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Share-Based Awards Plan (Tables)

12 Months Ended

Dec. 31, 2014

Total Share-Based Compensation Cost Recognized

The following table summarizes the total compensation cost recognized by the Group:

		For the years ended December 31,
		2012				2013				2014				2014
		RMB				RMB				RMB				US$
		(In thousands)
Expensed as cost of revenues			10,105				23,976				34,611				5,578
Expensed as selling, general and administrative			54,512				164,704				426,052				68,667
Expensed as research and development			147,692				326,047				502,077				80,921
Capitalized as part of internal-used software			1,944				229				—				—

Baidu, Inc.

Option Activity

The following table summarizes the option activity for the year ended December 31, 2014:

		Number of shares				Weighted average exercise price (US$)				Weighted average remaining contractual life (Years)				Aggregate intrinsic value (US$ in thousands)
Share options
Outstanding, December 31, 2013			232,572				1,042.90				8.62				171,156
Granted			19,477				1,916.10
Exercised			(30,819	)			942.10
Forfeited/Cancelled			(22,838	)			1,071.40
Outstanding, December 31, 2014			198,392				1,141.00				7.83				225,915
Vested and expected to vest at December 31, 2014			171,597				1,139.30				7.80				195,684
Exercisable at December 31, 2014			66,993				1,003.30				7.14				85,509

Assumptions Used to Estimate Fair Values of Share Options Granted

The following table presents the assumptions used to estimate the fair values of the share options granted in the years presented:

		2012				2013				2014
Risk-free interest rate			0.35%~0.43%				0.40%~1.35%				1.52%~1.77%
Dividend yield			—				—				—
Expected volatility range			43.60%~44.72%				42.33%~44.17%				40.96%~41.59%
Weighted average expected volatility			43.75%				43.33%				41.36%
Expected life (in years)			2.67~3.08				3.08~4.57				4.57

Restricted Shares Activity

Restricted shares activity for the year ended December 31, 2014 was as follows:

		Number of shares				Weighted average grant date fair value (US$)
Restricted shares
Unvested, December 31, 2013			146,510				1,151.40
Granted			152,852				1,815.60
Vested			(45,161	)			1,157.70
Forfeited			(34,797	)			1,346.10
Unvested, December 31, 2014			219,404				1,582.60

Qunar

Option Activity

The following table summarizes Qunar’s option activity for the year ended December 31, 2014:

		Number of shares				Weighted average exercise price (US$)				Weighted average remaining contractual life (Years)				Aggregate intrinsic value (US$ in thousands)
Qunar’s share options
Outstanding, December 31, 2013			25,192,696				1.40				7.39				184,355
Granted			9,993,411				0.01
Exercised			(8,907,408	)			0.27
Forfeited/Cancelled			(1,115,256	)			0.02
Outstanding, December 31, 2014			25,163,443				1.30				7.89				201,417
Vested and expected to vest at December 31, 2014			21,880,749				1.43				7.75				176,072
Exercisable at December 31, 2014			9,685,685				1.72				6.62				75,118

Assumptions Used to Estimate Fair Values of Share Options Granted

The following table presents the assumptions used to estimate the fair values of the share options granted in the years presented:

		2012				2013				2014
Risk-free interest rate			1.70%~2.28%				1.91%~2.71%				1.91%~2.07%
Dividend yield			—				—				—
Expected volatility range			48.03%~49.84%				46.68%~47.66%				45.78%~46.58%
Expected life (in years)			10				10				6.11

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Tabular disclosure of the allocation of equity-based compensation costs to a given line item on the balance sheet and income statement for the period. This may include the reporting line for the costs and the amount capitalized and expensed.

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