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Summary of Redeemable Noncontrolling Interest (Detail)
In Thousands, unless otherwise specified
 12 Months Ended
Dec. 31, 2012
USD ($)
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2010
CNY
Redeemable Noncontrolling Interest [Line Items]        
Balance at December 31, 2011 $ 150,235 935,978    
Acquisition of Qiyi 16,067 [1] 100,101 [1]    
Equity issuance of subsidiaries 4,172 [2] 25,989 [2]    
Current losses (8,957) (55,804)    
Other comprehensive loss (111) (690)    
Share-based compensation 893 5,566    
Accretion impact 3,554 22,143 0 0
Balance at December 31, 2012 $ 165,853 1,033,283 935,978  
[1] Noncontrolling interests in Qiyi represent the preferred shares of Qiyi held by noncontrolling shareholders, which could be redeemed upon occurrence of certain events that are not solely within the control of Qiyi and are accounted for as redeemable noncontrolling interests.
[2] On July 13, 2012, NTT DOCOMO, Inc. ("DCM") subscribed additional ordinary shares of B.D. Mobile Telecommunication Limited ("B.D. Mobile") with cash pursuant to the agreement entered into with Baidu Holdings in January 2011, representing 14.00% of the then outstanding ordinary shares. The newly issued ordinary shares could be redeemed upon occurrence of certain events that are not solely within the control of B.D. Mobile and are accounted for as redeemable noncontrolling interests.