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Segment Reporting (Tables)

12 Months Ended

Dec. 31, 2015

Segment Reporting [Abstract]

Summary of Group's Operating Segment Results

The table below provides a summary of the Group’s operating segment results for the years ended December 31, 2013, 2014 and 2015.

		For the years ended December 31,
		2013				2014				2015				2015
		RMB				RMB				RMB				US$
						(In thousands)
Search Services
Revenues			29,590,276				43,727,459				55,667,478				8,593,577
Operating profit			14,178,852				20,547,793				28,117,837				4,340,646
Transaction Services
Revenues			1,319,187				3,822,456				7,005,941				1,081,531
Operating profit			(1,522,279	)			(5,973,978	)			(13,145,445	)			(2,029,307	)
iQiyi
Revenues			1,345,042				2,873,552				5,295,760				817,525
Operating profit			(743,013	)			(1,110,299	)			(2,383,438	)			(367,939	)
Inter-segment
Revenues			(310,581	)			(1,371,149	)			(1,587,450	)			(245,060	)
Operating profit			(207,113	)			302,988				469,718				72,512
Segment operating profit			11,706,447				13,766,504				13,058,672				2,015,912
Unallocated expenses			(514,727	)			(962,740	)			(1,387,118	)			(214,134	)
Group consolidated operating profit			11,191,720				12,803,764				11,671,554				1,801,778

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8906-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8813-108599

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 21
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8721-108599

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-URI http://asc.fasb.org/extlink&oid=51669610&loc=d3e8736-108599

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- References

No definition available.

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