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Consolidated Statements Of Comprehensive Income
In Thousands, except Share data, unless otherwise specified
12 Months Ended
Dec. 31, 2014
USD ($)
Dec. 31, 2014
CNY
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2014
Common Class A and Class B
USD ($)
Dec. 31, 2014
Common Class A and Class B
CNY
Dec. 31, 2013
Common Class A and Class B
CNY
Dec. 31, 2012
Common Class A and Class B
CNY
Dec. 31, 2014
Class A Ordinary Shares
American Depositary Shares
USD ($)
Dec. 31, 2014
Class A Ordinary Shares
American Depositary Shares
CNY
Dec. 31, 2013
Class A Ordinary Shares
American Depositary Shares
CNY
Dec. 31, 2012
Class A Ordinary Shares
American Depositary Shares
CNY
Revenues:                        
Online marketing services $ 7,816,010us-gaap_AdvertisingRevenue 48,495,215us-gaap_AdvertisingRevenue 31,802,219us-gaap_AdvertisingRevenue 22,245,643us-gaap_AdvertisingRevenue                
Others 89,789us-gaap_OtherSalesRevenueNet 557,103us-gaap_OtherSalesRevenueNet 141,705us-gaap_OtherSalesRevenueNet 60,383us-gaap_OtherSalesRevenueNet                
Total revenues 7,905,799us-gaap_SalesRevenueNet 49,052,318us-gaap_SalesRevenueNet 31,943,924us-gaap_SalesRevenueNet 22,306,026us-gaap_SalesRevenueNet                
Operating costs and expenses:                        
Cost of revenues (3,043,781)us-gaap_CostOfGoodsAndServicesSold (18,885,450)us-gaap_CostOfGoodsAndServicesSold (11,471,839)us-gaap_CostOfGoodsAndServicesSold (6,448,545)us-gaap_CostOfGoodsAndServicesSold                
Selling, general and administrative (1,673,298)us-gaap_SellingGeneralAndAdministrativeExpense (10,382,142)us-gaap_SellingGeneralAndAdministrativeExpense (5,173,533)us-gaap_SellingGeneralAndAdministrativeExpense (2,501,336)us-gaap_SellingGeneralAndAdministrativeExpense                
Research and development (1,125,127)us-gaap_ResearchAndDevelopmentExpense (6,980,962)us-gaap_ResearchAndDevelopmentExpense (4,106,832)us-gaap_ResearchAndDevelopmentExpense (2,304,825)us-gaap_ResearchAndDevelopmentExpense                
Total operating costs and expenses (5,842,206)us-gaap_CostsAndExpenses (36,248,554)us-gaap_CostsAndExpenses (20,752,204)us-gaap_CostsAndExpenses (11,254,706)us-gaap_CostsAndExpenses                
Operating profit 2,063,593us-gaap_OperatingIncomeLoss 12,803,764us-gaap_OperatingIncomeLoss 11,191,720us-gaap_OperatingIncomeLoss 11,051,320us-gaap_OperatingIncomeLoss                
Other income:                        
Interest income 321,184us-gaap_InvestmentIncomeInterest 1,992,818us-gaap_InvestmentIncomeInterest 1,308,542us-gaap_InvestmentIncomeInterest 866,465us-gaap_InvestmentIncomeInterest                
Interest expense (101,307)us-gaap_InterestExpenseDebt (628,571)us-gaap_InterestExpenseDebt (447,084)us-gaap_InterestExpenseDebt (107,857)us-gaap_InterestExpenseDebt                
Foreign exchange (loss) income, net 12,214us-gaap_ForeignCurrencyTransactionGainLossBeforeTax 75,780us-gaap_ForeignCurrencyTransactionGainLossBeforeTax (48,379)us-gaap_ForeignCurrencyTransactionGainLossBeforeTax (4,533)us-gaap_ForeignCurrencyTransactionGainLossBeforeTax                
Loss from equity method investments (4,344)us-gaap_IncomeLossFromEquityMethodInvestments (26,952)us-gaap_IncomeLossFromEquityMethodInvestments (5,806)us-gaap_IncomeLossFromEquityMethodInvestments (294,229)us-gaap_IncomeLossFromEquityMethodInvestments                
Others, net 41,534us-gaap_OtherNonoperatingIncomeExpense 257,704us-gaap_OtherNonoperatingIncomeExpense 186,023us-gaap_OtherNonoperatingIncomeExpense 454,271us-gaap_OtherNonoperatingIncomeExpense                
Total other income, net 269,281us-gaap_NonoperatingIncomeExpense 1,670,779us-gaap_NonoperatingIncomeExpense 993,296us-gaap_NonoperatingIncomeExpense 914,117us-gaap_NonoperatingIncomeExpense                
Income before income taxes 2,332,874us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest 14,474,543us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest 12,185,016us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest 11,965,437us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest                
Income taxes (359,599)us-gaap_IncomeTaxExpenseBenefit (2,231,172)us-gaap_IncomeTaxExpenseBenefit (1,828,930)us-gaap_IncomeTaxExpenseBenefit (1,574,159)us-gaap_IncomeTaxExpenseBenefit                
Net income 1,973,275us-gaap_ProfitLoss 12,243,371us-gaap_ProfitLoss 10,356,086us-gaap_ProfitLoss 10,391,278us-gaap_ProfitLoss                
Net loss attributable to noncontrolling interests 152,097us-gaap_NetIncomeLossAttributableToNoncontrollingInterest 943,698us-gaap_NetIncomeLossAttributableToNoncontrollingInterest 162,880us-gaap_NetIncomeLossAttributableToNoncontrollingInterest 64,750us-gaap_NetIncomeLossAttributableToNoncontrollingInterest                
Net income attributable to Baidu, Inc. 2,125,372us-gaap_NetIncomeLoss 13,187,069us-gaap_NetIncomeLoss 10,518,966us-gaap_NetIncomeLoss 10,456,028us-gaap_NetIncomeLoss                
Basic         $ 60.37us-gaap_EarningsPerShareBasic
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
374.60us-gaap_EarningsPerShareBasic
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
299.75us-gaap_EarningsPerShareBasic
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
298.62us-gaap_EarningsPerShareBasic
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
$ 6.04us-gaap_EarningsPerShareBasic
/ bidu_EarningsPerShareAxis
= bidu_AmericanDepositaryShareMember
/ us-gaap_StatementClassOfStockAxis
= us-gaap_CommonClassAMember
37.46us-gaap_EarningsPerShareBasic
/ bidu_EarningsPerShareAxis
= bidu_AmericanDepositaryShareMember
/ us-gaap_StatementClassOfStockAxis
= us-gaap_CommonClassAMember
29.98us-gaap_EarningsPerShareBasic
/ bidu_EarningsPerShareAxis
= bidu_AmericanDepositaryShareMember
/ us-gaap_StatementClassOfStockAxis
= us-gaap_CommonClassAMember
29.86us-gaap_EarningsPerShareBasic
/ bidu_EarningsPerShareAxis
= bidu_AmericanDepositaryShareMember
/ us-gaap_StatementClassOfStockAxis
= us-gaap_CommonClassAMember
Diluted         $ 60.14us-gaap_EarningsPerShareDiluted
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
373.15us-gaap_EarningsPerShareDiluted
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
299.32us-gaap_EarningsPerShareDiluted
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
298.29us-gaap_EarningsPerShareDiluted
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
$ 6.01us-gaap_EarningsPerShareDiluted
/ bidu_EarningsPerShareAxis
= bidu_AmericanDepositaryShareMember
/ us-gaap_StatementClassOfStockAxis
= us-gaap_CommonClassAMember
37.32us-gaap_EarningsPerShareDiluted
/ bidu_EarningsPerShareAxis
= bidu_AmericanDepositaryShareMember
/ us-gaap_StatementClassOfStockAxis
= us-gaap_CommonClassAMember
29.93us-gaap_EarningsPerShareDiluted
/ bidu_EarningsPerShareAxis
= bidu_AmericanDepositaryShareMember
/ us-gaap_StatementClassOfStockAxis
= us-gaap_CommonClassAMember
29.83us-gaap_EarningsPerShareDiluted
/ bidu_EarningsPerShareAxis
= bidu_AmericanDepositaryShareMember
/ us-gaap_StatementClassOfStockAxis
= us-gaap_CommonClassAMember
Weighted average number of Class A and Class B ordinary shares outstanding                        
Basic         35,062,466us-gaap_WeightedAverageNumberOfSharesOutstandingBasic
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
35,062,466us-gaap_WeightedAverageNumberOfSharesOutstandingBasic
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
34,986,228us-gaap_WeightedAverageNumberOfSharesOutstandingBasic
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
34,939,838us-gaap_WeightedAverageNumberOfSharesOutstandingBasic
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
       
Diluted         35,198,474us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
35,198,474us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
35,036,346us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
34,979,459us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding
/ us-gaap_StatementClassOfStockAxis
= bidu_CommonClassAAndClassBMember
       
Other comprehensive income (loss):                        
Foreign currency translation adjustment (71,835)us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax (445,710)us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax 190,322us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax (6,100)us-gaap_OtherComprehensiveIncomeLossForeignCurrencyTransactionAndTranslationAdjustmentNetOfTax                
Unrealized gains (losses) on available-for-sale investments, net of reclassification (23,420)us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax (145,310)us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax 668,372us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax 11,391us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodNetOfTax                
Other comprehensive income (loss), net of tax (95,255)us-gaap_OtherComprehensiveIncomeLossNetOfTax (591,020)us-gaap_OtherComprehensiveIncomeLossNetOfTax 858,694us-gaap_OtherComprehensiveIncomeLossNetOfTax 5,291us-gaap_OtherComprehensiveIncomeLossNetOfTax                
Comprehensive income 1,878,020us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest 11,652,351us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest 11,214,780us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest 10,396,569us-gaap_ComprehensiveIncomeNetOfTaxIncludingPortionAttributableToNoncontrollingInterest                
Comprehensive loss attributable to noncontrolling interests 148,848us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest 923,545us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest 225,560us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest 65,584us-gaap_ComprehensiveIncomeNetOfTaxAttributableToNoncontrollingInterest                
Comprehensive income attributable to Baidu, Inc. $ 2,026,868us-gaap_ComprehensiveIncomeNetOfTax 12,575,896us-gaap_ComprehensiveIncomeNetOfTax 11,440,340us-gaap_ComprehensiveIncomeNetOfTax 10,462,153us-gaap_ComprehensiveIncomeNetOfTax