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Unaudited Interim Condensed Consolidated Statements Of Comprehensive Income
In Thousands, except Share data, unless otherwise specified
 9 Months Ended
Sep. 30, 2012
USD ($)
Sep. 30, 2012
CNY
Sep. 30, 2011
CNY
Sep. 30, 2012
Common Class A and Class B
USD ($)
Sep. 30, 2012
Common Class A and Class B
CNY
Sep. 30, 2011
Common Class A and Class B
CNY
Sep. 30, 2012
Class A Ordinary Shares
American Depositary Shares
USD ($)
Sep. 30, 2012
Class A Ordinary Shares
American Depositary Shares
CNY
Sep. 30, 2011
Class A Ordinary Shares
American Depositary Shares
CNY
Revenues:                  
Online marketing services $ 2,539,157 15,958,094 10,023,103            
Other services 2,002 12,585 3,590            
Total revenues 2,541,159 15,970,679 10,026,693            
Operating costs and expenses:                  
Cost of revenues (708,890) (4,455,230) (2,656,295)            
Selling, general and administrative (271,920) (1,708,963) (1,170,360)            
Research and development (255,100) (1,603,252) (920,656)            
Total operating costs and expenses (1,235,910) (7,767,445) (4,747,311)            
Operating profit 1,305,249 8,203,234 5,279,382            
Other income:                  
Interest income 97,682 613,909 259,211            
Interest expense (11,909) (74,845) (56,637)            
Foreign exchange loss, net (239) (1,505) (4,333)            
Loss from equity method investments (27,449) (172,511) (171,614)            
Other income, net 11,731 73,727 57,193            
Total other income 69,816 438,775 83,820            
Income before income taxes 1,375,065 8,642,009 5,363,202            
Income taxes (164,564) (1,034,250) (784,369)            
Net income 1,210,501 7,607,759 4,578,833            
Net loss attributable to noncontrolling interests (8,399) (52,787) (6,134)            
Net income attributable to Baidu, Inc. 1,218,900 7,660,546 4,584,967            
Net income attributable to Baidu, Inc. - Basic       $ 34.79 218.66 131.43 $ 3.48 21.87 13.14
Net income attributable to Baidu, Inc. - Diluted       $ 34.75 218.38 131.14 $ 3.48 21.84 13.11
Weighted average number of Class A and Class B ordinary shares outstanding                  
Basic       34,932,111 34,932,111 34,884,109      
Diluted       34,978,241 34,978,241 34,961,580      
Other comprehensive income, net of tax                  
Foreign currency translation adjustment (434) (2,726) 16,917            
Unrealized gains on available-for-sale securities 1,870 11,752 0            
Other comprehensive income, net of tax 1,436 9,026 16,917            
Comprehensive income 1,211,937 7,616,785 4,595,750            
Comprehensive loss attributable to noncontrolling interests (8,478) (53,284) (6,134)            
Comprehensive income attributable to Baidu, Inc. $ 1,220,415 7,670,069 4,601,884