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Segment Reporting

9 Months Ended

Sep. 30, 2018

Segment Reporting [Abstract]

Segment Reporting

17. SEGMENT REPORTING

The operations of the Company are organized into two segments, consisting of Baidu Core and iQIYI. Baidu Core mainly provides keyword-based marketing services targeted at and triggered by internet users’ search queries, which mainly include P4P services and other online marketing service, and artificial intelligence-enabled new business initiatives. iQIYI is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows, self-produced programs and other programs. The Company derives the results of the segments directly from its internal management reporting system. The CODM reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented.

The table below provides a summary of the Group’s operating segment results for the three-month and nine-month periods ended September 30, 2017 and 2018.

		For the three months ended September 30, 2017
		Baidu Core				iQIYI				Intersegment eliminations & adjustments				Consolidated
		RMB				RMB				RMB				RMB
		(In millions)
		(unaudited)
Total revenues			18,342				4,951				196				23,489
Operating costs and expenses:
Cost of revenues			6,829				4,898				74				11,801
Selling, general and administrative			3,023				777				(54	)			3,746
Research and development			2,901				343				(2	)			3,242
Total operating costs and expenses			12,753				6,018				18				18,789
Operating profit (loss)			5,589				(1,067	)			178				4,700
Total other income, net			4,292				16				37				4,345
Income (loss) before income taxes			9,881				(1,051	)			215				9,045
Income taxes			1,098				1				(2	)			1,097
Net income (loss)			8,783				(1,052	)			217				7,948
Less: net income (loss) attributable to noncontrolling interests			(1	)			—				—				(1	)
Net income attributable to Baidu, Inc.			8,784				(1,052	)			217				7,949

		For the nine months ended September 30, 2017
		Baidu Core				iQIYI				Intersegment eliminations & adjustments				Consolidated
		RMB				RMB				RMB				RMB
		(In millions)
		(unaudited)
Total revenues			48,571				12,561				122				61,254
Operating costs and expenses:
Cost of revenues			18,907				12,852				(143	)			31,616
Selling, general and administrative			7,623				1,902				(28	)			9,497
Research and development			8,337				905				(17	)			9,225
Total operating costs and expenses			34,867				15,659				(188	)			50,338
Operating profit (loss)			13,704				(3,098	)			310				10,916
Total other income, net			5,266				(25	)			38				5,279
Income (loss) before income taxes			18,970				(3,123	)			348				16,195
Income taxes			2,062				2				2				2,066
Net income (loss)			16,908				(3,125	)			346				14,129
Less: net income (loss) attributable to noncontrolling interests			(9	)			—				(3	)			(12	)
Net income (loss) attributable to Baidu, Inc.			16,917				(3,125	)			349				14,141

		For the three months ended September 30, 2018
		Baidu Core								iQIYI								Intersegment eliminations								Consolidated
		RMB				US$				RMB				US$				RMB				US$				RMB				US$
		(In millions)
		(unaudited)
Total revenues			21,606				3,145				6,914				1,007				(317	)			(46	)			28,203				4,106
Operating costs and expenses:
Cost of revenues			6,804				990				7,655				1,115				(241	)			(35	)			14,218				2,070
Selling, general and administrative			4,428				645				1,292				188				(79	)			(12	)			5,641				821
Research and development			3,359				489				558				81				(1	)			—				3,916				570
Total operating costs and expenses			14,591				2,124				9,505				1,384				(321	)			(47	)			23,775				3,461
Operating profit (loss)			7,015				1,021				(2,591	)			(377	)			4				1				4,428				645
Total other income (loss), net			9,687				1,409				(539	)			(78	)			(127	)			(18	)			9,021				1,313
Income (loss) before income taxes			16,702				2,430				(3,130	)			(455	)			(123	)			(17	)			13,449				1,958
Income taxes			2,059				300				(6	)			(1	)			—				—				2,053				299
Net income (loss)			14,643				2,130				(3,124	)			(454	)			(123	)			(17	)			11,396				1,659
Less: net income (loss) attributable to noncontrolling interests			334				49				16				2				(1,350	)			(197	)			(1,000	)			(146	)
Net income (loss) attributable to Baidu, Inc.			14,309				2,081				(3,140	)			(456	)			1,227				180				12,396				1,805

		For the nine months ended September 30, 2018
		Baidu Core								iQIYI								Intersegment eliminations								Consolidated
		RMB				US$				RMB				US$				RMB				US$				RMB				US$
						(In millions)
						(unaudited)
Total revenues			57,751				8,409				17,961				2,615				(630	)			(92	)			75,082				10,932
Operating costs and expenses:
Cost of revenues			17,995				2,620				18,610				2,710				(472	)			(69	)			36,133				5,261
Selling, general and administrative			10,522				1,532				2,945				429				(179	)			(26	)			13,288				1,935
Research and development			9,859				1,435				1,387				202				(3	)			—				11,243				1,637
Total operating costs and expenses			38,376				5,587				22,942				3,341				(654	)			(95	)			60,664				8,833
Operating profit (loss)			19,375				2,822				(4,981	)			(726	)			24				3				14,418				2,099
Total other income (loss), net			13,199				1,921				(643	)			(93	)			(701	)			(102	)			11,855				1,726
Income (loss) before income taxes			32,574				4,743				(5,624	)			(819	)			(677	)			(99	)			26,273				3,825
Income taxes			4,260				620				(1	)			—				—				—				4,259				620
Net income (loss)			28,314				4,123				(5,623	)			(819	)			(677	)			(99	)			22,014				3,205
Less: net income (loss) attributable to noncontrolling interests			(1,241	)			(181	)			10				2				(2,247	)			(327	)			(3,478	)			(506	)
Net income (loss) attributable to Baidu, Inc.			29,555				4,304				(5,633	)			(821	)			1,570				228				25,492				3,711

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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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