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Consolidated Statements Of Comprehensive Income
In Thousands, except Share data, unless otherwise specified
 12 Months Ended
Dec. 31, 2012
USD ($)
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2010
CNY
Dec. 31, 2012
Common Class A and Class B
USD ($)
Dec. 31, 2012
Common Class A and Class B
CNY
Dec. 31, 2011
Common Class A and Class B
CNY
Dec. 31, 2010
Common Class A and Class B
CNY
Dec. 31, 2012
Class A Ordinary Shares
American Depositary Shares
USD ($)
Dec. 31, 2012
Class A Ordinary Shares
American Depositary Shares
CNY
Dec. 31, 2011
Class A Ordinary Shares
American Depositary Shares
CNY
Dec. 31, 2010
Class A Ordinary Shares
American Depositary Shares
CNY
Revenues:                        
Online marketing services $ 3,570,672 22,245,643 14,489,767 7,912,869                
Other services 9,692 60,383 11,019 2,205                
Total revenues 3,580,364 22,306,026 14,500,786 7,915,074                
Operating costs and expenses:                        
Cost of revenues (1,035,063) (6,448,545) (3,896,883) (2,149,288)                
Selling, general and administrative (401,492) (2,501,336) (1,692,810) (1,088,980)                
Research and development (369,950) (2,304,825) (1,334,434) (718,038)                
Total operating costs and expenses (1,806,505) (11,254,706) (6,924,127) (3,956,306)                
Operating profit 1,773,859 11,051,320 7,576,659 3,958,768                
Other income:                        
Interest income 139,077 866,465 418,201 103,096                
Interest expense (17,312) (107,857) (82,551) (35,975)                
Foreign exchange gain (loss), net (728) (4,533) (1,959) 6                
Loss from equity method investments (47,227) (294,229) (179,408) (8,965)                
Other income, net 72,916 454,271 78,237 44,233                
Total other income 146,726 914,117 232,520 102,395                
Income before income taxes 1,920,585 11,965,437 7,809,179 4,061,163                
Income taxes (252,670) (1,574,159) (1,188,861) (535,995)                
Net income 1,667,915 10,391,278 6,620,318 3,525,168                
Net loss attributable to noncontrolling interests (10,393) (64,750) (18,319) 0                
Net income attributable to Baidu, Inc. 1,678,308 10,456,028 6,638,637 3,525,168                
Basic         $ 47.93 298.62 190.27 101.28 $ 4.79 29.86 19.03 10.13
Diluted         $ 47.88 298.29 189.88 100.96 $ 4.79 29.83 18.99 10.10
Weighted average number of Class A and Class B ordinary shares outstanding                        
Basic         34,939,838 34,939,838 34,890,050 34,805,362        
Diluted         34,979,459 34,979,459 34,962,831 34,917,835        
Other comprehensive (loss) income, net of tax                        
Foreign currency translation adjustment (979) (6,100) 32,930 (3,611)                
Unrealized gains on available-for-sale securities 1,828 11,391 45 0                
Other comprehensive (loss) income, net of tax 849 5,291 32,975 (3,611)                
Comprehensive income 1,668,764 10,396,569 6,653,293 3,521,557                
Comprehensive loss attributable to noncontrolling interests (10,527) (65,584) (19,314) 0                
Comprehensive income attributable to Baidu, Inc. $ 1,679,291 10,462,153 6,672,607 3,521,557