XML 103 R68.htm IDEA: XBRL DOCUMENT
v3.3.1.900

Goodwill (Detail) ¥ in Thousands, $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2015 USD ($) | Dec. 31, 2015 CNY (¥) | Dec. 31, 2014 CNY (¥) | Dec. 31, 2013 CNY (¥)
Goodwill [Line Items] |  |  |  |
Beginning Balance |  | ¥ 17,418,895 | ¥ 16,864,350 | ¥ 3,877,564
Goodwill acquired |  | 269,679 | 554,541 | 12,986,790
Goodwill disposed in Ctrip transaction (Note 4) |  | (2,293,007) |  |
Foreign currency translation adjustment |  | 6 | 4 | (4)
Ending Balance | $ 2,376,667 | 15,395,573 | 17,418,895 | 16,864,350
Search Services |  |  |  |
Goodwill [Line Items] |  |  |  |
Beginning Balance |  | 10,599,677 | 10,466,164 | 125,275
Goodwill acquired |  | 222,987 | 133,509 | 10,340,893
Foreign currency translation adjustment |  | 6 | 4 | (4)
Ending Balance | 1,670,732 | 10,822,670 | 10,599,677 | 10,466,164
Transaction Services excluding Qunar |  |  |  |
Goodwill [Line Items] |  |  |  |
Beginning Balance |  | 1,250,104 | 816,985 | 0
Goodwill acquired |  | 46,692 | 433,119 | 816,985
Ending Balance | 200,191 | 1,296,796 | 1,250,104 | 816,985
Qunar |  |  |  |
Goodwill [Line Items] |  |  |  |
Beginning Balance |  | 2,293,007 | 2,293,007 | 2,293,007
Goodwill disposed in Ctrip transaction (Note 4) |  | (2,293,007) |  |
Ending Balance |  | 0 | 2,293,007 | 2,293,007
iQiyi |  |  |  |
Goodwill [Line Items] |  |  |  |
Beginning Balance |  | 3,276,107 | 3,288,194 | 1,459,282
Goodwill acquired |  |  | (12,087) | 1,828,912
Ending Balance | $ 505,744 | ¥ 3,276,107 | ¥ 3,276,107 | ¥ 3,288,194

X
- Definition Amount after accumulated impairment loss of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 45 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6388280&loc=d3e13770-109266 + Details
Name: | us-gaap_Goodwill
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- Definition Amount of increase in asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized resulting from a business combination. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 + Details
Name: | us-gaap_GoodwillAcquiredDuringPeriod
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References No definition available. + Details
Name: | us-gaap_GoodwillLineItems
Namespace Prefix: | us-gaap_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Amount of increase (decrease) from foreign currency translation adjustments of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (f) -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 + Details
Name: | us-gaap_GoodwillTranslationAdjustments
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Amount of divestiture of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 + Details
Name: | us-gaap_GoodwillWrittenOffRelatedToSaleOfBusinessUnit
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=bidu_SearchServicesMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=bidu_TransactionServicesExcludingQunarMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=bidu_QunarMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | us-gaap_StatementBusinessSegmentsAxis=bidu_iQiYiMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |