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Income Taxes - Additional Information (Detail)
¥ in Millions, $ in Millions
12 Months Ended 36 Months Ended
Dec. 31, 2017
USD ($)
Dec. 31, 2016
CNY (¥)
Dec. 31, 2015
Dec. 31, 2014
Dec. 31, 2017
USD ($)
Dec. 31, 2017
CNY (¥)
Dec. 31, 2013
CNY (¥)
Income Taxes [Line Items]              
Unified statutory income tax rate under current EIT law 25.00%            
PRC statutory withholding tax rate to which dividends paid by a FIE to any of its foreign non-resident enterprise investors 10.00%            
PRC special withholding tax rate to which dividends paid by a FIE to its foreign non-resident enterprise investors in Hong Kong 5.00%            
Statutory withholding tax rate for capital gains 10.00%            
Net losses deriving from entities in the PRC, Hong Kong and Japan $ 1,200       $ 1,200 ¥ 7,800  
Accrued withholding tax 91 ¥ 633     91 586 ¥ 581
Undistributed earnings no withholding tax has accrued $ 17,400       $ 17,400 ¥ 113,100  
High And New Technology Enterprise              
Income Taxes [Line Items]              
A preferential enterprise income tax rate 15.00%            
Preferential enterprise income tax rate, effective period 3 years            
Key Software Enterprise              
Income Taxes [Line Items]              
A preferential enterprise income tax rate 10.00%            
PRC              
Income Taxes [Line Items]              
Net operating loss carryforward period 5 years            
Net operating loss carryforwards begins to expire 2018            
PRC | Maximum              
Income Taxes [Line Items]              
Time period that tax authorities could conduct examinations of entity's tax filings 5 years            
PRC | Earliest Tax Year              
Income Taxes [Line Items]              
Tax years remain open to examination by respective taxing jurisdictions 2013            
PRC | Latest Tax Year              
Income Taxes [Line Items]              
Tax years remain open to examination by respective taxing jurisdictions 2017            
Japan              
Income Taxes [Line Items]              
Net operating loss carryforward period 9 years            
Net operating loss carryforwards begins to expire 2018            
Baidu HK              
Income Taxes [Line Items]              
Income tax rate 16.50%            
Baidu Japan              
Income Taxes [Line Items]              
Income tax rate 31.70% 33.50% 35.60% 38.00%      
Baidu Online | Key Software Enterprise              
Income Taxes [Line Items]              
A preferential enterprise income tax rate   10.00% 10.00%        
Baidu China | Key Software Enterprise              
Income Taxes [Line Items]              
A preferential enterprise income tax rate   10.00% 10.00%        
Baidu International | Key Software Enterprise              
Income Taxes [Line Items]              
A preferential enterprise income tax rate   10.00%          
Certain PRC Subsidiaries and VIEs | High And New Technology Enterprise              
Income Taxes [Line Items]              
A preferential enterprise income tax rate         15.00%    
Certain PRC Subsidiaries and VIEs | High And New Technology Enterprise | Expiration Period One              
Income Taxes [Line Items]              
Tax holiday, expiration year 2018            
Certain PRC Subsidiaries and VIEs | High And New Technology Enterprise | Expiration Period Two              
Income Taxes [Line Items]              
Tax holiday, expiration year 2019            
Certain PRC Subsidiaries and VIEs | High And New Technology Enterprise | Expiration Period Three              
Income Taxes [Line Items]              
Tax holiday, expiration year 2020