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Organization, Consolidation and Presentation of Financial Statements - Additional Information (Detail)
In Millions, unless otherwise specified
12 Months Ended
Dec. 31, 2012
USD ($)
Dec. 31, 2012
CNY
Dec. 31, 2012
Baidu Netcom
CNY
Dec. 31, 2012
Beijing Perusal
CNY
Dec. 31, 2012
Beijing Perusal
License Agreements Excluding Software License Agreement
Dec. 31, 2012
Baidu Pay
CNY
Dec. 31, 2012
Baidu Pay
License Agreements Excluding Software License Agreement
Dec. 31, 2012
Baidu HR
CNY
Variable Interest Entity [Line Items]                
Interest-free loans provided by a subsidiary of the entity to the shareholders of its variable interest entities     100.0 10.0   9.0   50.0
Term of License Agreements excluding software license agreement         5 years   5 years  
Agreements, automatic extension period         1 year   1 year  
Equity pledge agreement expiration period     2 years 2 years   2 years   2 years
Net assets of VIEs (in which the Company has no legal ownership) $ 98.29 612.34            
Exchange rate used for conversion of financial statements from RMB to US dollar 6.2301 6.2301