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Segment Reporting (Tables) | 9 Months Ended
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Sep. 30, 2018
Segment Reporting [Abstract] |
Summary of Group's Operating Segment Results | The table below provides a summary of the Group’s operating segment results for the three-month and nine-month periods ended September 30, 2017 and 2018.
|  | For the three months ended September 30, 2017 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
|  | (unaudited) |
Total revenues |  |  | 18,342 |  |  |  | 4,951 |  |  |  | 196 |  |  |  | 23,489 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 6,829 |  |  |  | 4,898 |  |  |  | 74 |  |  |  | 11,801 |
Selling, general and administrative |  |  | 3,023 |  |  |  | 777 |  |  |  | (54 | ) |  |  | 3,746 |
Research and development |  |  | 2,901 |  |  |  | 343 |  |  |  | (2 | ) |  |  | 3,242 |
Total operating costs and expenses |  |  | 12,753 |  |  |  | 6,018 |  |  |  | 18 |  |  |  | 18,789 |
Operating profit (loss) |  |  | 5,589 |  |  |  | (1,067 | ) |  |  | 178 |  |  |  | 4,700 |
Total other income, net |  |  | 4,292 |  |  |  | 16 |  |  |  | 37 |  |  |  | 4,345 |
Income (loss) before income taxes |  |  | 9,881 |  |  |  | (1,051 | ) |  |  | 215 |  |  |  | 9,045 |
Income taxes |  |  | 1,098 |  |  |  | 1 |  |  |  | (2 | ) |  |  | 1,097 |
Net income (loss) |  |  | 8,783 |  |  |  | (1,052 | ) |  |  | 217 |  |  |  | 7,948 |
Less: net income (loss) attributable to noncontrolling interests |  |  | (1 | ) |  |  | — |  |  |  | — |  |  |  | (1 | )
Net income attributable to Baidu, Inc. |  |  | 8,784 |  |  |  | (1,052 | ) |  |  | 217 |  |  |  | 7,949 |
|  | For the nine months ended September 30, 2017 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations & adjustments |  |  | Consolidated |
|  | RMB |  |  | RMB |  |  | RMB |  |  | RMB |
|  | (In millions) |
|  | (unaudited) |
Total revenues |  |  | 48,571 |  |  |  | 12,561 |  |  |  | 122 |  |  |  | 61,254 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 18,907 |  |  |  | 12,852 |  |  |  | (143 | ) |  |  | 31,616 |
Selling, general and administrative |  |  | 7,623 |  |  |  | 1,902 |  |  |  | (28 | ) |  |  | 9,497 |
Research and development |  |  | 8,337 |  |  |  | 905 |  |  |  | (17 | ) |  |  | 9,225 |
Total operating costs and expenses |  |  | 34,867 |  |  |  | 15,659 |  |  |  | (188 | ) |  |  | 50,338 |
Operating profit (loss) |  |  | 13,704 |  |  |  | (3,098 | ) |  |  | 310 |  |  |  | 10,916 |
Total other income, net |  |  | 5,266 |  |  |  | (25 | ) |  |  | 38 |  |  |  | 5,279 |
Income (loss) before income taxes |  |  | 18,970 |  |  |  | (3,123 | ) |  |  | 348 |  |  |  | 16,195 |
Income taxes |  |  | 2,062 |  |  |  | 2 |  |  |  | 2 |  |  |  | 2,066 |
Net income (loss) |  |  | 16,908 |  |  |  | (3,125 | ) |  |  | 346 |  |  |  | 14,129 |
Less: net income (loss) attributable to noncontrolling interests |  |  | (9 | ) |  |  | — |  |  |  | (3 | ) |  |  | (12 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 16,917 |  |  |  | (3,125 | ) |  |  | 349 |  |  |  | 14,141 |
|  | For the three months ended September 30, 2018 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  | (In millions) |
|  | (unaudited) |
Total revenues |  |  | 21,606 |  |  |  | 3,145 |  |  |  | 6,914 |  |  |  | 1,007 |  |  |  | (317 | ) |  |  | (46 | ) |  |  | 28,203 |  |  |  | 4,106 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 6,804 |  |  |  | 990 |  |  |  | 7,655 |  |  |  | 1,115 |  |  |  | (241 | ) |  |  | (35 | ) |  |  | 14,218 |  |  |  | 2,070 |
Selling, general and administrative |  |  | 4,428 |  |  |  | 645 |  |  |  | 1,292 |  |  |  | 188 |  |  |  | (79 | ) |  |  | (12 | ) |  |  | 5,641 |  |  |  | 821 |
Research and development |  |  | 3,359 |  |  |  | 489 |  |  |  | 558 |  |  |  | 81 |  |  |  | (1 | ) |  |  | — |  |  |  | 3,916 |  |  |  | 570 |
Total operating costs and expenses |  |  | 14,591 |  |  |  | 2,124 |  |  |  | 9,505 |  |  |  | 1,384 |  |  |  | (321 | ) |  |  | (47 | ) |  |  | 23,775 |  |  |  | 3,461 |
Operating profit (loss) |  |  | 7,015 |  |  |  | 1,021 |  |  |  | (2,591 | ) |  |  | (377 | ) |  |  | 4 |  |  |  | 1 |  |  |  | 4,428 |  |  |  | 645 |
Total other income (loss), net |  |  | 9,687 |  |  |  | 1,409 |  |  |  | (539 | ) |  |  | (78 | ) |  |  | (127 | ) |  |  | (18 | ) |  |  | 9,021 |  |  |  | 1,313 |
Income (loss) before income taxes |  |  | 16,702 |  |  |  | 2,430 |  |  |  | (3,130 | ) |  |  | (455 | ) |  |  | (123 | ) |  |  | (17 | ) |  |  | 13,449 |  |  |  | 1,958 |
Income taxes |  |  | 2,059 |  |  |  | 300 |  |  |  | (6 | ) |  |  | (1 | ) |  |  | — |  |  |  | — |  |  |  | 2,053 |  |  |  | 299 |
Net income (loss) |  |  | 14,643 |  |  |  | 2,130 |  |  |  | (3,124 | ) |  |  | (454 | ) |  |  | (123 | ) |  |  | (17 | ) |  |  | 11,396 |  |  |  | 1,659 |
Less: net income (loss) attributable to noncontrolling interests |  |  | 334 |  |  |  | 49 |  |  |  | 16 |  |  |  | 2 |  |  |  | (1,350 | ) |  |  | (197 | ) |  |  | (1,000 | ) |  |  | (146 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 14,309 |  |  |  | 2,081 |  |  |  | (3,140 | ) |  |  | (456 | ) |  |  | 1,227 |  |  |  | 180 |  |  |  | 12,396 |  |  |  | 1,805 |
|  | For the nine months ended September 30, 2018 |
|  | Baidu Core |  |  | iQIYI |  |  | Intersegment eliminations |  |  | Consolidated |
|  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |  |  | RMB |  |  | US$ |
|  |  |  |  | (In millions) |
|  |  |  |  | (unaudited) |
Total revenues |  |  | 57,751 |  |  |  | 8,409 |  |  |  | 17,961 |  |  |  | 2,615 |  |  |  | (630 | ) |  |  | (92 | ) |  |  | 75,082 |  |  |  | 10,932 |
Operating costs and expenses: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Cost of revenues |  |  | 17,995 |  |  |  | 2,620 |  |  |  | 18,610 |  |  |  | 2,710 |  |  |  | (472 | ) |  |  | (69 | ) |  |  | 36,133 |  |  |  | 5,261 |
Selling, general and administrative |  |  | 10,522 |  |  |  | 1,532 |  |  |  | 2,945 |  |  |  | 429 |  |  |  | (179 | ) |  |  | (26 | ) |  |  | 13,288 |  |  |  | 1,935 |
Research and development |  |  | 9,859 |  |  |  | 1,435 |  |  |  | 1,387 |  |  |  | 202 |  |  |  | (3 | ) |  |  | — |  |  |  | 11,243 |  |  |  | 1,637 |
Total operating costs and expenses |  |  | 38,376 |  |  |  | 5,587 |  |  |  | 22,942 |  |  |  | 3,341 |  |  |  | (654 | ) |  |  | (95 | ) |  |  | 60,664 |  |  |  | 8,833 |
Operating profit (loss) |  |  | 19,375 |  |  |  | 2,822 |  |  |  | (4,981 | ) |  |  | (726 | ) |  |  | 24 |  |  |  | 3 |  |  |  | 14,418 |  |  |  | 2,099 |
Total other income (loss), net |  |  | 13,199 |  |  |  | 1,921 |  |  |  | (643 | ) |  |  | (93 | ) |  |  | (701 | ) |  |  | (102 | ) |  |  | 11,855 |  |  |  | 1,726 |
Income (loss) before income taxes |  |  | 32,574 |  |  |  | 4,743 |  |  |  | (5,624 | ) |  |  | (819 | ) |  |  | (677 | ) |  |  | (99 | ) |  |  | 26,273 |  |  |  | 3,825 |
Income taxes |  |  | 4,260 |  |  |  | 620 |  |  |  | (1 | ) |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 4,259 |  |  |  | 620 |
Net income (loss) |  |  | 28,314 |  |  |  | 4,123 |  |  |  | (5,623 | ) |  |  | (819 | ) |  |  | (677 | ) |  |  | (99 | ) |  |  | 22,014 |  |  |  | 3,205 |
Less: net income (loss) attributable to noncontrolling interests |  |  | (1,241 | ) |  |  | (181 | ) |  |  | 10 |  |  |  | 2 |  |  |  | (2,247 | ) |  |  | (327 | ) |  |  | (3,478 | ) |  |  | (506 | )
Net income (loss) attributable to Baidu, Inc. |  |  | 29,555 |  |  |  | 4,304 |  |  |  | (5,633 | ) |  |  | (821 | ) |  |  | 1,570 |  |  |  | 228 |  |  |  | 25,492 |  |  |  | 3,711 |

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