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Goodwill and Intangible Assets (Tables) | 12 Months Ended
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Dec. 31, 2015
Goodwill and Intangible Assets Disclosure [Abstract] |
Goodwill |
Search Services |  |  | Transaction Services excluding Qunar |  |  | Qunar |  |  | iQiyi |  |  | Total |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In thousands) |
Balance at December 31, 2012 |  |  | 125,275 |  |  |  | — |  |  |  | 2,293,007 |  |  |  | 1,459,282 |  |  |  | 3,877,564 |
Goodwill acquired |  |  | 10,340,893 |  |  |  | 816,985 |  |  |  | — |  |  |  | 1,828,912 |  |  |  | 12,986,790 |
Foreign currency translation adjustment |  |  | (4 | ) |  |  | — |  |  |  | — |  |  |  | — |  |  |  | (4 | )
Balance at December 31, 2013 |  |  | 10,466,164 |  |  |  | 816,985 |  |  |  | 2,293,007 |  |  |  | 3,288,194 |  |  |  | 16,864,350 |
Goodwill acquired |  |  | 133,509 |  |  |  | 433,119 |  |  |  | — |  |  |  | (12,087 | ) |  |  | 554,541 |
Foreign currency translation adjustment |  |  | 4 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 4 |
Balance at December 31, 2014 |  |  | 10,599,677 |  |  |  | 1,250,104 |  |  |  | 2,293,007 |  |  |  | 3,276,107 |  |  |  | 17,418,895 |
Goodwill acquired |  |  | 222,987 |  |  |  | 46,692 |  |  |  | — |  |  |  | — |  |  |  | 269,679 |
Goodwill disposed in Ctrip transaction (Note 4) |  |  | — |  |  |  | — |  |  |  | (2,293,007 | ) |  |  | — |  |  |  | (2,293,007 | )
Foreign currency translation adjustment |  |  | 6 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 6 |
Balance at December 31, 2015 |  |  | 10,822,670 |  |  |  | 1,296,796 |  |  |  | — |  |  |  | 3,276,107 |  |  |  | 15,395,573 |
Balance at December 31, 2015, in US$ |  |  | 1,670,732 |  |  |  | 200,191 |  |  |  | — |  |  |  | 505,744 |  |  |  | 2,376,667 |
Finite-Lived Intangible Assets | Finite-lived intangible assets
|  | As of December 31, 2014 |
|  | Gross carrying value |  |  | Accumulated amortization |  |  | Net carrying value |
|  | RMB |  |  | RMB |  |  | RMB |
|  | (In thousands) |
Land use right |  |  | 519,474 |  |  |  | (37,357 | ) |  |  | 482,117 |
Customer relationships |  |  | 693,712 |  |  |  | (304,208 | ) |  |  | 389,504 |
Software |  |  | 519,239 |  |  |  | (274,818 | ) |  |  | 244,421 |
Trademarks |  |  | 916,735 |  |  |  | (189,588 | ) |  |  | 727,147 |
User list |  |  | 854,467 |  |  |  | (452,730 | ) |  |  | 401,737 |
Licensed copyrights of video contents |  |  | 1,768,141 |  |  |  | (935,238 | ) |  |  | 832,903 |
Others |  |  | 695,562 |  |  |  | (213,929 | ) |  |  | 481,633 |
|  |  | 5,967,330 |  |  |  | (2,407,868 | ) |  |  | 3,559,462 |
|  | As of December 31, 2015 |
|  | Gross carrying value |  |  | Accumulated amortization |  |  | Net carrying value |  |  | Net carrying value |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
|  | (In thousands) |
Land use right |  |  | 464,165 |  |  |  | (44,428 | ) |  |  | 419,737 |  |  |  | 64,796 |
Customer relationships |  |  | 472,013 |  |  |  | (364,310 | ) |  |  | 107,703 |  |  |  | 16,626 |
Software |  |  | 513,470 |  |  |  | (352,099 | ) |  |  | 161,371 |  |  |  | 24,911 |
Trademarks |  |  | 613,032 |  |  |  | (144,983 | ) |  |  | 468,049 |  |  |  | 72,254 |
User list |  |  | 699,872 |  |  |  | (497,283 | ) |  |  | 202,589 |  |  |  | 31,274 |
Licensed copyrights of video contents |  |  | 3,039,164 |  |  |  | (1,478,285 | ) |  |  | 1,560,879 |  |  |  | 240,959 |
Others |  |  | 776,522 |  |  |  | (375,797 | ) |  |  | 400,725 |  |  |  | 61,862 |
|  |  | 6,578,238 |  |  |  | (3,257,185 | ) |  |  | 3,321,053 |  |  |  | 512,682 |
Estimated Amortization Expense Relating to Existing Intangible Assets with Finite Lives | Estimated amortization expense relating to the existing intangible assets with finite lives for each of the next five years is as follows:
|  | RMB |  |  | US$ |
|  | (In thousands) |
For the years ending December 31, |  |  |  |  |  |  |  |
2016 |  |  | 1,270,794 |  |  |  | 196,177 |
2017 |  |  | 502,510 |  |  |  | 77,574 |
2018 |  |  | 297,853 |  |  |  | 45,981 |
2019 |  |  | 124,432 |  |  |  | 19,209 |
2020 |  |  | 95,543 |  |  |  | 14,749 |
Indefinite-Lived Intangible Assets | Indefinite-lived intangible assets
|  | As of December 31, |
|  | 2014 |  |  | 2015 |  |  | 2015 |
|  | RMB |  |  | RMB |  |  | US$ |
|  | (In thousands) |
Domain names |  |  | 9,360 |  |  |  | 9,360 |  |  |  | 1,445 |
Trademarks |  |  | 5,537 |  |  |  | 4,206 |  |  |  | 649 |
|  |  | 14,897 |  |  |  | 13,566 |  |  |  | 2,094 |

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