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Goodwill (Detail)
¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2015
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Dec. 31, 2013
CNY (¥)
Goodwill [Line Items]        
Beginning Balance   ¥ 17,418,895 ¥ 16,864,350 ¥ 3,877,564
Goodwill acquired   269,679 554,541 12,986,790
Goodwill disposed in Ctrip transaction (Note 4)   (2,293,007)    
Foreign currency translation adjustment   6 4 (4)
Ending Balance $ 2,376,667 15,395,573 17,418,895 16,864,350
Search Services        
Goodwill [Line Items]        
Beginning Balance   10,599,677 10,466,164 125,275
Goodwill acquired   222,987 133,509 10,340,893
Foreign currency translation adjustment   6 4 (4)
Ending Balance 1,670,732 10,822,670 10,599,677 10,466,164
Transaction Services excluding Qunar        
Goodwill [Line Items]        
Beginning Balance   1,250,104 816,985 0
Goodwill acquired   46,692 433,119 816,985
Ending Balance 200,191 1,296,796 1,250,104 816,985
Qunar        
Goodwill [Line Items]        
Beginning Balance   2,293,007 2,293,007 2,293,007
Goodwill disposed in Ctrip transaction (Note 4)   (2,293,007)    
Ending Balance   0 2,293,007 2,293,007
iQiyi        
Goodwill [Line Items]        
Beginning Balance   3,276,107 3,288,194 1,459,282
Goodwill acquired     (12,087) 1,828,912
Ending Balance $ 505,744 ¥ 3,276,107 ¥ 3,276,107 ¥ 3,288,194