<SEC-DOCUMENT>0000950123-11-061551.txt : 20110624
<SEC-HEADER>0000950123-11-061551.hdr.sgml : 20110624
<ACCEPTANCE-DATETIME>20110624150200
ACCESSION NUMBER:		0000950123-11-061551
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		2
CONFORMED PERIOD OF REPORT:	20110624
FILED AS OF DATE:		20110624
DATE AS OF CHANGE:		20110624

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Baidu, Inc.
		CENTRAL INDEX KEY:			0001329099
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			E9
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-51469
		FILM NUMBER:		11930440

	BUSINESS ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085
		BUSINESS PHONE:		(86-10) 5992 8888

	MAIL ADDRESS:	
		STREET 1:		BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET
		STREET 2:		HAIDIAN DISTRICT
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100085

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Baidu.com, Inc.
		DATE OF NAME CHANGE:	20050602
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<DIV align="center" style="font-size: 14pt; margin-top: 12pt"><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</B>
</DIV>

<DIV align="center" style="font-size: 12pt"><B>WASHINGTON, D.C. 20549</B>
</DIV>

<DIV align="center" style="font-size: 18pt; margin-top: 12pt"><B>FORM 6-K</B>
</DIV>


<DIV align="center" style="font-size: 12pt; margin-top: 12pt"><B>REPORT OF FOREIGN PRIVATE ISSUER<BR>
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER<BR>
THE SECURITIES EXCHANGE ACT OF 1934</B>
</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt">For the month of June&nbsp;2011<BR>
<DIV align="center"><DIV style="FONT-size: 3pt; margin-top: 16pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV></DIV></DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt">Commission File Number: 000-51469<BR>
<DIV align="center"><DIV style="FONT-size: 3pt; margin-top: 16pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV></DIV></DIV>

<DIV align="center" style="font-size: 24pt; margin-top: 12pt"><B>BAIDU, INC.</B>
</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt">Baidu Campus<BR>
No.&nbsp;10 Shangdi 10th Street<BR>
Haidian District, Beijing 100085<BR>
The People&#146;s Republic of China<BR>
(Address of principal executive offices)</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark whether the registrant files or will file annual reports under cover of Form
20-F or Form 40-F.
</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 12pt">Form&nbsp;20-F <FONT style="font-family: Wingdings">&#254;</FONT>  Form&nbsp;40-F <FONT style="font-family: Wingdings">&#111;</FONT> </DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation&nbsp;S-T Rule&nbsp;101(b)(1):<FONT style="font-family: Wingdings">&#111;</FONT>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by
Regulation&nbsp;S-T Rule&nbsp;101(b)(7):<FONT style="font-family: Wingdings">&#111;</FONT>
</DIV>


<DIV style="width: 100%; border-bottom: 1pt solid black; margin-top: 10pt; font-size: 1pt">&nbsp;</DIV>
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<TR><TD colspan="9"><A HREF="#H05186000">SIGNATURES</A></TD></TR>
<TR><TD colspan="9"><A HREF="#H05186001">Exhibit&nbsp;Index</A></TD></TR>
<TR><TD colspan="9"><A HREF="h05186exv99w1.htm">EX-99.1</A></TD></TR>
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<DIV align="center" style="font-size: 10pt; margin-top: 18pt">SIGNATURES
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
</DIV>

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    <TD width="48%">&nbsp;</TD>
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    <TD valign="top" align="left">&nbsp;</TD>
    <TD colspan="3" align="left">BAIDU, INC.<BR>
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD valign="top">By:&nbsp;&nbsp;</TD>
    <TD colspan="2" style="border-bottom: 1px solid #000000" align="left">/s/ Robin Yanhong Li
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top">Name:&nbsp;&nbsp;</TD>
    <TD align="left">Robin Yanhong Li&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD valign="top">Title:&nbsp;&nbsp;</TD>
    <TD align="left">Chief Executive Officer&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR>
<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
</TABLE>
<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Date: June&nbsp;24, 2011
</DIV>




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<DIV align="center" style="font-size: 10pt; margin-top: 18pt"><U>Exhibit&nbsp;Index</U>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Exhibit&nbsp;99.1&#151;Press Release
</DIV>



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<DIV align="right" style="font-size: 10pt; margin-top: 12pt"><B>Exhibit&nbsp;99.1</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 12pt"><B>Baidu Announces Agreement to Invest US$306 Million in Travel Search Engine Qunar</B>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">BEIJING, June&nbsp;24, 2011, Qunar, the leading travel search engine in China, and Baidu, Inc. (NASDAQ:
BIDU), the leading Chinese language Internet search provider, jointly announced today a definitive
agreement under which Baidu has committed to make a US$306&nbsp;million strategic investment in Qunar.
The investment will make Baidu the majority shareholder of Qunar.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Founded in 2005, Qunar offers Chinese consumers real-time searches for air and rail tickets,
hotels, and tour packages. Qunar also provides travel-related resources such as group-buying deals
and user discussion forums. According to iResearch, a China-based independent research firm, Qunar
ranked number one among travel websites in China as measured by daily unique visitors in March
2011. Qunar has the widest coverage of any travel search engine in China, with more than 11,000 air
routes and 102,000 hotels worldwide.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">The closing of the definitive agreement is subject to customary conditions. The parties currently
expect that the transaction will close in the third quarter of 2011. After the investment, Qunar
will continue to operate as an independent company, while both companies will cooperate in certain
areas of online travel search. Baidu plans to finance the investment through obtaining a
third-party loan facility.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&#147;Travel has long been one of the top categories on Baidu, and the number of travelers in China has
been growing very rapidly, so this is a market of obvious strategic importance to us,&#148; said
Jennifer Li, chief financial officer of Baidu. &#147;Our investment in Qunar will create an even better
search experience for users planning trips,&#148; she said.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&#147;Qunar provides Chinese travelers with the most comprehensive and accurate travel information
online,&#148; said Qunar&#146;s newly appointed chief executive officer, Mr.&nbsp;Chenchao Zhuang. Mr.&nbsp;Zhuang
co-founded the company with Fritz Demopoulos, who will step down as chief executive officer to
pursue entrepreneurial business opportunities, while continuing to serve as strategy advisor to
Qunar. &#147;By working with Baidu, we can focus on enhancing our search technology and the quality of
our products and services,&#148; said Mr.&nbsp;Zhuang. &#147;Together, we can enhance the user experience of
hundreds of millions of Chinese travelers, whether they&#146;re searching with their computers or their
mobile devices. We believe that Baidu&#146;s strategic investment in us will allow both companies to
better capture exciting growth opportunities in our industry.&#148;
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">According to CNNIC&#146;s 27th China Internet Report issued in January&nbsp;2011, among China&#146;s 457&nbsp;million
Internet users, search ranked as the most popular application, used by 81.9% of Internet users in
China. However, only 7.9% of Internet users in China reported having used online travel booking
services. By contrast, in the United States, 66% of Internet users have booked travel services
online. As a result, growth opportunities in China&#146;s online travel industry remain largely
untapped.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&#147;Qunar has developed top-notch travel search technology over the last five years and has built a
leading brand name in the industry,&#148; said Baidu&#146;s Ms.&nbsp;Li. &#147;Under Mr.&nbsp;Zhuang&#146;s leadership, I have
full confidence that the highly talented and experienced Qunar team will bring the company to a new
level of success in collaboration with Baidu.&#148;
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<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><U><B>About Qunar</B></U>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Qunar is the leading travel search engine in China, co-founded by three individuals, Fritz
Demopoulos, Chenchao Zhuang and Douglas Koo, and venture-backed by GSR Ventures, Mayfield Fund,
Tenaya Capital and GGV Capital. As an innovative technology company, Qunar aims to provide Chinese
travelers with most comprehensive and accurate travel information, and bring China&#146;s travel
industry online and mobile. Qunar offers real-time searches on flights, hotels and packages, and
group-buying deals and other travel information to consumers, and Internet and mobile technology
solutions to travel industry players.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><U><B>About Baidu</B></U>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media
company, Baidu aims to provide the best way for people to find information. In addition to serving
individual Internet search users, Baidu provides an effective platform for businesses to reach
potential customers. Baidu&#146;s ADSs currently trade on the NASDAQ Global Select Market under the
symbol &#147;BIDU&#148;. Each of Baidu&#146;s Class&nbsp;A ordinary shares is represented by 10 ADSs.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><U><B>Safe Harbor Statement</B></U>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">This announcement contains forward-looking statements. These statements are made under the &#147;safe
harbor&#148; provisions of the U.S. Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as &#147;will,&#148; &#147;expects,&#148;
&#147;anticipates,&#148; &#147;future,&#148; &#147;intends,&#148; &#147;plans,&#148; &#147;believes,&#148; &#147;estimates,&#148; &#147;confident&#148; and similar
statements. Among other things, the quotations from management in this announcement, as well as
Baidu&#146;s strategic and operational plans, contain forward-looking statements. Baidu may also make
written or oral forward-looking statements in its periodic reports to the U.S. Securities and
Exchange Commission, in its annual report to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or employees to fourth parties.
Statements that are not historical facts, including statements about Baidu&#146;s beliefs and
expectations, are forward-looking statements. Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not limited to the following: our growth
strategies; our future business development, including development of new products and services;
our ability to attract and retain users and customers; competition in the Chinese and Japanese
language Internet search markets; competition for online marketing customers; changes in our
revenues and certain cost or expense items as a percentage of our revenues; the outcome of ongoing,
or any future, litigation or arbitration, including those relating to intellectual property rights;
the expected growth of the Chinese language Internet search market and the number of Internet and
broadband users in China; Chinese governmental policies relating to the Internet and Internet
search providers and general economic conditions in China, Japan and elsewhere. Further information
regarding these and other risks is included in our annual report on Form 20-F and other documents
filed with the Securities and Exchange Commission. Baidu does not undertake any obligation to
update any forward-looking statement, except as required under applicable law. All information
provided in this press release and in the attachments is as of the date of the press release, and
Baidu undertakes no duty to update such information, except as required under applicable law.
</DIV>



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<DIV align="left" style="font-size: 10pt; margin-top: 6pt">For investor and media inquiries, please contact:

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">China

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Sam Sun<BR>
Qunar<BR>
Tel: 86-10-5760-3000<BR>
<U>ir@qunar.com</U>

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Victor Tseng<BR>
Baidu, Inc.<BR>
Tel: 86-10-5992-7244<BR>
<U>ir@baidu.com</U>

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Cynthia He<BR>
Brunswick Group LLC<BR>
Tel: 86-10-6566-2256<BR>
<U>che@brunswickgroup.com</U>

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">U.S.

</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Ms.&nbsp;Kate Tellier<BR>
Brunswick Group LLC<BR>
Tel: 1-212-333-3810<BR>
<U>ktellier@brunswickgroup.com</U>

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