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CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
In Thousands, except Share data, unless otherwise specified
 12 Months Ended
Dec. 31, 2011
USD ($)
Dec. 31, 2011
CNY
Dec. 31, 2010
CNY
Dec. 31, 2009
CNY
Dec. 31, 2011
Common Class A and Class B
USD ($)
Dec. 31, 2011
Common Class A and Class B
CNY
Dec. 31, 2010
Common Class A and Class B
CNY
Dec. 31, 2009
Common Class A and Class B
CNY
Revenues:                
Online marketing services $ 2,302,192 14,489,767 7,912,869 4,445,310        
Other services 1,751 11,019 2,205 2,466        
Total revenues 2,303,943 14,500,786 7,915,074 4,447,776        
Operating costs and expenses:                
Cost of revenues (619,153) (3,896,883) (2,149,288) (1,616,236)        
Selling, general and administrative (268,961) (1,692,810) (1,088,980) (803,988)        
Research and development (212,020) (1,334,434) (718,038) (422,615)        
Total operating costs and expenses (1,100,134) (6,924,127) (3,956,306) (2,842,839)        
Operating profit 1,203,809 7,576,659 3,958,768 1,604,937        
Other income:                
Interest income, net 53,329 335,650 67,121 32,661        
Foreign exchange (loss) gain, net (311) (1,959) 6 (42)        
Loss from equity method investments (28,505) (179,408) (8,965) (229)        
Other income, net 12,431 78,237 44,233 45,794        
Total other income 36,944 232,520 102,395 78,184        
Income before income taxes 1,240,753 7,809,179 4,061,163 1,683,121        
Income taxes (188,891) (1,188,861) (535,995) (198,017)        
Net income 1,051,862 6,620,318 3,525,168 1,485,104        
Net loss attributable to noncontrolling interests (2,911) (18,319) 0 0        
Net income attributable to Baidu, Inc. 1,054,773 6,638,637 3,525,168 1,485,104        
Earnings per share for Class A and Class B ordinary shares:                
Net income attributable to Baidu, Inc. -Basic         $ 30.23 190.27 101.28 42.96
Net income attributable to Baidu, Inc. -Diluted         $ 30.17 189.88 100.96 42.70
Earnings per ADS (1 Class A ordinary share equals 10 ADSs):                
Net income attributable to Baidu, Inc. -Basic         $ 30.23 190.27 101.28 42.96
Net income attributable to Baidu, Inc. -Diluted         $ 30.17 189.88 100.96 42.70
Weighted average number of Class A and Class B ordinary shares outstanding                
Basic         34,890,050 34,890,050 34,805,362 34,570,790
Diluted         34,962,831 34,962,831 34,917,835 34,776,366
Other comprehensive income (loss), net of tax                
Foreign currency translation adjustment 5,233 32,930 (3,611) (3,961)        
Unrealized gains on available-for-sale securities 7 45 0 0        
Other comprehensive income (loss), net of tax 5,240 32,975 (3,611) (3,961)        
Comprehensive income 1,057,102 6,653,293 3,521,557 1,481,143        
Comprehensive loss attributable to noncontrolling interests (3,069) (19,314) 0 0        
Comprehensive income attributable to Baidu, Inc. $ 1,060,171 6,672,607 3,521,557 1,481,143