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Segment Reporting | 12 Months Ended
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Dec. 31, 2015
Segment Reporting [Abstract] |
Segment Reporting | 20. SEGMENT REPORTING The operations of the Company are organized into three segments, consisting of the search services, transaction services, and iQiyi . Search services include the traditional search engine related businesses such as auction-based P4P services and display-based online advertising services. Transaction services include the newly developed internet businesses such as services provided by Baidu Nuomi, takeout delivery services and other online-to-offline services. iQiyi represents online video business. The Company derives the results of the segments directly from its internal management reporting system. The CODM measures the performance of each segment based on metrics of revenue and earnings from operations and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. The Company does not allocate any share-based compensation expenses and certain operating expenses to its segments as the CODM does not use this information to measure the performance of the operating segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented. The table below provides a summary of the Group’s operating segment results for the years ended December 31, 2013, 2014 and 2015.
|  | For the years ended December 31, |
|  | 2013 |  |  | 2014 |  |  | 2015 |  |  | 2015 |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
|  |  |  |  | (In thousands) |  |  |  |
Search Services |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenues |  |  | 29,590,276 |  |  |  | 43,727,459 |  |  |  | 55,667,478 |  |  |  | 8,593,577 |
Operating profit |  |  | 14,178,852 |  |  |  | 20,547,793 |  |  |  | 28,117,837 |  |  |  | 4,340,646 |
Transaction Services |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenues |  |  | 1,319,187 |  |  |  | 3,822,456 |  |  |  | 7,005,941 |  |  |  | 1,081,531 |
Operating profit |  |  | (1,522,279 | ) |  |  | (5,973,978 | ) |  |  | (13,145,445 | ) |  |  | (2,029,307 | )
iQiyi |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenues |  |  | 1,345,042 |  |  |  | 2,873,552 |  |  |  | 5,295,760 |  |  |  | 817,525 |
Operating profit |  |  | (743,013 | ) |  |  | (1,110,299 | ) |  |  | (2,383,438 | ) |  |  | (367,939 | )
Inter-segment |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Revenues |  |  | (310,581 | ) |  |  | (1,371,149 | ) |  |  | (1,587,450 | ) |  |  | (245,060 | )
Operating profit |  |  | (207,113 | ) |  |  | 302,988 |  |  |  | 469,718 |  |  |  | 72,512 |
Segment operating profit |  |  | 11,706,447 |  |  |  | 13,766,504 |  |  |  | 13,058,672 |  |  |  | 2,015,912 |
Unallocated expenses |  |  | (514,727 | ) |  |  | (962,740 | ) |  |  | (1,387,118 | ) |  |  | (214,134 | )
Group consolidated operating profit |  |  | 11,191,720 |  |  |  | 12,803,764 |  |  |  | 11,671,554 |  |  |  | 1,801,778 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8981-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9038-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 33 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8971-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 12 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8595-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8380-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 35 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8984-108599 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9031-108599 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e9054-108599 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 10 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8538-108599 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 29 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8864-108599 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8924-108599 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8906-108599 + Details
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