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Computation of Basic and Diluted Net Income Attributable to Baidu, Inc. Per Share for Class A and Class B Ordinary Shares (Detail)
¥ / shares in Units, $ / shares in Units, ¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2016
USD ($)
$ / shares
shares
Dec. 31, 2016
CNY (¥)
¥ / shares
shares
Dec. 31, 2015
CNY (¥)
¥ / shares
shares
Dec. 31, 2014
CNY (¥)
¥ / shares
shares
Numerator        
Allocation of net income attributable to Baidu, Inc. $ 1,595,038 ¥ 11,074,351 ¥ 33,334,993 ¥ 13,144,249
Class A Ordinary Shares        
Numerator        
Allocation of net income attributable to Baidu, Inc. $ 1,254,487 ¥ 8,709,905 ¥ 26,182,538 ¥ 10,328,517
Denominator        
Denominator used for earnings per share - basic 27,263,984 27,263,984 27,428,861 27,551,463
Earnings per share - basic | (per share) $ 46.01 ¥ 319.47 ¥ 954.56 ¥ 374.88
Numerator        
Allocation of net income attributable to Baidu, Inc. for diluted computation $ 1,255,388 ¥ 8,716,163 ¥ 26,205,544 ¥ 10,339,397
Reallocation of net income attributable to Baidu, Inc. as a result of conversion of Class B to Class A shares 339,650 2,358,188 7,129,449 2,804,852
Allocation of net income attributable to Baidu, Inc. $ 1,595,038 ¥ 11,074,351 ¥ 33,334,993 ¥ 13,144,249
Denominator        
Weighted average ordinary shares outstanding 27,263,984 27,263,984 27,428,861 27,551,463
Conversion of Class B to Class A ordinary shares 7,401,254 7,401,254 7,492,921 7,511,003
Share-based awards 91,848 91,848 112,688 136,008
Denominator used for earnings per share - diluted 34,757,086 34,757,086 35,034,470 35,198,474
Earnings per share - diluted | (per share) $ 45.89 ¥ 318.62 ¥ 951.49 ¥ 373.43
Class B Ordinary Shares        
Numerator        
Allocation of net income attributable to Baidu, Inc. $ 340,551 ¥ 2,364,446 ¥ 7,152,455 ¥ 2,815,732
Denominator        
Denominator used for earnings per share - basic 7,401,254 7,401,254 7,492,921 7,511,003
Earnings per share - basic | (per share) $ 46.01 ¥ 319.47 ¥ 954.56 ¥ 374.88
Numerator        
Allocation of net income attributable to Baidu, Inc. for diluted computation $ 339,650 ¥ 2,358,188 ¥ 7,129,449 ¥ 2,804,852
Reallocation of net income attributable to Baidu, Inc. as a result of conversion of Class B to Class A shares 0 0 0 0
Allocation of net income attributable to Baidu, Inc. $ 339,650 ¥ 2,358,188 ¥ 7,129,449 ¥ 2,804,852
Denominator        
Weighted average ordinary shares outstanding 7,401,254 7,401,254 7,492,921 7,511,003
Conversion of Class B to Class A ordinary shares 0 0 0 0
Share-based awards 0 0 0 0
Denominator used for earnings per share - diluted 7,401,254 7,401,254 7,492,921 7,511,003
Earnings per share - diluted | (per share) $ 45.89 ¥ 318.62 ¥ 951.49 ¥ 373.43
American Depositary Shares | Class A Ordinary Shares        
Denominator        
Denominator used for earnings per share - basic 272,639,840 272,639,840 274,288,610 275,514,630
Earnings per share - basic | (per share) $ 4.60 ¥ 31.95 ¥ 95.46 ¥ 37.49
Denominator        
Weighted average ordinary shares outstanding 272,639,840 272,639,840 274,288,610 275,514,630
Denominator used for earnings per share - diluted 347,570,860 347,570,860 350,344,700 351,984,740
Earnings per share - diluted | (per share) $ 4.59 ¥ 31.86 ¥ 95.15 ¥ 37.34