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Segment Reporting (Tables) | 12 Months Ended
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Dec. 31, 2017
Segment Reporting [Abstract] |
Summary of Group's Segment Operating Results | The table below provides a summary of the Group’s segment operating results for the years ended December 31, 2015.
|  | For the year ended December 31, 2015 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Revenues: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Online marketing services |  |  | 60,312 |  |  |  | 3,400 |  |  |  | 325 |  |  |  | 64,037 |
Other services |  |  | 917 |  |  |  | 1,919 |  |  |  | (491 | ) |  |  | 2,345 |
Total revenues |  |  | 61,229 |  |  |  | 5,319 |  |  |  | (166 | ) |  |  | 66,382 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | (21,591 | ) |  |  | (6,042 | ) |  |  | 175 |  |  |  | (27,458 | )
Selling, general and administrative |  |  | (15,917 | ) |  |  | (1,204 | ) |  |  | 45 |  |  |  | (17,076 | )
Research and development |  |  | (9,671 | ) |  |  | (500 | ) |  |  | (5 | ) |  |  | (10,176 | )
Total operating costs and expenses |  |  | (47,179 | ) |  |  | (7,746 | ) |  |  | 215 |  |  |  | (54,710 | )
Operating profit (loss) |  |  | 14,050 |  |  |  | (2,427 | ) |  |  | 49 |  |  |  | 11,672 |
Other income: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income |  |  | 2,413 |  |  |  | 5 |  |  |  | (56 | ) |  |  | 2,362 |
Interest expense |  |  | (1,041 | ) |  |  | (55 | ) |  |  | 55 |  |  |  | (1,041 | )
Foreign exchange income (loss), net |  |  | 238 |  |  |  | (77 | ) |  |  | 21 |  |  |  | 182 |
Income (loss) from equity method investments |  |  | 5 |  |  |  | (1 | ) |  |  | — |  |  |  | 4 |
Other income (loss), net |  |  | 24,736 |  |  |  | (8 | ) |  |  | — |  |  |  | 24,728 |
Total other income (loss), net |  |  | 26,351 |  |  |  | (136 | ) |  |  | 20 |  |  |  | 26,235 |
Income (loss) before income taxes |  |  | 40,401 |  |  |  | (2,563 | ) |  |  | 69 |  |  |  | 37,907 |
Income taxes |  |  | (5,523 | ) |  |  | (11 | ) |  |  | 59 |  |  |  | (5,475 | )
Net income (loss) |  |  | 34,878 |  |  |  | (2,574 | ) |  |  | 128 |  |  |  | 32,432 |
The table below provides a summary of the Group’s segment operating results for the years ended December 31, 2016.
|  | For the year ended December 31, 2016 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
Revenues: |  |  |  |
Online marketing services |  |  | 57,944 |  |  |  | 5,650 |  |  |  | 931 |  |  |  | 64,525 |
Other services |  |  | 1,526 |  |  |  | 5,587 |  |  |  | (1,089 | ) |  |  | 6,024 |
Total revenues |  |  | 59,470 |  |  |  | 11,237 |  |  |  | (158 | ) |  |  | 70,549 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | (23,806 | ) |  |  | (11,437 | ) |  |  | (35 | ) |  |  | (35,278 | )
Selling, general and administrative |  |  | (13,493 | ) |  |  | (1,766 | ) |  |  | 188 |  |  |  | (15,071 | )
Research and development |  |  | (9,298 | ) |  |  | (824 | ) |  |  | (29 | ) |  |  | (10,151 | )
Total operating costs and expenses |  |  | (46,597 | ) |  |  | (14,027 | ) |  |  | 124 |  |  |  | (60,500 | )
Operating profit (loss) |  |  | 12,873 |  |  |  | (2,790 | ) |  |  | (34 | ) |  |  | 10,049 |
Other income: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income |  |  | 2,426 |  |  |  | 17 |  |  |  | (101 | ) |  |  | 2,342 |
Interest expense |  |  | (1,149 | ) |  |  | (110 | ) |  |  | 101 |  |  |  | (1,158 | )
Foreign exchange income (loss), net |  |  | 747 |  |  |  | (239 | ) |  |  | — |  |  |  | 508 |
Loss from equity method investments |  |  | (1,026 | ) |  |  | — |  |  |  | — |  |  |  | (1,026 | )
Other income, net |  |  | 3,732 |  |  |  | 61 |  |  |  | 1 |  |  |  | 3,794 |
Total other income (loss), net |  |  | 4,730 |  |  |  | (271 | ) |  |  | 1 |  |  |  | 4,460 |
Income (loss) before income taxes |  |  | 17,603 |  |  |  | (3,061 | ) |  |  | (33 | ) |  |  | 14,509 |
Income taxes |  |  | (2,915 | ) |  |  | (13 | ) |  |  | 15 |  |  |  | (2,913 | )
Net income (loss) |  |  | 14,688 |  |  |  | (3,074 | ) |  |  | (18 | ) |  |  | 11,596 |
The table below provides a summary of the Group’s operating segment operating results for the years ended December 31, 2017.
|  | For the year ended December 31, 2017 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  | (In millions) |  |  |  |
Revenues: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Online marketing services |  |  | 63,880 |  |  |  | 9,818 |  |  |  | 8,159 |  |  |  | 1,254 |  |  |  | 1,107 |  |  |  | 170 |  |  |  | 73,146 |  |  |  | 11,242 |
Other services |  |  | 3,801 |  |  |  | 584 |  |  |  | 9,219 |  |  |  | 1,417 |  |  |  | (1,357 | ) |  |  | (209 | ) |  |  | 11,663 |  |  |  | 1,792 |
Total revenues |  |  | 67,681 |  |  |  | 10,402 |  |  |  | 17,378 |  |  |  | 2,671 |  |  |  | (250 | ) |  |  | (39 | ) |  |  | 84,809 |  |  |  | 13,034 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | (25,688 | ) |  |  | (3,949 | ) |  |  | (17,386 | ) |  |  | (2,672 | ) |  |  | 12 |  |  |  | 2 |  |  |  | (43,062 | ) |  |  | (6,619 | )
Selling, general and administrative |  |  | (10,586 | ) |  |  | (1,627 | ) |  |  | (2,675 | ) |  |  | (411 | ) |  |  | 133 |  |  |  | 20 |  |  |  | (13,128 | ) |  |  | (2,018 | )
Research and development |  |  | (11,692 | ) |  |  | (1,797 | ) |  |  | (1,270 | ) |  |  | (195 | ) |  |  | 34 |  |  |  | 5 |  |  |  | (12,928 | ) |  |  | (1,987 | )
Total operating costs and expenses |  |  | (47,966 | ) |  |  | (7,373 | ) |  |  | (21,331 | ) |  |  | (3,278 | ) |  |  | 179 |  |  |  | 27 |  |  |  | (69,118 | ) |  |  | (10,624 | )
Operating profit (loss) |  |  | 19,715 |  |  |  | 3,029 |  |  |  | (3,953 | ) |  |  | (607 | ) |  |  | (71 | ) |  |  | (12 | ) |  |  | 15,691 |  |  |  | 2,410 |
Other income: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Interest income |  |  | 3,231 |  |  |  | 497 |  |  |  | 83 |  |  |  | 13 |  |  |  | (160 | ) |  |  | (25 | ) |  |  | 3,154 |  |  |  | 485 |
Interest expense |  |  | (1,497 | ) |  |  | (230 | ) |  |  | (278 | ) |  |  | (43 | ) |  |  | 160 |  |  |  | 25 |  |  |  | (1,615 | ) |  |  | (248 | )
Foreign exchange (loss) income, net |  |  | (883 | ) |  |  | (136 | ) |  |  | 401 |  |  |  | 62 |  |  |  | — |  |  |  | — |  |  |  | (482 | ) |  |  | (74 | )
Income from equity method investments |  |  | (63 | ) |  |  | (10 | ) |  |  | — |  |  |  | — |  |  |  | — |  |  |  | — |  |  |  | (63 | ) |  |  | (10 | )
Other income, net |  |  | 4,597 |  |  |  | 707 |  |  |  | 2 |  |  |  | — |  |  |  | (1 | ) |  |  | — |  |  |  | 4,598 |  |  |  | 707 |
Total other income, net |  |  | 5,385 |  |  |  | 828 |  |  |  | 208 |  |  |  | 32 |  |  |  | (1 | ) |  |  | — |  |  |  | 5,592 |  |  |  | 860 |
Income (loss) before income taxes |  |  | 25,100 |  |  |  | 3,857 |  |  |  | (3,745 | ) |  |  | (575 | ) |  |  | (72 | ) |  |  | (12 | ) |  |  | 21,283 |  |  |  | 3,270 |
Income taxes |  |  | (3,001 | ) |  |  | (461 | ) |  |  | 8 |  |  |  | 1 |  |  |  | (2 | ) |  |  | — |  |  |  | (2,995 | ) |  |  | (460 | )
Net income (loss) |  |  | 22,099 |  |  |  | 3,396 |  |  |  | (3,737 | ) |  |  | (574 | ) |  |  | (74 | ) |  |  | (12 | ) |  |  | 18,288 |  |  |  | 2,810 |

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8906-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8813-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8736-108599 + Details
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