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Goodwill and Intangible Assets (Tables) | 12 Months Ended
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Dec. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract] |
Changes in Carrying Amount of Goodwill | The changes in carrying amount of goodwill for each reporting unit before June 30, 2015 were as follow:
|  | Baidu |  |  | Qunar |  |  | iQiyi |  |  | Total |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In thousands) |
Balance at December 31, 2013 |  |  | 11,283,149 |  |  |  | 2,293,007 |  |  |  | 3,288,194 |  |  |  | 16,864,350 |
Goodwill acquired |  |  | 566,628 |  |  |  | — |  |  |  | (12,087 | ) |  |  | 554,541 |
Foreign currency translation adjustment |  |  | 4 |  |  |  | — |  |  |  | — |  |  |  | 4 |
Balance at December 31, 2014 |  |  | 11,849,781 |  |  |  | 2,293,007 |  |  |  | 3,276,107 |  |  |  | 17,418,895 |
Goodwill acquired |  |  | 269,679 |  |  |  | — |  |  |  | — |  |  |  | 269,679 |
Balance before reorganization at June 30, 2015 |  |  | 12,119,460 |  |  |  | 2,293,007 |  |  |  | 3,276,107 |  |  |  | 17,688,574 |
The changes in carrying amount of goodwill for each reporting unit after June 30, 2015 were as follow:
|  | Search Services |  |  | Transaction Services excluding Qunar |  |  | Qunar |  |  | iQiyi |  |  | Total |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In thousands) |
Balance after reorganization at June 30, 2015 |  |  | 10,822,664 |  |  |  | 1,296,796 |  |  |  | 2,293,007 |  |  |  | 3,276,107 |  |  |  | 17,688,574 |
Goodwill disposed in Ctrip transaction (Note 4) |  |  | — |  |  |  | — |  |  |  | (2,293,007 | ) |  |  | — |  |  |  | (2,293,007 | )
Foreign currency translation adjustment |  |  | 6 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 6 |
Balance at December 31, 2015 |  |  | 10,822,670 |  |  |  | 1,296,796 |  |  |  | — |  |  |  | 3,276,107 |  |  |  | 15,395,573 |
Goodwill disposed |  |  | (37,781 | ) |  |  | (15,706 | ) |  |  | — |  |  |  | — |  |  |  | (53,487 | )
Foreign currency translation adjustment |  |  | 10 |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 10 |
Balance at December 31, 2016 |  |  | 10,784,899 |  |  |  | 1,281,090 |  |  |  | — |  |  |  | 3,276,107 |  |  |  | 15,342,096 |
Balance at December 31, 2016, in US$ |  |  | 1,553,348 |  |  |  | 184,515 |  |  |  | — |  |  |  | 471,858 |  |  |  | 2,209,721 |
Finite-Lived Intangible Assets | Finite-lived intangible assets
|  | As of December 31, 2015 |
|  | Gross carrying value |  |  | Accumulated amortization |  |  | Net carrying value |
|  | RMB |  |  | RMB |  |  | RMB |
|  | (In thousands) |
Land use right |  |  | 464,165 |  |  |  | (44,428 | ) |  |  | 419,737 |
Customer relationships |  |  | 472,013 |  |  |  | (364,310 | ) |  |  | 107,703 |
Software |  |  | 513,470 |  |  |  | (352,099 | ) |  |  | 161,371 |
Trademarks |  |  | 613,032 |  |  |  | (144,983 | ) |  |  | 468,049 |
User list |  |  | 699,872 |  |  |  | (497,283 | ) |  |  | 202,589 |
Licensed copyrights of video contents |  |  | 3,039,164 |  |  |  | (1,478,285 | ) |  |  | 1,560,879 |
Others |  |  | 776,522 |  |  |  | (375,797 | ) |  |  | 400,725 |
|  |  | 6,578,238 |  |  |  | (3,257,185 | ) |  |  | 3,321,053 |
|  | As of December 31, 2016 |
|  | Gross carrying value |  |  | Accumulated amortization |  |  | Net carrying value |  |  | Net carrying value |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
|  | (In thousands) |
Land use right |  |  | 464,165 |  |  |  | (53,711 | ) |  |  | 410,454 |  |  |  | 59,119 |
Customer relationships |  |  | 463,061 |  |  |  | (462,239 | ) |  |  | 822 |  |  |  | 118 |
Software |  |  | 536,085 |  |  |  | (416,268 | ) |  |  | 119,817 |  |  |  | 17,257 |
Trademarks |  |  | 596,332 |  |  |  | (205,098 | ) |  |  | 391,234 |  |  |  | 56,350 |
User list |  |  | 698,960 |  |  |  | (657,288 | ) |  |  | 41,672 |  |  |  | 6,002 |
Licensed copyrights of video contents |  |  | 5,608,338 |  |  |  | (2,993,166 | ) |  |  | 2,615,172 |  |  |  | 376,663 |
Others |  |  | 730,508 |  |  |  | (451,965 | ) |  |  | 278,543 |  |  |  | 40,119 |
|  |  | 9,097,449 |  |  |  | (5,239,735 | ) |  |  | 3,857,714 |  |  |  | 555,628 |
Estimated Amortization Expense Relating to Existing Intangible Assets with Finite Lives | Estimated amortization expense relating to the existing intangible assets with finite lives for each of the next five years is as follows:
|  | RMB |  |  | US$ |
|  | (In thousands) |
For the years ending December 31, |  |  |  |  |  |  |  |
2017 |  |  | 1,294,079 |  |  |  | 186,386 |
2018 |  |  | 918,017 |  |  |  | 132,222 |
2019 |  |  | 467,234 |  |  |  | 67,296 |
2020 |  |  | 329,390 |  |  |  | 47,442 |
2021 |  |  | 204,624 |  |  |  | 29,472 |
Indefinite-Lived Intangible Assets | Indefinite-lived intangible assets
|  | As of December 31, |
|  | 2015 |  |  | 2016 |  |  | 2016 |
|  | RMB |  |  | RMB |  |  | US$ |
|  | (In thousands) |
Domain names |  |  | 9,360 |  |  |  | 9,360 |  |  |  | 1,348 |
Trademarks |  |  | 4,206 |  |  |  | 5,153 |  |  |  | 742 |
|  |  | 13,566 |  |  |  | 14,513 |  |  |  | 2,090 |

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