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Segment Reporting | 9 Months Ended
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Sep. 30, 2018
Segment Reporting [Abstract] |
Segment Reporting |
17. | SEGMENT REPORTING
The operations of the Company are organized into two segments, consisting of Baidu Core and iQIYI. Baidu Core mainly provides keyword-based marketing services targeted at and triggered by internet users’ search queries, which mainly include P4P services and other online marketing service, and artificial intelligence-enabled new business initiatives. iQIYI is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows, self-produced programs and other programs. The Company derives the results of the segments directly from its internal management reporting system. The CODM reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented. The table below provides a summary of the Group’s operating segment results for the three-month and nine-month periods ended September 30, 2017 and 2018.
|  | For the three months ended September 30, 2017 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
|  | (unaudited) |
Total revenues |  |  | 18,342 |  |  |  | 4,951 |  |  |  | 196 |  |  |  | 23,489 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 6,829 |  |  |  | 4,898 |  |  |  | 74 |  |  |  | 11,801 |
Selling, general and administrative |  |  | 3,023 |  |  |  | 777 |  |  |  | (54 | ) |  |  | 3,746 |
Research and development |  |  | 2,901 |  |  |  | 343 |  |  |  | (2 | ) |  |  | 3,242 |
Total operating costs and expenses |  |  | 12,753 |  |  |  | 6,018 |  |  |  | 18 |  |  |  | 18,789 |
Operating profit (loss) |  |  | 5,589 |  |  |  | (1,067 | ) |  |  | 178 |  |  |  | 4,700 |
Total other income, net |  |  | 4,292 |  |  |  | 16 |  |  |  | 37 |  |  |  | 4,345 |
Income (loss) before income taxes |  |  | 9,881 |  |  |  | (1,051 | ) |  |  | 215 |  |  |  | 9,045 |
Income taxes |  |  | 1,098 |  |  |  | 1 |  |  |  | (2 | ) |  |  | 1,097 |
Net income (loss) |  |  | 8,783 |  |  |  | (1,052 | ) |  |  | 217 |  |  |  | 7,948 |
Less: net income (loss) attributable to noncontrolling interests |  |  | (1 | ) |  |  | — |  |  |  | — |  |  |  | (1 | )
Net income attributable to Baidu, Inc. |  |  | 8,784 |  |  |  | (1,052 | ) |  |  | 217 |  |  |  | 7,949 |
|  | For the nine months ended September 30, 2017 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
|  | (unaudited) |
Total revenues |  |  | 48,571 |  |  |  | 12,561 |  |  |  | 122 |  |  |  | 61,254 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 18,907 |  |  |  | 12,852 |  |  |  | (143 | ) |  |  | 31,616 |
Selling, general and administrative |  |  | 7,623 |  |  |  | 1,902 |  |  |  | (28 | ) |  |  | 9,497 |
Research and development |  |  | 8,337 |  |  |  | 905 |  |  |  | (17 | ) |  |  | 9,225 |
Total operating costs and expenses |  |  | 34,867 |  |  |  | 15,659 |  |  |  | (188 | ) |  |  | 50,338 |
Operating profit (loss) |  |  | 13,704 |  |  |  | (3,098 | ) |  |  | 310 |  |  |  | 10,916 |
Total other income, net |  |  | 5,266 |  |  |  | (25 | ) |  |  | 38 |  |  |  | 5,279 |
Income (loss) before income taxes |  |  | 18,970 |  |  |  | (3,123 | ) |  |  | 348 |  |  |  | 16,195 |
Income taxes |  |  | 2,062 |  |  |  | 2 |  |  |  | 2 |  |  |  | 2,066 |
Net income (loss) |  |  | 16,908 |  |  |  | (3,125 | ) |  |  | 346 |  |  |  | 14,129 |
Less: net income (loss) attributable to noncontrolling interests |  |  | (9 | ) |  |  | — |  |  |  | (3 | ) |  |  | (12 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 16,917 |  |  |  | (3,125 | ) |  |  | 349 |  |  |  | 14,141 |
|  | For the three months ended September 30, 2018 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  | (In millions) |
|  | (unaudited) |
Total revenues |  |  | 21,606 |  |  |  | 3,145 |  |  |  | 6,914 |  |  |  | 1,007 |  |  |  | (317 | ) |  |  | (46 | ) |  |  | 28,203 |  |  |  | 4,106 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 6,804 |  |  |  | 990 |  |  |  | 7,655 |  |  |  | 1,115 |  |  |  | (241 | ) |  |  | (35 | ) |  |  | 14,218 |  |  |  | 2,070 |
Selling, general and administrative |  |  | 4,428 |  |  |  | 645 |  |  |  | 1,292 |  |  |  | 188 |  |  |  | (79 | ) |  |  | (12 | ) |  |  | 5,641 |  |  |  | 821 |
Research and development |  |  | 3,359 |  |  |  | 489 |  |  |  | 558 |  |  |  | 81 |  |  |  | (1 | ) |  |  | — |  |  |  | 3,916 |  |  |  | 570 |
Total operating costs and expenses |  |  | 14,591 |  |  |  | 2,124 |  |  |  | 9,505 |  |  |  | 1,384 |  |  |  | (321 | ) |  |  | (47 | ) |  |  | 23,775 |  |  |  | 3,461 |
Operating profit (loss) |  |  | 7,015 |  |  |  | 1,021 |  |  |  | (2,591 | ) |  |  | (377 | ) |  |  | 4 |  |  |  | 1 |  |  |  | 4,428 |  |  |  | 645 |
Total other income (loss), net |  |  | 9,687 |  |  |  | 1,409 |  |  |  | (539 | ) |  |  | (78 | ) |  |  | (127 | ) |  |  | (18 | ) |  |  | 9,021 |  |  |  | 1,313 |
Income (loss) before income taxes |  |  | 16,702 |  |  |  | 2,430 |  |  |  | (3,130 | ) |  |  | (455 | ) |  |  | (123 | ) |  |  | (17 | ) |  |  | 13,449 |  |  |  | 1,958 |
Income taxes |  |  | 2,059 |  |  |  | 300 |  |  |  | (6 | ) |  |  | (1 | ) |  |  | — |  |  |  | — |  |  |  | 2,053 |  |  |  | 299 |
Net income (loss) |  |  | 14,643 |  |  |  | 2,130 |  |  |  | (3,124 | ) |  |  | (454 | ) |  |  | (123 | ) |  |  | (17 | ) |  |  | 11,396 |  |  |  | 1,659 |
Less: net income (loss) attributable to noncontrolling interests |  |  | 334 |  |  |  | 49 |  |  |  | 16 |  |  |  | 2 |  |  |  | (1,350 | ) |  |  | (197 | ) |  |  | (1,000 | ) |  |  | (146 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 14,309 |  |  |  | 2,081 |  |  |  | (3,140 | ) |  |  | (456 | ) |  |  | 1,227 |  |  |  | 180 |  |  |  | 12,396 |  |  |  | 1,805 |
|  | For the nine months ended September 30, 2018 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  |  |  |  | (In millions) |
|  |  |  |  | (unaudited) |
Total revenues |  |  | 57,751 |  |  |  | 8,409 |  |  |  | 17,961 |  |  |  | 2,615 |  |  |  | (630 | ) |  |  | (92 | ) |  |  | 75,082 |  |  |  | 10,932 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 17,995 |  |  |  | 2,620 |  |  |  | 18,610 |  |  |  | 2,710 |  |  |  | (472 | ) |  |  | (69 | ) |  |  | 36,133 |  |  |  | 5,261 |
Selling, general and administrative |  |  | 10,522 |  |  |  | 1,532 |  |  |  | 2,945 |  |  |  | 429 |  |  |  | (179 | ) |  |  | (26 | ) |  |  | 13,288 |  |  |  | 1,935 |
Research and development |  |  | 9,859 |  |  |  | 1,435 |  |  |  | 1,387 |  |  |  | 202 |  |  |  | (3 | ) |  |  | — |  |  |  | 11,243 |  |  |  | 1,637 |
Total operating costs and expenses |  |  | 38,376 |  |  |  | 5,587 |  |  |  | 22,942 |  |  |  | 3,341 |  |  |  | (654 | ) |  |  | (95 | ) |  |  | 60,664 |  |  |  | 8,833 |
Operating profit (loss) |  |  | 19,375 |  |  |  | 2,822 |  |  |  | (4,981 | ) |  |  | (726 | ) |  |  | 24 |  |  |  | 3 |  |  |  | 14,418 |  |  |  | 2,099 |
Total other income (loss), net |  |  | 13,199 |  |  |  | 1,921 |  |  |  | (643 | ) |  |  | (93 | ) |  |  | (701 | ) |  |  | (102 | ) |  |  | 11,855 |  |  |  | 1,726 |
Income (loss) before income taxes |  |  | 32,574 |  |  |  | 4,743 |  |  |  | (5,624 | ) |  |  | (819 | ) |  |  | (677 | ) |  |  | (99 | ) |  |  | 26,273 |  |  |  | 3,825 |
Income taxes |  |  | 4,260 |  |  |  | 620 |  |  |  | (1 | ) |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 4,259 |  |  |  | 620 |
Net income (loss) |  |  | 28,314 |  |  |  | 4,123 |  |  |  | (5,623 | ) |  |  | (819 | ) |  |  | (677 | ) |  |  | (99 | ) |  |  | 22,014 |  |  |  | 3,205 |
Less: net income (loss) attributable to noncontrolling interests |  |  | (1,241 | ) |  |  | (181 | ) |  |  | 10 |  |  |  | 2 |  |  |  | (2,247 | ) |  |  | (327 | ) |  |  | (3,478 | ) |  |  | (506 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 29,555 |  |  |  | 4,304 |  |  |  | (5,633 | ) |  |  | (821 | ) |  |  | 1,570 |  |  |  | 228 |  |  |  | 25,492 |  |  |  | 3,711 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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