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Segment Reporting | 12 Months Ended
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Dec. 31, 2017
Segment Reporting [Abstract] |
Segment Reporting | 21. SEGMENT REPORTING The operations of the Company are organized into two segments, consisting of Baidu Core and iQIYI. Baidu Core mainly consisting of keyword-based marketing services targeted at and triggered by internet users’ search queries, which mainly include P4P services and other online marketing services, artificial intelligence-enabled new business initiatives and internet financial services. iQIYI is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows, self-produced programs and other programs. The Company derives the results of the segments directly from its internal management reporting system. The CODM reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented. The table below provides a summary of the Group’s segment operating results for the years ended December 31, 2015.
|  | For the year ended December 31, 2015 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Revenues: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Online marketing services |  |  | 60,312 |  |  |  | 3,400 |  |  |  | 325 |  |  |  | 64,037 |
Other services |  |  | 917 |  |  |  | 1,919 |  |  |  | (491 | ) |  |  | 2,345 |
Total revenues |  |  | 61,229 |  |  |  | 5,319 |  |  |  | (166 | ) |  |  | 66,382 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | (21,591 | ) |  |  | (6,042 | ) |  |  | 175 |  |  |  | (27,458 | )
Selling, general and administrative |  |  | (15,917 | ) |  |  | (1,204 | ) |  |  | 45 |  |  |  | (17,076 | )
Research and development |  |  | (9,671 | ) |  |  | (500 | ) |  |  | (5 | ) |  |  | (10,176 | )
Total operating costs and expenses |  |  | (47,179 | ) |  |  | (7,746 | ) |  |  | 215 |  |  |  | (54,710 | )
Operating profit (loss) |  |  | 14,050 |  |  |  | (2,427 | ) |  |  | 49 |  |  |  | 11,672 |
Other income: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income |  |  | 2,413 |  |  |  | 5 |  |  |  | (56 | ) |  |  | 2,362 |
Interest expense |  |  | (1,041 | ) |  |  | (55 | ) |  |  | 55 |  |  |  | (1,041 | )
Foreign exchange income (loss), net |  |  | 238 |  |  |  | (77 | ) |  |  | 21 |  |  |  | 182 |
Income (loss) from equity method investments |  |  | 5 |  |  |  | (1 | ) |  |  | — |  |  |  | 4 |
Other income (loss), net |  |  | 24,736 |  |  |  | (8 | ) |  |  | — |  |  |  | 24,728 |
Total other income (loss), net |  |  | 26,351 |  |  |  | (136 | ) |  |  | 20 |  |  |  | 26,235 |
Income (loss) before income taxes |  |  | 40,401 |  |  |  | (2,563 | ) |  |  | 69 |  |  |  | 37,907 |
Income taxes |  |  | (5,523 | ) |  |  | (11 | ) |  |  | 59 |  |  |  | (5,475 | )
Net income (loss) |  |  | 34,878 |  |  |  | (2,574 | ) |  |  | 128 |  |  |  | 32,432 |
The table below provides a summary of the Group’s segment operating results for the years ended December 31, 2016.
|  | For the year ended December 31, 2016 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Revenues: |  |  |  |
Online marketing services |  |  | 57,944 |  |  |  | 5,650 |  |  |  | 931 |  |  |  | 64,525 |
Other services |  |  | 1,526 |  |  |  | 5,587 |  |  |  | (1,089 | ) |  |  | 6,024 |
Total revenues |  |  | 59,470 |  |  |  | 11,237 |  |  |  | (158 | ) |  |  | 70,549 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | (23,806 | ) |  |  | (11,437 | ) |  |  | (35 | ) |  |  | (35,278 | )
Selling, general and administrative |  |  | (13,493 | ) |  |  | (1,766 | ) |  |  | 188 |  |  |  | (15,071 | )
Research and development |  |  | (9,298 | ) |  |  | (824 | ) |  |  | (29 | ) |  |  | (10,151 | )
Total operating costs and expenses |  |  | (46,597 | ) |  |  | (14,027 | ) |  |  | 124 |  |  |  | (60,500 | )
Operating profit (loss) |  |  | 12,873 |  |  |  | (2,790 | ) |  |  | (34 | ) |  |  | 10,049 |
Other income: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income |  |  | 2,426 |  |  |  | 17 |  |  |  | (101 | ) |  |  | 2,342 |
Interest expense |  |  | (1,149 | ) |  |  | (110 | ) |  |  | 101 |  |  |  | (1,158 | )
Foreign exchange income (loss), net |  |  | 747 |  |  |  | (239 | ) |  |  | — |  |  |  | 508 |
Loss from equity method investments |  |  | (1,026 | ) |  |  | — |  |  |  | — |  |  |  | (1,026 | )
Other income, net |  |  | 3,732 |  |  |  | 61 |  |  |  | 1 |  |  |  | 3,794 |
Total other income (loss), net |  |  | 4,730 |  |  |  | (271 | ) |  |  | 1 |  |  |  | 4,460 |
Income (loss) before income taxes |  |  | 17,603 |  |  |  | (3,061 | ) |  |  | (33 | ) |  |  | 14,509 |
Income taxes |  |  | (2,915 | ) |  |  | (13 | ) |  |  | 15 |  |  |  | (2,913 | )
Net income (loss) |  |  | 14,688 |  |  |  | (3,074 | ) |  |  | (18 | ) |  |  | 11,596 |
The table below provides a summary of the Group’s operating segment operating results for the years ended December 31, 2017.
|  | For the year ended December 31, 2017 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  | (In millions) |  |  |  |
Revenues: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Online marketing services |  |  | 63,880 |  |  |  | 9,818 |  |  |  | 8,159 |  |  |  | 1,254 |  |  |  | 1,107 |  |  |  | 170 |  |  |  | 73,146 |  |  |  | 11,242 |
Other services |  |  | 3,801 |  |  |  | 584 |  |  |  | 9,219 |  |  |  | 1,417 |  |  |  | (1,357 | ) |  |  | (209 | ) |  |  | 11,663 |  |  |  | 1,792 |
Total revenues |  |  | 67,681 |  |  |  | 10,402 |  |  |  | 17,378 |  |  |  | 2,671 |  |  |  | (250 | ) |  |  | (39 | ) |  |  | 84,809 |  |  |  | 13,034 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | (25,688 | ) |  |  | (3,949 | ) |  |  | (17,386 | ) |  |  | (2,672 | ) |  |  | 12 |  |  |  | 2 |  |  |  | (43,062 | ) |  |  | (6,619 | )
Selling, general and administrative |  |  | (10,586 | ) |  |  | (1,627 | ) |  |  | (2,675 | ) |  |  | (411 | ) |  |  | 133 |  |  |  | 20 |  |  |  | (13,128 | ) |  |  | (2,018 | )
Research and development |  |  | (11,692 | ) |  |  | (1,797 | ) |  |  | (1,270 | ) |  |  | (195 | ) |  |  | 34 |  |  |  | 5 |  |  |  | (12,928 | ) |  |  | (1,987 | )
Total operating costs and expenses |  |  | (47,966 | ) |  |  | (7,373 | ) |  |  | (21,331 | ) |  |  | (3,278 | ) |  |  | 179 |  |  |  | 27 |  |  |  | (69,118 | ) |  |  | (10,624 | )
Operating profit (loss) |  |  | 19,715 |  |  |  | 3,029 |  |  |  | (3,953 | ) |  |  | (607 | ) |  |  | (71 | ) |  |  | (12 | ) |  |  | 15,691 |  |  |  | 2,410 |
Other income: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income |  |  | 3,231 |  |  |  | 497 |  |  |  | 83 |  |  |  | 13 |  |  |  | (160 | ) |  |  | (25 | ) |  |  | 3,154 |  |  |  | 485 |
Interest expense |  |  | (1,497 | ) |  |  | (230 | ) |  |  | (278 | ) |  |  | (43 | ) |  |  | 160 |  |  |  | 25 |  |  |  | (1,615 | ) |  |  | (248 | )
Foreign exchange (loss) income, net |  |  | (883 | ) |  |  | (136 | ) |  |  | 401 |  |  |  | 62 |  |  |  | — |  |  |  | — |  |  |  | (482 | ) |  |  | (74 | )
Income from equity method investments |  |  | (63 | ) |  |  | (10 | ) |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | (63 | ) |  |  | (10 | )
Other income, net |  |  | 4,597 |  |  |  | 707 |  |  |  | 2 |  |  |  | — |  |  |  | (1 | ) |  |  | — |  |  |  | 4,598 |  |  |  | 707 |
Total other income, net |  |  | 5,385 |  |  |  | 828 |  |  |  | 208 |  |  |  | 32 |  |  |  | (1 | ) |  |  | — |  |  |  | 5,592 |  |  |  | 860 |
Income (loss) before income taxes |  |  | 25,100 |  |  |  | 3,857 |  |  |  | (3,745 | ) |  |  | (575 | ) |  |  | (72 | ) |  |  | (12 | ) |  |  | 21,283 |  |  |  | 3,270 |
Income taxes |  |  | (3,001 | ) |  |  | (461 | ) |  |  | 8 |  |  |  | 1 |  |  |  | (2 | ) |  |  | — |  |  |  | (2,995 | ) |  |  | (460 | )
Net income (loss) |  |  | 22,099 |  |  |  | 3,396 |  |  |  | (3,737 | ) |  |  | (574 | ) |  |  | (74 | ) |  |  | (12 | ) |  |  | 18,288 |  |  |  | 2,810 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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