010, and Baidu undertakes no duty to update
such information, except as required under applicable law.
</DIV>
<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 10pt">For investor inquiries please contact:
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 10pt">In China:
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 6%; margin-top: 10pt">Mr.&nbsp;Victor Tseng<BR>
Baidu, Inc.<BR>
Tel: &#043;86-10-5992-7244<BR>
Email: ir@baidu.com
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 6%; margin-top: 10pt">Ms.&nbsp;Cynthia He<BR>
Brunswick Group LLC<BR>
Tel: &#043;86-10-6566-9504<BR>
Email: che@brunswickgroup.com
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 3%; margin-top: 10pt">In the U.S.:
</DIV>

<DIV align="left" style="font-size: 10pt; margin-left: 6%; margin-top: 10pt">Ms.&nbsp;Kate Tellier<BR>
Brunswick Group LLC<BR>
Tel: &#043;1-212-333-3810<BR>
Email: ktellier@brunswickgroup.com
</DIV>



<P align="center" style="font-size: 10pt">&nbsp;

<P align="center" style="font-size: 10pt"><!-- Folio --><!-- /Folio -->
</DIV>




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</DOCUMENT>
</SEC-DOCUMENT>
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