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Earnings Per Share ("EPS") | 9 Months Ended
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Sep. 30, 2012
Earnings Per Share ("EPS") | 12. EARNINGS PER SHARE (“EPS”) The following table sets forth the computation of basic and diluted net income attributable to Baidu, Inc. per share for Class A and Class B ordinary shares:
|  | For the nine months ended |
|  | September 30, 2011 |  |  | September 30, 2012 |
|  | Class A |  |  | Class B |  |  | Class A |  |  | Class A |  |  | Class B |  |  | Class B |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
Earnings per share — basic: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Numerator |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Allocation of net income attributable to Baidu, Inc. |  |  | 3,559,218 |  |  |  | 1,025,749 |  |  |  | 5,932,166 |  |  |  | 943,891 |  |  |  | 1,706,237 |  |  |  | 271,486 |
Denominator |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Weighted average ordinary shares outstanding |  |  | 27,079,835 |  |  |  | 7,804,274 |  |  |  | 27,129,111 |  |  |  | 27,129,111 |  |  |  | 7,803,000 |  |  |  | 7,803,000 |
Denominator used for earnings per share |  |  | 27,079,835 |  |  |  | 7,804,274 |  |  |  | 27,129,111 |  |  |  | 27,129,111 |  |  |  | 7,803,000 |  |  |  | 7,803,000 |
Earnings per share — basic |  |  | 131.43 |  |  |  | 131.43 |  |  |  | 218.66 |  |  |  | 34.79 |  |  |  | 218.66 |  |  |  | 34.79 |
Earnings per share — diluted: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Numerator |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Allocation of net income attributable to Baidu, Inc. |  |  | 3,561,491 |  |  |  | 1,023,476 |  |  |  | 5,934,416 |  |  |  | 944,249 |  |  |  | 1,703,987 |  |  |  | 271,128 |
Reallocation of net income attributable to Baidu, Inc. as a result of conversion of Class B to Class A shares |  |  | 1,023,476 |  |  |  | — |  |  |  | 1,703,987 |  |  |  | 271,128 |  |  |  | — |  |  |  | — |
Allocation of net income attributable to Baidu, Inc. |  |  | 4,584,967 |  |  |  | 1,023,476 |  |  |  | 7,638,403 |  |  |  | 1,215,377 |  |  |  | 1,703,987 |  |  |  | 271,128 |
Denominator |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Weighted average ordinary shares outstanding |  |  | 27,079,835 |  |  |  | 7,804,274 |  |  |  | 27,129,111 |  |  |  | 27,129,111 |  |  |  | 7,803,000 |  |  |  | 7,803,000 |
Conversion of Class B to Class A ordinary shares |  |  | 7,804,274 |  |  |  | — |  |  |  | 7,803,000 |  |  |  | 7,803,000 |  |  |  | — |  |  |  | — |
Share-based awards |  |  | 77,471 |  |  |  | — |  |  |  | 46,130 |  |  |  | 46,130 |  |  |  | — |  |  |  | — |
Denominator used for earnings per share |  |  | 34,961,580 |  |  |  | 7,804,274 |  |  |  | 34,978,241 |  |  |  | 34,978,241 |  |  |  | 7,803,000 |  |  |  | 7,803,000 |
Earnings per share — diluted |  |  | 131.14 |  |  |  | 131.14 |  |  |  | 218.38 |  |  |  | 34.75 |  |  |  | 218.38 |  |  |  | 34.75 |
Earnings per ADS |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Denominator used for earnings per ADS — basic |  |  | 270,798,350 |  |  |  |  |  |  |  | 271,291,110 |  |  |  | 271,291,110 |  |  |  |  |  |  |  |  |
Denominator used for earnings per ADS — diluted |  |  | 349,615,800 |  |  |  |  |  |  |  | 349,782,410 |  |  |  | 349,782,410 |  |  |  |  |  |  |  |  |
Earnings per ADS — basic |  |  | 13.14 |  |  |  |  |  |  |  | 21.87 |  |  |  | 3.48 |  |  |  |  |  |  |  |  |
Earnings per ADS — diluted |  |  | 13.11 |  |  |  |  |  |  |  | 21.84 |  |  |  | 3.48 |  |  |  |  |  |  |  |  |
The Company did not include certain stock options and restricted shares in the computation of diluted earnings per share for the nine-month periods ended September 30, 2011 and 2012 because to do so would have been anti-dilutive for earnings per share for the respective periods. These stock options excluded in the computation of diluted earnings per share for the respective periods, however, could potentially dilute basic earnings per share in the future. The Company considered the impact of accretion of the redeemable noncontrolling interests in the calculation of income available to the Company used in the earnings per share calculation, without adjusting net income attributable to the Company presented in the unaudited condensed interim consolidated statements of comprehensive income.

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- Definition The entire disclosure for earnings per share. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6920599&loc=d3e1252-109256 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 55 -Paragraph 52 -URI http://asc.fasb.org/extlink&oid=6945512&loc=d3e4984-109258 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 128 -Paragraph 40 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 45 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6920599&loc=d3e1278-109256 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 260 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=6371337&loc=d3e3550-109257 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.21) -URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688 + Details
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