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Segment Reporting
 12 Months Ended
Dec. 31, 2012
Segment Reporting
20.

SEGMENT REPORTING

The Company has only one single operating segment. Substantially all of the Company’s revenue and long-lived assets are derived from and located in the PRC. The Company has only minimal operations in Japan and other countries.

The following table sets forth revenues by geographic area:

 

     For the years ended December 31,  
     2010      2011      2012      2012  
     RMB      RMB      RMB      US$  
     (In thousands)  

Revenues:

            

PRC

      7,898,805         14,444,636         22,198,685         3,563,135   

Non-PRC

      16,269         56,150         107,341         17,229   

The following table sets forth long-lived assets by geographic area:

 

     As of December 31,  
     2011      2012      2012  
     RMB      RMB      US$  
     (In thousands)  

Long-lived assets:

         

PRC

      2,686,281         3,862,045         619,901   

Non-PRC

      145,808         117,989         18,939